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Text Version    RSS    Subscribe    Unsubscribe    Archive    Media Kit December 03, 2014


 

Lumber dealers troubled by 2x4 settlement
Building-Products.com
Lumber Dealers are wondering if they could be next, after a California Bay Area judge ordered Lowe's to pay $1.6 million for allegedly selling and advertising lumber using incorrect product dimensions.
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Passive Paul meets Aggressive Homeowner Harriet
By Roger Daviston
Passive Paul wakes up and starts his usual day, always moving against himself but not seeing it that way. He constantly doesn't resist anything that homeowners tell him. He finds it extremely uncomfortable to confront others, and he would rather not say much and just let things go. Passive Paul finds it almost impossible to assert himself with customers and cannot ask for what he wants. Today is no different, and he heads out to his first call, with Aggressive Harriet waiting to chew him up.
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Can a Facebook 'like' hurt your business?
Window Film Magazine
There's a disturbing trend occurring with Facebook business pages that is worth addressing. The trend? Promoting your page in a non-targeted way via a Facebook promotion that is focuses on getting your page more likes. You may think: More likes? That sounds like a good thing! Why would I have an issue with that? The truth is the accumulation of non-relevant has the potential to hurt your business visibility on Facebook.
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Getting into the minds of today's homebuilders
Door & Window Market Magazine
Even if you've been entrenched primarily in the installation of high-performance windows for the R&R market, energy-conscious homebuilders could be knocking on your door sooner than you think. Programs like the DOE's Zero Energy Rated Homes, Energy Star for homes, Passivhaus and LEED for homes are making things much more attractive for builders to take the leap into the realm of energy efficiency. Like everyone else, they are in search of ways to set themselves apart from the competition, and you could be the one to help them with that.
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5 things to know when buying new windows
Pittsburgh Post-Gazette
Contrary to what some ads say, saving money on your energy bills is not the reason to replace your windows, according to Consumer Reports. That's because it could take decades to recoup the $8,000 to $24,000 you'll spend on new windows and installation. Energy Star-qualified windows can lower your energy bills by 7 to 15 percent. That's only about $27 to $111 per year for a 2,000-square-foot, single-story home with storm or double-pane windows, or $126 to $465 if that home has just single-pane windows.
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Growth in renovation industry spurs employment
By Archita Datta Majumdar
The U.S. construction industry is on an upward swing, which has led to record employment figures. Construction and renovation firms have added 20,000 jobs this year, reaching a five-year high in August, according to the Associated General Contractors of America. This accelerated employment growth was the largest since 2006, with residential building and specialty trade contractors adding a maximum number of employees at 5.7 percent. Continued recovery in the construction sector also means that the number of workers looking for work is steadily falling.
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Recent civil unrest causes spike in security film demand
Window Film Magazine
After months of speculation, it was recently announced that the grand jury declined to indict officer Darren Wilson for the shooting of 18-year old Michael Brown in Ferguson, Missouri. The announcement was followed by riots, looting and arsonists setting fire to more than 20 buildings overnight, ABC News reported. Anticipating riots, local businesses have caused a surge in orders of security film.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    You can make magic — and money — through voicemail (By Fred Berns)
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Conditions improving in housing and home remodeling markets (By Michael J. Berens)

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Colby Horton, Vice President of Publishing, 469.420.2601
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Christina Nava, Content Editor Intern, 469.420.2612  
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