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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit February 12, 2015

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Smithsonian highlights Hispanic advertising history
HispanicAd.com
The Smithsonian's National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry. The donation by Lionel Sosa, Ernest Bromley and Adolfo Aguilar includes agency business records, public service announcements, the 1988 Clio award for "Hispanics get AIDS," which was the first Clio to be awarded to a Latino agency, other printed materials and video of landmark campaigns developed for companies such as American Airlines, Burger King, Coca-Cola, Kroger Grocery and Western Union, as well as a print Coca-Cola tribute marking the passing of Tejana singer Selena in 1995.
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UPCOMING EVENTS

Date Event Details
Feb. 25 NAMIC-Philadelphia Black History Month Event Details
March 25 15th Annual Horowitz Cultural Insights Forum Details
May 5 NAMIC Annual Awards Breakfast Save the Date
Sept. 29 29th Annual NAMIC Conference Save the Date

NAMIC NEWS


NAMIC announces the appointment of Daija Arias as vice president of marketing and development
PRNewswire
NAMIC announced the appointment of veteran industry executive, Daija Arias as its vice president of Marketing and Development. Arias joins the leadership team of NAMIC, a leading 501(c)(6) trade association as the organization celebrates its 35th year of advocating for diversity and inclusion within the communications industry.
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NAMIC Next Generation Leaders Awards call for nominations announced
NAMIC
NAMIC has launched its call for nominations for the 2015 Next Generation Leaders Awards, honoring emerging executives of color for their outstanding contributions to the success of their respective organizations. The Next Generation Leaders Awards will be presented during the NAMIC Annual Awards Breakfast, scheduled for Thursday, May 7, from 8 a.m. to 9:30 a.m. at the McCormick Place Convention Center in Chicago, in conjunction with INTX: The Internet & Television Expo (formerly, the Cable Show).
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NAMIC Leadership Seminar scholarship opportunities announced
PRNewswire
NAMIC has announced scholarship opportunities for the NAMIC Leadership Seminars scheduled for 2015. Three full scholarships covering tuition, program materials, travel, lodging and meals are being awarded through a generous gift from the Walter Kaitz Foundation. The first scholarship is being offered for participation in the Leadership Seminar scheduled for April 8-10 in Atlanta.
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PROFESSIONAL DEVELOPMENT


2015 NAMIC Educational Course Offerings

2015 NAMIC Leadership Seminar
Atlanta: April 8-10 (Application deadline: Feb. 27)
Chicago: July 29-31 (Application deadline: June 5)
Los Angeles: Nov. 4-6 (Application deadline: Sept. 18)

NAMIC ELDP Class XV
(Application deadline: July 21)

Session 1: Oct. 13-16
Session 2: Dec. 9-11
Session 3: February 2016
Session 4: April 2016

Visit here for more information

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LATEST DIVERSITY NEWS


Telemundo is 2014's top Hispanic VOD network
BroadwayWorld.com
For the fourth year in a row, Telemundo was named the No. 1 Hispanic VOD network in 2014. According to Rentrak, the network's content was #1 in views and hours, totaling 18.5 million hours of all Hispanic VOD viewed last year. The network's commitment to super-serving their VOD audience, providing extensive content and opportunities for binge watching has cemented the network as an industry leader in the space.
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Goodbye, Jon Stewart! Hello, late-night TV diversity?
USA Today
VideoBrief Jon Stewart is leaving "The Daily Show," which makes us sad. But, you know what makes us happy? Thinking that maybe now, late-night TV will use his departure as an opportunity to inject some diversity into its all-white, all-male demographic. Maybe? We have a few suggestions, but, of course, we’ll leave the voting up to you.
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A Latino Spider-Man? Comic book fans call for biracial teen Miles Morales to star in new Marvel Cinematic Universe movies following Sony deal
Latin Post
After Sony and Marvel announced that they were teaming up to bring Spider-Man and The Avengers back together, fans are calling for a new Latino version of Spider-Man starring comic book character Miles Morales. Fox News Latino reports Miles is a half-black, half-Latino teenager in the Marvel series who took the role of Spider-Man after the Green Goblin killed Peter Parker, the first Spider-Man. Miles had also been bitten by an enhanced spider but never used his powers until after Parker's death.
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Native Americans say Facebook is accusing them of using fake names
Colorlines
Dana Lone Hill tried logging on to Facebook last Monday only to be locked out because the social media giant believed that she was using a fake name. In an essay over at Last Real Indians, Dana, who's Lakota and has been using Facebook since 2007, explains that she's presented a photo ID, library card and one piece of mail to the company in an attempt to restore her account. The day after Lone Hill's account was suspended she was able to access it briefly but she was then booted a second time.
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'We should be making money overseas': Black TV and film
yearn to go global

