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LATEST DIVERSITY NEWS

ABC Family cancels 'Alice in Arabia'
OnIslam.net
A leading American Muslim advocacy group has welcomed the ABC Family’s decision to cancel the controversial drama series “Alice In Arabia” after facing increasing criticism that it stereotypes Muslims. "We welcome ABC Family channel’s decision to respond to community concerns by canceling plans for a program that had the potential to promote ethnic and religious stereotyping," Hussam Ayloush, Executive Director of the Council on American-Islamic Relations, said in a statement obtained by OnIslam.net on Saturday, March 22.
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Students see many slights as racial 'microaggressions'
The New York Times
A tone-deaf inquiry into an Asian-American’s ethnic origin. Cringe-inducing praise for how articulate a black student is. An unwanted conversation about a Latino’s ability to speak English without an accent. This is not exactly the language of traditional racism, but in an avalanche of blogs, student discourse, campus theater and academic papers, they all reflect the murky terrain of the social justice word du jour — microaggressions — used to describe the subtle ways that racial, ethnic, gender and other stereotypes can play out painfully in an increasingly diverse culture.
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Did 'SNL' actually make its diversity problem worse?
Hollywood
Statements by Kenan Thompson and Jay Pharaoh ushered in public outcries against the lack of black women on Saturday Night Live. The series made some swift changes and brought Kerry Washington to host, then added Sasheer Zamata to the cast. And yet, the show is still lacking in people of color and LGBTQ cast members and opts for stereotypes over cultural commentary. For a series based on finding the humor in contemporary culture and politics, the show is vastly unrepresentative of America.
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Cesar Chavez the only Latino-centric studio film opening this year
Jezebel
Directed by Diego Luna — whom you may remember as one of the stars of Y Tu Mamá También — Cesar Chavez, a biopic about the farm worker turned civil rights activist, hits theaters soon. It is this year's only major studio release about, or starring, Latinos. The film stars Michael Peña, America Ferrera and Rosario Dawson and has already won an audience award at SXSW. But the numbers at the box office are important.
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Non-Hispanic whites to drop below 60 percent of the population by 2019
Marketing Charts
The U.S. population is becoming increasingly multicultural, and more than 40 percent of the population will belong to one of the 3 major ethnic groups by 2019, according to a recent report from Geoscape. This year, non-Hispanic whites are estimated to account for 62.1 percent of the U.S. population, down from 75.8 percent in 1990. By 2019, that figure will be down to 59.5 percent, as Americans of Hispanic and Asian origin will grow to represent about one-quarter of the population.
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NAMIC EVENTS

Date Event Details
March 27
NAMIC-Mid-Atlantic Membership Mixer
Details
April 9 2014 Lunch & Learn Series: Champion Through Change (Charlotte, NC) Details
April 23 2014 Lunch & Learn Series: Champion Through Change (West Columbia, SC) Details
April 30 The Multicultural TV Breakfast at The Cable Show Details
May 1 2014 NAMIC Annual Awards Breakfast Details
Sept. 16-17 28th Annual NAMIC Conference Save the Date


PROGRAMMING


Multicultural TV: What distributors want
Multichannel
Exclusivity, packaging flexibility and TV-everywhere rights are on the minds of multichannel distributors as they make decisions regarding programming to reach growing, young multicultural audiences, panelists at a Horowitz Associates forum said recently. Representatives from three distributors and three programmers talked about their priorities to keep their businesses growing, in the context of reaching multicultural groups.
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Hmong community TV will hit airwaves
Lillie News
It may be the age of the Internet, but the airwaves are still a valuable resource, says Mitch Lee, founder of St. Paul-based Hmong TV station 3HmongTV in New York. The station has been chugging along since 2005 when Lee decided he wanted to create a Hmong-oriented TV station, combining his engagement with the Twin Cities Hmong community with his passion for producing video. The modest station has grown significantly and recently hit a milestone - it will be broadcasting over a public high-definition TV signal, on Channel 50.2, starting in April.
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Discovery en Español launches 3rd Edition of 'Descubre Tu Talento'
Hispanic Ad
Discovery en Español announced the launch of the third edition of Descubre Tu Talento, a corporate social responsibility campaign in collaboration with the U.S. Department of Labor. Using testimonials from real Hispanics who have succeeded in their professions, this year’s campaign will showcase careers in the fields of business, technical, medical and STEM. The information, offered entirely in Spanish, will be available on www.descubretutalento.net, which has been updated with sections such as “Find Your Vocation,” “First Steps”, and “Outstanding Careers”.
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Hollywood's post-racial mirage: How pop culture got gentrified
Salon
The increase of colorblind casting in sci-fi television shows like “The Walking Dead” and “Sleepy Hollow” suggests that a “post-racial revolution” is being televized, according to a writer at CNN. John Blake especially celebrates shows like “Arrow,” which have a diverse racial cast and manage in many instances to avoid stereotypes.
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MULTICULTURAL MARKETING


Nissan, Subway, Post Foods join Hispanic campaign
Advertising Age
Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word. In an ad campaign breaking March 24, Nissan, Subway and Post Foods' Honey Bunches of Oats tout these achievements: Hispanics bought 30 percent of Nissan Sentras in 2013. And 100 percent of the Post cereal brand's growth is from Hispanics.
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Think 'total market' for Latino shoppers
MediaPost
Marketers chatting up the "total market" concept as it applies to multicultural marketing have been ignoring the elephant in the room, namely the role of shopper marketing and how that is evolving. Ironically, despite the trends that are reshaping ethnic purchase patterns, brands continue to rely on outdated "one size fits all" shopper marketing models. In reality, it's customized targeting that consistently scores with Hispanic shoppers.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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