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Univision, NBA announce multifaceted partnership
Multichannel News
The National Basketball Association (NBA) and Univision Deportes, the sports division of Univision Communications Inc., announced a new multiyear partnership that will provide fans with Spanish-language NBA content across Univision Deportes' multimedia platforms and activation around NBA signature events.
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UPCOMING EVENTS

Date Event Details
March 28 The AWNY Multicultural Alliance Presents: Diversity Boot Camp Details
March 31 NAMIC-Minnesota "Owning Your Career" Details
April 6 NAMIC-Philadelphia, LinkedIn Workout II Details
April 7 NAMIC-Southern California Membership Mixer Details
April 14 NAMIC-Carolinas Membership Webinar Save the Date
April 15 NAMIC-Carolinas Membership Webinar Save the Date
April 22 NAMIC-Carolinas Membership Webinar Save the Date
May 7 NAMIC Annual Awards Breakfast Details
Sept. 29 29th Annual NAMIC Conference Save the Date



NAMIC NEWS


NAMIC offering 35 percent off membership join or renewal

NAMIC is celebrating 35 years of advocating diversity and inclusion, and in recognition, we'd like to offer you a special 35 percent off your membership join or renewal.

Please take advantage of this offer now by clicking here and entering code 35years at the payment screen to receive the discount. This offer expires on Tuesday, March 31.

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2015 NAMIC Educational Course Offerings

2015 NAMIC Leadership Seminar
Atlanta: April 8-10
Chicago: July 29-31 (Application deadline: June 5)
Los Angeles: Nov. 4-6 (Application deadline: Sept. 18)

NAMIC ELDP Class XV
(Application deadline: July 21)

Session 1: Oct. 13-16
Session 2: Dec. 9-11
Session 3: February 2016
Session 4: April 2016

Visit here for more information

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LATEST DIVERSITY NEWS


Telemundo, NBC UNIVERSO unveil 2015 plans for FIFA Soccer Events
HispanicAd.com
NBCUniversal's Telemundo and NBC UNIVERSO, the official broadcaster for Spanish-language of the FIFA World Cup™ in the U.S. across all video platforms, announced details of their plans to telecast four 2015 FIFA Soccer Events. Both networks will deliver to sports fans throughout the U.S. an unprecedented 560 hours of soccer action in 2015.
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Fox to boost Hong Kong TV industry with $1 million-per-episode miniseries
South China Morning Post
21st Century Fox will give Hong Kong's television industry a major shot in the arm with a massive investment in making programmes in the city for the Asian and international market. The company's Fox International Channels will spend $1 million per episode on one or two miniseries per year in the city, using Hong Kong production talent and local stars. The first two will go into production this year.
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Hollywood's still racist: Why the deadline 'ethnic casting' piece is dangerous
The Daily Beast
A story alleging that the rise in diversity on TV is "too much of a good thing" is properly ruffling feathers. But it reveals a sad truth: Hollywood may never get over its racism.
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Prasar Bharati CEO: Broadcasters need to come together to resolve copyrights issues by private parties
IndianTelevision.com
Describing the "absymal ignorance" about copyright issues as a "paralysis of analysis," Prasar Bharati CEO Jawhar Sircar asked broadcasters to interact with each other to overcome hurdles instead of living in fear of copyright rights. He said that Internet rights holders never had these problems because they interacted with each other. There was need for broadcasters to "come out" and talk, since fears about copyright rights were unfounded.
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'Empire' shows that black dollars matter
The Philadelphia Tribune
According to a Nielsen consumer report, African Americans are voracious consumers of media, watching 37 percent more television than any other slice of American demography. To be fair, some TV programming can actually be beneficial.

Much of television, however, is simply escapist entertainment for us, but a tremendous cash cow for programmers and advertisers. Take, for example, "Empire" on Fox. The network is known for its history of racist banter and has exploited Black America while simultaneously benefiting from Black consumers. Statistics show that "Empire" is Fox's highest grossing show in three years, which translates into a huge payoff for Fox.

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Dr Pepper, Telemundo dare viewers in new campaign
MediaPost
Dr Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The campaign, developed by Telemundo with Dr Pepper's agencies Initiative LA and Identity, targets U.S. Hispanic millennials and aims to build brand awareness for Dr Pepper.
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JS Mathur: India could have 1000 radio FM channels by 2016
IndianTelevision.com
By the year 2016, India could have close to 1000 radio FM channels. Speaking at the FICCI Frames 2015 convention in Mumbai, Information and Broadcasting Ministry additional secretary JS Mathur said, "It is an exciting time for the radio industry. The FM radio expansion in the country, which has also got the nod of the government of India, will see the first batch of phase III e-auction very soon. This will be covering 69 cities and 135 channels."
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Diversity in games found lacking by Asian-American, LGBT players
Bloomberg
Some of the U.S. video-game industry's most dedicated customers aren't happy with how characters are portrayed in games, according to a Nielsen study. Forty-nine percent of Asian-Americans surveyed disagreed with the statement: "All races have ample representation/inclusion in video-game characters," Nielsen said Tuesday on its website. That was more than twice the number of African Americans, Hispanics or non-Hispanic whites who gave the same answer. Asian-Americans are more likely to play video games than any of the other groups.
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Related story: Nielsen analysis examines the multicultural 'Super Consumer' (Adweek)


