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Hollywood dumps diversity (again): White men directed 90 percent of this year's summer movies
The Wrap
Just a few months ago, Oscar statues went for the first time to a Mexican filmmaker for Best Director, to a black British man for Best Picture and to a woman for Best Animated Movie, a landmark year for diversity in Hollywood. But this summer's biggest releases are a throwback to another era, one you can revisit next Sunday in “Mad Men.” An analysis by The Wrap found that white men directed more than 90 percent of the summer's biggest movies.
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LATEST DIVERSITY NEWS


Why are Hollywood's animated movies full of racist stereotypes?
The Guardian
These are supposed to be progressive times for movies and people of color. Django Unchained was a hit action movie about slavery. A black director just won the best picture Oscar for another mvoie, and a Mexican won best director. Hollywood is finally starting to reflect the ethnic makeup and sensitivities of its national and global audiences. But all those dodgy racial politics that have been swept out of live-action movies seem to have quietly found a home in modern animation.
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More than enough white children's books?
Ebony
A young boy fights bullying while celebrating Basant, a springtime kite-flying festival in “King for a Day.” A group of kids transform their bodies into the letters A-Z in “AFRO-BETS ABC Book.” In each of these picture books, none of the protagonists are white — representing a movement aimed at augmenting the diversity of children’s literature. A recent study by the Cooperative Children's Book Center found that of the 3,200 children's books published last year only 253 were about children of color.
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Does 'Noah' have a race problem?
RNS via The Huffington Post
The new “Noah” movie has everything you’d expect in a biblical blockbuster. Big Hollywood stars. Extravagant special effects. An apocalyptic flood. There’s even a few rock monsters for good measure. But the Rev. Wil Gafney sees something missing: a hint of ethnic diversity.
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NAMIC EVENTS

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May 1 2014 NAMIC Annual Awards Breakfast Details
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PROGRAMMING




It's all video buying! Hispanic agencies and vendors prepare for TV-video convergence
Portada
Nielsen is partnering with Videology to use data to help TV advertisers target young audiences that are watching more digital channels. Comcast bought FreeWheel. And Adap.tv, owned by AOL, launched a programmatic TV buying platform, which it says lets advertisers use data to buy the same audiences online and on TV.
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NBCU hopes new focus on young multicultural women lends breath to Oxygen
Variety
About seven months after placing Oxygen in the hands of Bravo chief Frances Berwick, NBCUniversal has a new direction for the female-focused cable outlet. Once focused mostly on young women, with programs featuring reality-show doyenne Tori Spelling and an audition-competition series called “The Glee Project,” Oxygen will now center on young multicultural women, said Berwick in a media presentation, and court them with aspirational unscripted series that are less focused on conflict and more on inner satisfaction.
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Where's the African-American Harry Potter or the Mexican Katniss?
CNN Living
Matt de la Peña wasn't a reader, until the words finally spoke directly to him. It wasn't until college that de la Peña read an entire novel, "The Color Purple." At first, he didn't like it. But by the time he finished, he was on the verge of tears. That story, and others, became his gateway to literature, while spoken-word poetry was his gateway to writing.
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Asian-American channel Myx TV to debut first original reality series
Variety
Myx TV, the only English-language multicultural Asian-American entertainment network in the U.S., will debut its first reality series, Variety has learned. Titled “I’m Asian-American and …,” the 10-episode docu-series will focus on the Asian-American diaspora, promising to show the “lives of very different, very real people.” Each episode will follow a different person, including a lawyer who fights human trafficking, someone who does not identify as male or female and a triplet whose siblings are autistic.
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MULTICULTURAL MARKETING


Reaching 55 million Latinos: Mainstream media struggles for winning formula to win vast market
The Associated Press via U.S. News & World Report
Reaching the nation's 55 million Latinos has become gospel for mainstream media giants, but capturing this fast-growing, mostly U.S.-born audience is proving tricky to networks and websites. For every success story there is a flop.
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Why won't marketers cater to different cultures?
Marketing Week
There’s a simple answer to this question, of course, which is the fear of being labelled racist or xenophobic, or otherwise opposed to traditional culture. It hasn’t stopped start-up ieat from overtly targeting its halal ready meals to a Muslim market, yet you’d be hard pressed to find many brands willing to admit publicly that they do the same.
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Latinos make up a disproportionate part of Hollywood's key theatergoing audience
Latin Post
We've already seen that Latinos watch more streaming digital video that the general U.S. consumer. Now, the Motion Picture Association of America's newest study on moviegoers at the theater has found that Latino's have a larger presence in that arena, too. The Motion Picture Association of America carries out an annual study of the state of movies and theater audiences, the most recent of which the organization just released recently.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

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Colby Horton, Vice President of Publishing, 469.420.2601
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