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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Feb. 27, 2014

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Is the future of Hispanic broadcast television up in the air?
The Huffington Post
Hispanics are among the most enthusiastic consumers of information, news and entertainment in the United States today. They value reliability, accuracy and most importantly, access. To many of these families the high cost of monthly basic cable and satellite TV packages are beyond their means. As a result, they turn to broadcast television for their favorite shows, community news and critical updates during emergencies. In fact, 51 percent of the 59.7 million of Americans who rely on free, over-the-air broadcast TV live in homes where Spanish is the language of choice.
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Downsizing's impact on diversity
Human Resource Executive Online
How you downsize may have more impact on your managerial diversity than you think. When you go about your reduction determinations, deciding between employees' tenure and individual performance could mean the difference between reducing that diversity and not. Such is the finding of a new study out of Tel Aviv University titled 'How You Downsize is Who You Downsize: Biased Formalization, Accountability and Managerial Diversity.'
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When will cable TV go a la carte?
The Street
Rocco Pendola writes, "Recently at TheStreet, I argued that your cable television package will eventually resemble a menu at a Japanese restaurant. Cable customers will choose a bento box (some combination of basic channels alongside popular networks such as ESPN and HBO) and then have the opportunity to select from a whole slew of a la carte choices. Think of the paper menu at a sushi place where you use the little 'off track betting' pencil to check the items you wish to consume."
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Netflix and Comcast reach deal for faster video speeds, higher prices
Latin Post
The nation's largest Internet provider, Comcast, and its biggest bandwidth consumer, Netflix, have reached a deal that may speed up video streaming speeds and raise prices. Comcast was reportedly getting tired of having Netflix eat up 30 to 40 percent of its total bandwidth and getting no money in return. It's also been reported that Comcast had slowed down Netflix's site, thus affecting streaming video speeds, since October.
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LATEST DIVERSITY NEWS


Few black winners in Academy Awards' 85-year history
theGrio
The biggest night in Hollywood is set to take place soon as the 86th Academy Awards honor the most distinguished individuals in the film industry. The night also marks the 75th anniversary of Hattie McDaniel taking home the Oscar for best supporting actress in 'Gone with the Wind' – becoming the first African-American in history to win an Academy Award.
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Multicultural women ready to break the glass ceiling
Hispanic PR Blog
The latest flurry of women being named to high positions is welcome news. In the last few months Janet Yellen became chairwoman of the Federal Reserve, Mary Barra became first female CEO of GM, and Melissa Mark-Viverito became Speaker of the NYC Council. Undoubtedly, women empowerment is an issue that will continue trending for a long time.
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Afro Latinos' mixed identity can leave them out of the mix
NBC
Afro Latino Marco Davis laughed when he recalled the lengths he went to keep in touch with black and Latino alumni groups when he graduated from Yale University. "One year I would put down that I was Hispanic so I could keep in touch with the Latino groups on campus that I was involved with, and another year I would put down black, so I could get their information. I would alternate because I wasn't able to put down that I belonged to both," said Davis, 43, who has a Jamaican father and a Mexican mother.
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Bruce Lee's story is movingly portrayed in 'Kung Fu'
USA Today
In the first scene of 'Kung Fu', David Henry Hwang's new play about the iconic martial artist Bruce Lee, the central character is trying to pick up a girl. It's 1959, and Patty, as she is introduced, is a Japanese-American college student and aspiring modern dancer, enamored of Martha Graham. Bruce has come to Seattle from Hong Kong, bringing with him a different set of influences and experiences. But before she blows him off, he shows her a few moves — and she returns the favor, their bodies communicating both tension and grace.
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NAMIC Events

Date Event Details
March 20 14th Annual Multicultural Media for Multicultural America Forum Details
March 27
NAMIC-Mid-Atlantic Membership Mixer
Details
May 1 2014 Annual Awards Breakfast Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


Asian-American contestant, 'villain' of 'Jeopardy,' set to return
NPR
If there are any unwritten rules to playing Jeopardy! Arthur Chu may have broken them all. During his four-day winning streak in late January, he sometimes interrupted host Alex Trebek and cut in before the host could finish a sentence. He often jumped to the hardest clues on the board first and furiously tapped his buzzer whenever he knew the answer.
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'Deportes Telemundo en mun2' to air NASCAR Mexico Toyota Series
Hispanic Ad
mun2 will air its first 'Deportes Telemundo en mun2' NASCAR Mexico Toyota Series race live on Friday, Feb. 28 at 9 p.m. EST/8 p.m. CST/6 p.m. PST. 'NASCAR en mun2' will air live from the Phoenix International Raceway in Avondale, Ariz., The series opening race will feature over 25 drivers representing a dozen Mexican states, vying to finish the 120 mile race in first and become the early leader in the standings.
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Hugh Jackman worn Sikh Turban for a Brit Asian TV series 'Kumars'
Sikh Sangat News
Hollywood star Hugh Jackman, 45, took everyone by surprise by tweeting a picture donning a blue turban, recently. 'The Wolverine' actor was seen sporting a blue turban, very similar to the one mostly worn by Prime Minister Manmohan Singh, in a pic that was part of a cameo that Jackman did for the hit Brit-Asian TV series, 'Kumars.' Soon, the social ­networking sites ­went abuzz, calling him Jackman-Singh. Pop star Alisha Chinai, too, tweeted, saying, "Hughwinder Jackman Singh."
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Robert Rodriguez on why he launched a TV network to reflect diversity In front of and behind the camera
Indiewire
El Rey, the cable network filmmaker Robert Rodriguez launched in December, feels a bit like the channel he's always wanted to watch. It debuted with a schedule packed with old grindhouse movies, including a lot of Quentin Tarantino favorites, and 'Starsky & Hutch,' which Rodriguez used to watch growing up, curated programming, as the director described it, reflecting a particular sensibility.
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MULTICULTURAL MARKETING


Hispanic consumers love digital
Radio Ink
BIA/Kelsey has just released its Consumer Commerce Monitor Study, which concludes, Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly a quarter of Hispanic consumers reported they use tablets for local shopping, compared with 15.5 percent of non-Hispanics.
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New programmatic trading desk will serve multicultural advertisers
Advertising Age
Trading desks have long served at the pleasure of large advertisers, who have utilized their services to buy digital ads at scale through automated channels. But a new trading desk, launched recently, is taking a much different approach: it's gearing its services to advertisers trying to reach multicultural audiences only, hoping its expertise reaching that segment alone will give it a competitive edge.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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