This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit April 17, 2014

NAMIC.com        



 

More diversity needed on late night TV
Collegiate Times
The clock strikes 11 p.m. — within the next hour and a half you will have to make the grueling decision of which popular late night talk show to watch: Conan O’Brien or Jimmy Kimmel? David Letterman or Jimmy Fallon? Not to mention Craig Ferguson or Seth Meyers? In other words, which straight, white male is it going to be?
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




LATEST DIVERSITY NEWS


New media, old problem: Where's the diversity?
Al Jazeera
The expectation was that new media would not inherit the legacy of homogeneity. The wish was that new media would evolve from the historical tradition of under-representation for minorities and be better. But here we are, with the same old problem. Despite the changing racial and ethnic makeup of the U.S., news organizations - including digital news startups - are mostly white. This centuries-old carryover is at the expense of workplace diversity and responsible democracy.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Will today's Hispanics be tomorrow's whites?
Slate
The Trayvon Martin shooting was hardly in the national consciousness before fault lines emerged around the case. Was Martin as innocent as he seemed? Did Zimmerman fear for his life? Did Martin provoke the incident? Was Zimmerman a racist? Perhaps most controversial among all of these was the question of identity. Yes, Trayvon Martin was black, but is Zimmerman white? For Martin’s sympathizers, the answer was yes.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


They aren't all princesses anymore: Why Disney needs to diversify
Hypable
The Disney theme parks are known for giving us the opportunities to meet our favorite princesses; from classic Cinderella and now even Anna and Elsa. But it’s about time some of the more independent and less feminine characters get the chance to show their faces. If the Walt Disney Company wants to really be progressive, then they must start representing women in their parks just like they’ve been representing men for decades: They come in all shapes and sizes and they are all capable of being independent and strong.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Sometimes getting along comes down to how you say 'gravy'
Code Switch via NPR
In the hectic days before Code Switch went live one year ago, they somehow missed the news of the passing, at age 91, of John Gumperz — a hugely influential linguist who contributed reams of research on the ways people from different cultures communicate. Had they been paying attention, they could have highlighted a story from Gumperz's studies that serves as a useful demonstration of why code-switching can be both a potent metaphor and a necessary skill.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Video gamers explore diversity
Washington Square News
Video gamers are speaking out on a new approach to their games, and what they'd like to see as players. “We believe that our gaming communities are filled with diverse participants, and supporting the visibility of such diversity enhances the experiences of all community members,” the press release from Different Games said. Panels, talks, workshops and even correspondents from Boston gaming convention PAX East discussed the ways in which topics such as mental health, sexuality, identity and intersectionality relate to gaming.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


NAMIC EVENTS

Date Event Details
April 22 NAMIC-Philadelphia Executive Speed Mentoring Details
April 23 NAMIC-Carolinas: 2014 Lunch & Learn Series: Champion Through Change (West Columbia, SC) Details
May 1 2014 NAMIC Annual Awards Breakfast Details
May 12 NAMIC-New York Power Players: Market, Manage and Broadcast Sports Entertainment Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


BET Networks to re-brand Centric cable channel as a destination for black women
Target Market News
Centric, BET Networks' 24-hour music and entertainment network, recently unveiled a new branding strategy. The channel will now be positioned as the network for African American women, with programming selected to appeal directly to them. The centerpiece of the move is an exclusive co-production deal with Queen Latifah's Flavor Unit Entertainment to produce new content for the network.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




WGA diversity report finds declines in film, small gains in TV
The Hollywood Reporter
Diversity in the writing world is a good-news, bad-news story, a new WGA West report finds, but the good news appears to be incremental at best. The guild's 2014 Hollywood Writers Report shows modest gains for minority and women writers in television, but a continuing decline in diversity for movie screenwriters.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TheFlama.com — first English-language video channel from Univision
New Generation Latino Consortium
Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the "super accurate soccer history" show.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Oxygen's new shows are designed for the young, multicultural woman seeking good energy in her life
Madame Noire
During its upfront presentation recently, Oxygen announced plans to “revamp” its programming line up to better target millennial women and multicultural audiences with programming that Frances Berwick, president of Bravo and Oxygen Media, said is “hard to find.” Speaking with The New York Times, Berwick said a variety of audiences — “African-American and Hispanic and Asian-American and white” — “want to see themselves reflected on the screen.”
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


MULTICULTURAL MARKETING


Facebook adds 3 language preferences for Hispanic-targeted ads
AllFacebook
Facebook added three language preferences to its ad-targeting options for brands marketing to U.S. Hispanics: Spanish-dominant, bilingual and English-dominant. The new language preferences are an extension of the U.S. Hispanic affinity segment the social network introduced last year, and they are currently available to marketers via Facebook’s ads interfaces and its ads application-programming interface.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Tuwisha Rogers on a launching multicultural agency and working with an 'all-girl band'
Madame Noire
There are very few problems that Tuwisha Rogers can’t solve. As founder of Wish Factor Consulting she is charged daily with providing strategic counsel to a variety of national advertising clients. Her company provides integrated marketing strategy development and project management with an expertise in reaching African American, Hispanic and urban consumers. Want your client on BET? She’s done it. Want an integration at ESSENCE Music Festival? She’s done that too.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How Target incorporates multicultural insights into major marketing campaigns
Portada
Haworth Marketing + Media helped Target develop a Hispanic inclusive campaign in synergy with Target’s broader marketing efforts. The campaign includes Shakira’s latest album launch, a collaboration that features exclusive tracks around the Target release. “This was a total market approach that was strongly led by Hispanic insights,” Terrazas-Cole says.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE



 

NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Lauren Swan, Content Editor, 202.684.7496  
Contribute news
Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the NAMIC Diversity Digest was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
April 10, 2014
April 3, 2014
March 27, 2014
March 20, 2014



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063