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Black Twitter growing into online force
The Huffington Post
Michael Dunn's conviction of attempted murder — but not actual murder — in the shooting death of black teenager Jordan Davis prompted the creation of hashtag #dangerousblackkids on Twitter. Users posted photos of black babies and toddlers, spoofing the fear that Dunn testified he felt before opening fire on a car full of teens at a convenience store. That was the calling card of Black Twitter, a small corner of the social media giant where an unabashedly black spin on life gets served up 140 characters at a time.
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LATEST DIVERSITY NEWS


Workplace, workforce sees changes through decades
The Hays Daily News
Changes needed in the workplace to accommodate workers include accommodating diversity. By 2050, nearly half the population will consist of minority groups. Approximately two-thirds of the increase will come from immigration. Older adults will more than double by 2050. More women and people with disabilities will be working.
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When images of diversity don't match reality
The Huffington Post
The most diverse place on campus is a shiny, happy spot that exists in two dimensions: the brochures, viewbooks and annual reports that colleges and universities produce for public consumption. Glance through these glossy publications and you'll see smiling out at you a plethora of minority member faces. Such images are meant to convey these institutions' warm embrace of diversity to prospective students, employees and supporters. But research suggests that when the images don't line up with reality, the use of minority member photographs can backfire, generating an effect exactly opposite of the one intended.
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Diversity reaches new levels in Honey Maid ads
USA Today
America's biggest brands are at an advertising crossroads, and the new diversity that their ads project has suddenly emerged as one of society's most visual — if not incendiary — flash points. And it's about to explode. It began with several recent, high-profile diverse TV spots from two multibillion-dollar brands: a Cheerios spot staring a biracial girl with white mom and black dad and a Coca-Cola spot featuring minorities singing America the Beautiful in their native languages.
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NAMIC EVENTS

Date Event Details
March 18-19 Next TV Summit Details
March 20 14th Annual Multicultural Media for Multicultural America Forum Details
March 27
NAMIC-Mid-Atlantic Membership Mixer
Details
April 30 The Multicultural TV Breakfast at The Cable Show Details
May 1 2014 NAMIC Annual Awards Breakfast Details
Sept. 16-17 28th Annual NAMIC Conference Save the Date


PROGRAMMING


Bollywood and tryst with women-centric films
Daily News and Analysis
Considered to be a male-dominated industry, Bollywood sometimes celebrates woman power with aplomb. In the past decade, several such movies with power-packed female characters have come to the fore. On the occasion of International Women's Day, in this article is a dekko at ten such movies.
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Why television is outpacing film in diversity
The Advocate
Jared Leto’s casting of Dallas Buyers Club, in which Leto took home an Oscar for at the Academy Awards, continues to be a reminder to some of the systemic problems that continue to hinder the progress of diversity in Hollywood: his race. As an entirely fictional character, Rayon could have been cast with an actor of any background. In fact, Gael García Bernal, a Hispanic actor, was briefly in talks for the role, but the part ultimately went to a straight white celebrity, rather than a lesser-known minority actor.
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MULTICULTURAL MARKETING


Allstate celebrates life journeys of Hispanics with 'Viviendo en Buenas Manos' campaign
Hispanic Ad
Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the U.S. “'Viviendo en Buenas Manos' is about the pursuit of a better life and it reminds people that while working hard to get to the next level on that journey, they should pause, enjoy and celebrate all of the good things in life that are all around them,” said Georgina Flores, director of multicultural marketing for Allstate Insurance Company.
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4 ways to improve your firm's Hispanic marketing strategy
Orlando Business Journal
Hispanics are no longer a sub-segment of the economy. They played an important role during the last presidential election and are emerging as a powerhouse of economic influence. Hispanics now have the weight to significantly affect your company’s bottom line — today and well into the future.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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