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Adobe Primetime deployed on Comcast, NBC Sports
Broadcasting & Cable
Adobe Systems has announced that it has launched Adobe Primetime platform for advanced TV systems and that Comcast and the NBC Sports Group have signed on as launch partners. Adobe Systems first announced its intention to bring together a complete platform for the delivery and monetization of content for programmers and pay-TV operators across all platforms last year and has since been launching aspects of the Adobe Primetime, which is now being formally launched.
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NCAA Championship rises 12 percent to draw 23.4 million viewers
Broadcasting & Cable
CBS won with its coverage of the 2013 NCAA National Championship game between Louisville and Michigan, which netted 23.4 million total viewers, up 12 percent over last year's game (20.4 million), according to Nielsen. The game also drew a 8.4 rating with adults 18-49, up 11 percent from last year.
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Al Jazeera eyes Spanish TV market amid dropping viewer numbers
The Huffington Post
State-owned Qatari television network Al Jazeera is exploring the acquisition of Spain's La Liga premier soccer league rights in a bid to expand its budding global sports franchise, tweak its business model in a world in which pan-Arab television is on the decline and compensate for mounting criticism of its coverage of popular revolts in the Middle East and North Africa.
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LATEST DIVERSITY NEWS


Late-night network shows still a white men's club
The Associated Press
The role of female talk show hosts in late-night TV broadcast network history, all 50-plus years of it, can be summed up in two words: Joan Rivers. It takes just another two — Arsenio Hall — to do the same for minorities.
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Nearly 1 in 3 Hollywood TV shows have no minority writers on staff
LA Weekly
If you've ever wondered why TV usually looks more like "Friends" and less like "In Living Color," this might offer some explanation: In the last 10 years or so minorities have doubled their presence in the writers' rooms of Hollywood television productions, but they still remain woefully underrepresented, the Writers Guild of America, West announced.
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Indian actors become mainstay on American TV
Daily News
In recent years it's been hard not to notice that many of the best shows on American television have a certain thing in common. Whether born in the United States, originally from South Asia or raised somewhere across the far-flung British Commonwealth, Indian actors have quickly become a welcome TV mainstay.
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NAMIC NEWS


L. Patrick Mellon Mentorship Program one of many membership benefits
Mentoring is a win-win proposition for mentees, mentors, their companies and the communications industry as a whole. Mentoring helps shape future leaders through continuous learning, professional and personal development and career enhancement. Mentees in the L. Patrick Mellon Mentorship Program have an opportunity to learn how to take ownership of their careers, thereby fueling their professional and personal growth. Participants in the program feel that it is one of the greatest benefits of their NAMIC membership. To become a mentee or mentor, contact Faride Precil at 212.594.5985 or faride.precil@namic.com. Deadline for June 2013 L. Patrick Mellon Mentorship Program Cycle is May 1. For more information, click here.
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Upcoming NAMIC events
NAMIC-Carolinas: 2013 Lunch & Learn Series — The 3 R's to Career Success
Noon-1 p.m., April 18 — Time Warner Cable, Tech Ops Training Room, 1st Floor
NAMIC-Carolinas invites you to take a stand and take the steps to restore, renew and renovate your career! NAMIC-Carolinas is thrilled to help you acquire the skills and expertise to help guide your career to the next level. Register here.

NAMIC-Atlanta: What Separates Good from Great 2013
5:30-8 p.m. April 22 — Jim Kennedy Conference Center Governor's Hall A
Cost: $25 members/$35 nonmembers, free to student members/$10 student nonmembers. Register here.

NAMIC-New York: Night on Broadway — 'The Trip to Bountiful'
7-10 p.m., April 30 — Stephen Sondheim Theatre
Cost: $105 for members and guests of members. Join NAMIC-New York as we see Horton Foote's "The Trip to Bountiful" Starring: Cicely Tyson, Cuba Gooding Jr., Vanessa Williams; also starring Condola Rashad and Tom Wopat. Following the play will be an exclusive Cast Talkback for NAMIC guests only, moderated by Wilson Morales of Blackfilm.com. Don't miss this great show. Very limited tickets! Buy now! All sales final. Register here.

NAMIC-New York: Entrepreneurship — Year One
May 6 — Ogilvy & Mather, 636 11th Ave.
The evening begins with a free workshop, for NAMIC members only, from 5-6 p.m. We will cover ideation, how to make a pitch and raising capital. The workshop is for members only, register here. Join the panel discussion from top digital executives on what you can expect during your first year as an entrepreneur, and how diversity plays a role in today's digital and social media landscape. This panel discussion is from 6-9 p.m. and pricing is as follows: $15 NAMIC members, $35 guests. Register for the panel here.

The 19th Annual NAMIC Vision Awards — A Celebration of Multicultural Contributions in the Media Industry
6-10 p.m., May 23 — Pacific Design Center, Los Angeles
Individual tickets $250. Group tickets preferred package is priced at $3,500 and includes 10 tickets, special acknowledgement and logo recognition on event materials. Group tickets purchased in advance before April 30 cost $2,200, $2,500 after May 1. Register here.

NAMIC National Annual Awards Breakfast
SAVE THE DATE! June 12 — Grand Hyatt Washington, Washington, D.C.

27th Annual NAMIC Conference
SAVE THE DATE! Oct. 8-9 — New York Marriott Marquis, New York

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PROGRAMMING


Bounce TV to premiere 'The Jackie Robinson Story'
PR Newswire
On April 15 every year, players across Major League Baseball wear the number 42 to honor the late Jackie Robinson, the man who broke baseball's color barrier on that date in 1947. As part of that celebration, Bounce TV, will honor the baseball legend by premiering "The Jackie Robinson Story," starring Robinson himself, on the eve of Jackie Robinson Day.
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OWN to launch Tyler Perry shows in May
Multichannel News
Oprah Winfrey Network will debut the first two scripted series from actor/producer Tyler Perry over two nights in May. The one-hour ensemble drama "The Haves and the Have Nots" is set to premiere May 28, while the comedy sitcom "Love Thy Neighbor" will premiere May 29 with two back-to-back half-hour episodes, the network announced in advance of its upfront presentation in New York.
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MULTICULTURAL MARKETIING


Hispanic TV drawing more than passing interest from advertisers
Las Vegas Sun
In "El Capo 2," one of the first original shows on new U.S. Spanish-language network MundoFox, a Colombian drug kingpin fights off challenges from all sides, the U.S. authorities, rival cartels in Mexico and the victims of his violence.
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How brands are passed down (and up) between generations.
HispanicAd.com
Teens might prefer to hit their favorite stores with friends, but they're not afraid to buy the same brands as their parents. In fact, teens think it's cool to share a passion for a brand with mom or dad.
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DON'T MISS OUT


2013 NAMIC Vision Awards Nominees to be announced
The 2013 NAMIC Vision Awards Nominees will be announced at the Multiethnic TV Leadership Event, April 17 in New York. Co-hosts include MSNBC's Richard Lui and CNN's Zoraida Sambolin.
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CableFAX 100 call for Most Influential Minorities nominations deadline Friday
NAMIC
CableFax call for nominations for Most Influential Minorities due April 12. Honorees are recognized at the NAMIC Annual Conference in October.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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