NASCAR's long drive for diversity
Vice Sports
When you think about NASCAR, "diversity" isn't the first word that comes to mind. NASCAR's viewership and competitors are overwhelmingly white and Southern. This is a sport that has only had seven African-Americans ever drive at the top level — and currently has none. This is a sport whose fans have been known to sport racist shirts, boo Michelle Obama and become outraged when the Confederate flag is banned.
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How Asian-American women are forgotten in the tech diversity debate
ThinkProgress
Three Asian-American women are putting prominent tech companies on the hot seat, charging they faced discrimination at work over their gender and race. The slew of lawsuits has shone a light on what appears to be a blind spot in the debates surrounding Silicon Valley's diversity problem — how Asian women often fall through the cracks.
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NAMIC JOB BANK

In an effort to provide a robust listing of job opportunities to NAMIC members, it is now FREE to post jobs on the NAMIC Job Bank. Please click on the link below to post a job today!

Here are just a few of the job postings listed. Click below to view all job postings.

Position Company
Media Planning Associate Media Client Firm
Communications Specialist Retail Client
Digital Sales Specialist Time Warner Cable
Major Account Executive - Gov/Ed (Business Services) Time Warner Cable
Advertising Account Executive Time Warner Cable San Antonio
Advertising Account Executive Time Warner Cable Austin
Local Sales Manager Time Warner Cable
Vice President - Cox Media Cox Communications

Click here to view these postings or to post a job.


2015/2016 CBS Diversity Writers Mentoring Program:
Application deadline is May 1

CBS Corporation
There are many different paths writers can follow to get their first foothold in being hired in television. As part of its ongoing commitment to create additional access for writers of diverse backgrounds CBS' Diversity Institute has launched a different kind of writers program which highlights one of those paths.

Applications are now being accepted for the 2015/2016 CBS Diversity Writers Mentoring Program. Deadline to apply is May 1.

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CBS Corporation: Directing Initiative accepting new applications through May 30
CBS Corporation
The Directing Initiative will select directing candidates for episodic network television and match them with directors of CBS Television Network drama and comedy series. The goal is to bridge the gap for those talented directors attempting to break into network television.

The Directing Initiative will accept new applications through May 30. The primary focus of CBS' Diversity Institute and the Directing Initiative is to provide access and opportunities for talented and motivated diverse directors with a focus on directors of color.

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NAMIC MEMBER MOVERS AND SHAKERS
Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.


PROGRAMMING


Telemundo presents 'Siempre Selena'
HispanicAd.com
Telemundo presents the special program "Siempre Selena," dedicated to singer Selena Quintanilla 20 years after her death, at 6 p.m. ET on Sunday, March 29. As a tribute to her memory, Telemundo has prepared a special show featuring exclusive footage from the singer's career, including her early days and her stint hosting the network's teen music show "Padrísimo" in the mid-1990s.
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Macau hosts glittering Asian Film Awards
Daily Mail
Chinese cinema's leading lights dominated the winners' podium at the star-studded Asian Film Awards on Wednesday, with local stars scooping three of the four top prizes in the glitzy gambling hub of Macau.
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MULTICULTURAL MARKETING


Nielsen's multicultural 'Super Consumer' report highlights
market opportunities

Target Market News
With multicultural consumer spending in the United States today at $3.4 trillion, this "super consumer" group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released today. The report, "The Multicultural Edge: Rising Super Consumers," identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy.
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Related story: TV's breakthrough year for diversity has Deadline asking if white people can get work (Vox)


A majority of English-speaking Hispanics in the U.S. are bilingual
HispanicAd.com
About 6 in 10 U.S. adult Hispanics speak English or are bilingual, according to an analysis of the Pew Research Center's 2013 National Survey of Latinos. Hispanics in the United States break down into three groups when it comes to their use of language — 36 percent are bilingual, 25 percent mainly use English and 38 percent mainly use Spanish. Among those who speak English, 59 percent are bilingual.
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Tono Studios helps marketers reach Hispanics with culturally authentic ads
The New York Times
From his spot in the control room at Tono Studios, Jaime Zapata has a window into the growing influence, and nuance, of the Hispanic market. In the last month, his Santa Monica, California, commercial audio company has brought sound to advertisements for such organizations as Alaska Airlines, Acura, the Humane Society and Universal Studios. All of these spots are in Spanish.

Tono's role, which entails tasks as varied as casting talent and recording voiceovers, or sound design and final edits, is typically the last step in a television or digital campaign. The finer points of audio can make all the difference between an advertisement that resonates and one that falls flat. For advertisers looking to target the increasingly multifaceted Hispanic market, the challenge goes beyond recording, mixing and editing. An ad must be culturally authentic.

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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 50 Broad Street | Suite 1801 | New York, NY 10004
PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Damon Sayles, Senior Editor, 469.420.2662  
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