Madame Noire
Black TV and film have conquered the domestic market (we're looking at you, "Empire"), so isn't it time to expand the reach and make big bucks overseas? According to The Hollywood Reporter, foreign buyers are still a little hesitant about inking film deals with black lead roles.
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A brief, weird history of squashed Asian-American TV shows
WUNC-FM
ABC's new family sitcom "Fresh Off The Boat" is making big waves in the conversation about how Asian-Americans are depicted on TV in the U.S. — which, for the most part, is sparsely. We decided to take a look back at shows that featured Asian-American leads (or themes, in the case of Kung Fu). Like "Fresh Off the Boat," some of these were called "groundbreaking" in their time, though most have wound up with little more than IMDB pages marking their existence.
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Black women's progress collides with media stereotypes
USA Today
Negative imagery of black women appears twice as often as positive depictions, Essence reported in 2013. The magazine interviewed more than 1,200 people, who recalled a barrage of shallow stereotypes — gold-diggers, hypersexual Jezebels and angry black women — saturating pop culture. Well-formed characters such as Olivia Pope in "Scandal" and elite performers such as ballet star Misty Copeland have broken ground in recent years, but even so, black roles are more often limited to one-dimensional stereotypes or eliminated from the picture altogether.
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FremantleMedia buys 25 percent stake in Corona TV
IndianTelevision.com
FremantleMedia has taken over 25 percent stake in Corona TV, the newly-created TV production company from renowned filmmaking duo Richard Johns and Rupert Jermyn. The deal, which gives FremantleMedia a first look option on all Corona TV output, furthers FremantleMedia's ambition to build its scripted pipeline with projects that will have an epic and cinematic feel and attract international coproduction funding.
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TV comedy 'black-ish' proves it's not all black and white
The National
Ish? What on earth is an "ish?" One might rightly think that a suffix that heaps imprecision onto a word's meaning would be a pox on the language. Yet many English speakers feel the need to blur punctuality (noon-ish) and fudge opinions and commitments with "-ish" — which indicates an inexact, approximate quantity, as well as other nuances of obfuscation. But when you tack it onto "black," you get "black-ish" — one of the top-rated new comedies in the United States. It has become a bona fide hit for ABC, as networks attempt to tap into a new formula for success — broadcasting television shows created by and starring minorities during primetime.
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ICC ties up with Twitter for World Cup 2015
IndianTelevision.com
After their partnership at the ICC World T20 in 2014, ICC and Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.
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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC National staff member Monique Wells has been promoted to Director of Finance and Administration

NAMIC National welcomes newest staff member Daija Arias as its VP of Marketing and Development

NAMIC-South Florida past VP Dianne Bissoon is now EVP and Chief Creative Officer for MAS2 TV

Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.


NAMIC JOB BANK

In an effort to provide a robust listing of job opportunities to NAMIC members, it is now FREE to post jobs on the NAMIC Job Bank. Please click on the link below to post a job today!

Position Company
Director, Ad Sales BET Networks
Communications Specialist, Internal Communications Prudential Financial
Senior Manager, Marketing — 360 Consumer Marketing & Brand Strategy Viacom
Communications Specialist Ohio University
Executive Director Central Cast LLC

Click here to view these postings or to post a job.


PROGRAMMING


Oprah Winfrey, Ava DuVernay creating original drama series for
OWN Network

Target Market News
After working together on the acclaimed Oscar-nominated film, "Selma," Oprah Winfrey and award-winning filmmaker Ava DuVernay have joined together to create a new original drama series for OWN: Oprah Winfrey Network. Inspired by the acclaimed novel "Queen Sugar," DuVernay is set to write, direct and executive produce the project, marking her first television drama series. Winfrey will executive produce and appear in multiple episodes in a recurring role. This marks the first time that Winfrey will act in a series for OWN. Production is scheduled to begin later this year.
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SBS to debut veteran radio comedian Luis Jimenez in New York City
Globe Newswire
Spanish Broadcasting System, Inc. (SBS) has announced the anticipated return of award-winning Latino radio talent Luis Jimenez to weekday mornings on WPAT-FM in New Jersey. The new morning-drive show, "Sin Censura con Luis Jimenez" ("Luis Jimenez — Uncensored") will air weekdays from 6 a.m. to 10 a.m. and will include a supporting cast of co-hosts, pranksters and outlandish characters.
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SiriusXM launches 'African Ancestry Radio' in observance of
Black History Month

Target Market News
SiriusXM has announced the launch of "African Ancestry Radio," a three-week series of live, call-in shows during which the hosts help listeners and celebrities of African descent in their quest to reconnect with their heritage.
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MULTICULTURAL MARKETING


Analyze your Web presence to identify growth opportunities with
online US Hispanics

HispanicAd.com
By analyzing website data, brands can not only identify visitor demographics and behavior, they can also assess the performance of existing campaigns against campaign goals. This enables brands to better target the most engaged consumers, and identify the best content and method to engage with Hispanics online.
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Study on Women in Television and Film report reveals unsatisfying results
Indiewire
The Center for the Study of Women in Television and Film has released its report on 2014, titled "It's a Man's (Celluloid) World," and the news isn't good. The study examines on-screen representations of female characters in the top 100 grossing films every year. In addition to revealing some pretty dismal numbers when it comes to women in film and television, such as chronic underrepresentation, the prevalence of gender stereotypes and behind-the-scenes opportunities, the study also reported on the lack of ethnic diversity among the same media.
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Multifaceted connections: African-American media usage outpaces
across platforms

Nielsen
African-Americans have a diverse approach to receiving content and information — they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts. In a consumer marketplace cluttered with options, African-Americans aren't shy about choosing the best-fit media outlets for news-gathering and entertainment purposes, reporting above-average consumption across each platform.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 50 Broad Street | Suite 1801 | New York, NY 10004
PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Damon Sayles, Senior Editor, 469.420.2662  
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