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New play 'Kung Fu' looks at how Bruce Lee changed Hollywood
PRI.org
The stage production tells the story, complete with dramatic martial arts-style choreography, of how Lee's brash approach to martial arts and his rejection of Asia's 20th-century culture of submission made him a symbol of Asia's rise in the 21st century. The play is called "Kung Fu," and its star is Asian martial artist Cole Horibe. For Hwang, this project took a long time to bring to life. He says he first began thinking about the play in the early 1990s.
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LATEST DIVERSITY NEWS


Rev. Jesse Jackson targets Apple, Google, HP, others in tech racial diversity campaign
Apple Insider
"Technology is supposed to be about inclusion, but sadly, patterns of exclusion remains the order of the day," Jackson wrote in a letter issued under the Rainbow PUSH Coalition banner. "When it comes to African Americans on Board — zero. C-suites, zero. Minority firms in IPO's and financial transactions, advertising and professional services — zero. These zeroes are contrary to the enlightened values exposed by the industry. Rainbow PUSH is seeking meetings with tech leaders to address these zeroes head on."
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Journalists of color sought to cover criminal-justice system
The Root
The new Internet startup on criminal justice issues to be edited by Bill Keller, former executive editor of the New York Times, will have a diverse staff because the subject matter demands it, Keller told Journal-isms in a message on March 17. He spoke as journalism Internet startups are under fire for lack of diversity.
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Media startups short on diversity
NPR
New-media ventures like Vox, BuzzFeed and Politico are or trying to shake up the way people get their news and entertainment online. But critics say that behind the flashy interactives and innovative designs there's something missing. Journalism trend watchers say those newsrooms and leadership roles are overwhelmingly made up of white men.
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NAMIC EVENTS

Date Event Details
March 20 14th Annual Multicultural Media for Multicultural America Forum Details
March 27
NAMIC-Mid-Atlantic Membership Mixer
Details
April 30 The Multicultural TV Breakfast at The Cable Show Details
May 1 2014 NAMIC Annual Awards Breakfast Details
Sept. 16-17 28th Annual NAMIC Conference Save the Date


PROGRAMMING


UK star Lenny Henry calls for law to boost ethnic diversity in industry
The Hollywood Reporter
British TV personality Lenny Henry used an honorary lecture delivered at BAFTA headquarters in London to call for new legislation that would bring more black, Asian and minority ethic professionals into roles within the creative industries. Each year, BAFTA invites one of TV's foremost figures to give their personal view on creative excellence in television and their vision for the future.
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Video games must change — right now they are too white and too male
The Guardian
Last year, women made up almost half of the gaming audience and only around 5 percent of games' protagonists. That's a pretty small percentage. Ethnic diversity statistics are even harder to find, mirroring workforce diversity statistics from within tech companies, which they refuse to give out.
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TV Land, BET and Centric to simulcast live premiere of TV Land's 'The Soul Man'
Target Market News
Viacom networks TV Land, BET and Centric have announced that they will simulcast the live season three premiere of TV Land's original sitcom "The Soul Man" on Wednesday, March 26, at 10:30 p.m. ET. Centric will also showcase the series beginning in April by running marathons of the first two seasons. Additionally, starting April 5, Centric will air the new third season every Saturday at a special time of 10 p.m., 10 days after the episode debuts on TV Land.
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MULTICULTURAL MARKETING


Largest-ever Latino online voter registration campaign launched at SXSW
Hispanic PR Blog
Recently, Voto Latino and Rock the Vote launched TrendUrVoice, an online campaign to register Latino voters, at South by Southwest (SXSW) Interactive and Music Festival in Austin, Texas. Voto Latino Co-Founder and Chairwoman Rosario Dawson joined volunteers on the ground to register Latino Millennials to vote. TrendUrVoice targets Latino Millennials in a way that speaks their language. Like previous voter registration efforts, this initiative will activate volunteers, celebrities and media partners.
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U.S. Census looking at big changes in how it asks about race and ethnicity
Hispanic Ad
The Census Bureau has embarked on a years-long research project intended to improve the accuracy and reliability of its race and ethnicity data. A problem is that a growing percentage of Americans don’t select a race category provided on the form: as many as 6.2 percent of census respondents selected only “some other race” in the 2010 census, the vast majority of whom were Hispanic.
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The power of Hispanic radio
Radio Ink
It’s 2014, and for at least three years now, people have been waiting for the tipping point. When will marketers really sit up and take notice that the fastest-growing segment of the U.S. population is Hispanic? It should have been in 2011, when the latest census was released. Or maybe it should have been 2013, following a year when it became clear that no one will be elected president without connecting to the Hispanic segment of the population.
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Telemundo Media and Chevrolet team-up on digital sports reality series 'La Cueva de la Fiera'
Hispanic Ad
Telemundo Media and Chevrolet announced that they have teamed up to create a unique new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera. Supported by a 360 degree promotional campaign and produced in partnership with Chevrolet, the weekly webisodes, which launched in February, offer fans an exclusive look inside Mexican professional soccer’s Club Leon. The dynamic and innovative format builds upon the existing synergy between soccer and Chevrolet, a longtime sponsor of the sport.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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