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NBCUniversal plans an 'upfront' for its digital properties
The New York Times
Remember how the Florida citrus growers ran commercials asserting that orange juice was not just for breakfast anymore? The NBCUniversal division of Comcast, in its seemingly continuous efforts to convince Madison Avenue that it is not just about the problematic NBC television network anymore, plans to share an ambitious slate of digital initiatives with advertisers and agencies.
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2013 DiversityInc Top 50 Companies for diversity
The DiversityInc Top 50 used improved methodology to rank an increasingly competitive set of companies that are using diversity management to attract and retain a global, multicultural workforce and gain market share. It also marked the return of the DiversityInc Stock Index, which had been used for four years before the subprime crash but was discontinued when the prevalence of banks on the list caused it be noncompetitive.
Sony Pictures Television launches entertainment digi-net getTV
Broadcasting & Cable
The packed multicast network space will have another big player when Sony Pictures Television launches the movie channel getTV in the fall. GetTV will premiere on the Univision Television Group stations' subchannels, and SPT is in discussions with other station groups about picking up it up.
Groups want FCC commissioners focused on boosting minority ownership
Fifty organizations, most representing minority constituencies, have asked the White House to nominate two new FCC commissioners — including a replacement chairman — who will make minority and women participation in media a priority.
HBO picks up rights to Whoopi Goldberg doc 'Moms Mabley: I Got Somethin' to Tell You'
The Hollywood Reporter
With the Tribeca Film Festival underway in New York, HBO snapped up U.S. broadcast and home video rights to one of the selected docs. "Moms Mabley: I Got Somethin' to Tell You," Whoopi Goldberg's directorial debut, will see its premiere on the cable network later this year. The doc feature follows the life and lasting influence of Jackie "Moms" Mabley, the late African-American comedian.
Soul of the South Network targeting African-Americans launches May 27
The Hollywood Reporter via Yahoo! Movies
The Soul of the South Network, targeting African-American viewers, said it will launch in 30 markets May 27 after closing an initial round of funding for $10 million raised from the state of Arkansas and private investors.
Billboard Latin Music Conference: How Univision leverages its massive reach to push artists
Giving one of the last talks of the Billboard Latin Music Conference's first full day, Jose Valle, president of Univision Radio, made the promise that his lecture would be both brief and bold.
Cast your vote for NAMIC's Members' Favorite Vision Award
The 19th Annual NAMIC Vision Awards is approaching, and this year we have instituted as part of the awards a new category — the NAMIC Member's Favorite Award. The Members' Favorite Vision Award recognizes an on-air host/personality in entertainment and news/informational who promotes multiethnic content and issues in their respective arenas. We received many nominations, and now it's up to you to decide the winner.
Upcoming NAMIC events
NAMIC-New York: Night on Broadway — 'The Trip to Bountiful'
7-10 p.m., April 30 — Stephen Sondheim Theatre
Cost: $105 for members and guests of members. Join NAMIC-New York as we see Horton Foote's "The Trip to Bountiful" Starring: Cicely Tyson, Cuba Gooding Jr., Vanessa Williams; also starring Condola Rashad and Tom Wopat. Following the play will be an exclusive Cast Talkback for NAMIC guests only, moderated by Wilson Morales of Blackfilm.com. Don't miss this great show. Very limited tickets! Buy now! All sales final. Register here.
NAMIC-Carolinas: Lunch and Learn
Noon-1p.m., May 2 — Time Warner Cable, Greensboro, N.C.
Click here to register!
NAMIC-New York: Entrepreneurship — Year One
May 6 — Ogilvy & Mather, 636 11th Ave.
The evening begins with a free workshop, for NAMIC members only, from 5-6 p.m. We will cover ideation, how to make a pitch and raising capital. The workshop is for members only, register here. Join the panel discussion from top digital executives on what you can expect during your first year as an entrepreneur, and how diversity plays a role in today's digital and social media landscape. This panel discussion is from 6-9 p.m. and pricing is as follows: $15 NAMIC members, $35 guests. Register for the panel here.
The 19th Annual NAMIC Vision Awards — A Celebration of Multicultural Contributions in the Media Industry
6-10 p.m., May 23 — Pacific Design Center, Los Angeles
Presented in collaboration with Broadcasting & Cable and Multichannel News. Individual tickets $250. Group tickets preferred package is priced at $3,500 and includes 10 tickets, special acknowledgement and logo recognition on event materials. Group tickets purchased in advance before April 30 cost $2,200, $2,500 after May 1. Register here.
NAMIC National Annual Awards Breakfast
8:30-10 a.m., June 12 — Grand Hyatt Washington, Washington, D.C.
Registration is now open! Go here to purchase tables and tickets online. Individual tickets $275 each, $4,500 for tables of 10. RSVP by May 31.
27th Annual NAMIC Conference
SAVE THE DATE! Oct. 8-9 — New York Marriott Marquis, New York
B&C's 'Keynotes & Cocktails: Women Of New York'
Broadcasting & Cable will hold its third annual "Keynotes & Cocktails: Women Of New York" event May 2 at the Grand Hyatt New York. Join this candid, off-the-record conversation with the women of TV, media and entertainment who've made it — and, yes, men are welcome. Cocktails are included. For tickets and more info on panelists and speakers, go to bcwomenofny.com.
The On Demand Summit
May 8 — Convene, 730 Third Avenue at East 45th Street in New York City
This annual, all-day conference, presented by Broadcasting & Cable and Multichannel News, will strive to redefine "on-demand television," especially as it relates to content and revenue.
The on-demand business has changed significantly with new options for viewers to access content and deliver a better customer experience. As a result, viewers now prefer to watch more programs on demand. The 2013 On Demand Summit will address how programmers, content providers and advertisers are each redefining their particular role in the on-demand business to capitalize on the ever-increasing viewer demand for more content.
For more information about this event and to view additional confirmed participants, please visit ondemandsummit.com or contact Jennifer Ware at 917-281-4718.
Tr3s to speak more Spanish
When Fernando Gastón joined Viacom-owned Tr3s as general manager in September, one of his first tasks was to better understand the TV viewing habits of the network's audience, as well as the type of programming they demand.
OWN's Saturday lineup draws 3.7 million, ranks 1st among black women
Electronic Urban Report
It looks like Oprah Winfrey has struck gold with black female viewers, and is happily feeding the demographic with shows that are helping to right the ship. The network announced its primetime Saturday lineup featuring "Iyanla: Fix My Life," "Raising Whitley" and "Life With La Toya" ranked No. 1 for African-American women in all of television for a second consecutive week.
Bounty hunter reality show tracks down viewers for Latino channel
Los Angeles Times
The star of this reality show is a Mexican immigrant who carries pink handcuffs. The bounty hunter show "Fugitivos de la Ley: Los Angeles" boasts a cast that includes two real-life federal agents and a fireplug of a man, a former U.S. Marine from Riverside. There's also a 29-year-old firefighter who grew up in Pacoima and is nicknamed "Bombero" — Spanish for fireman — and a German shepherd named Cooper.
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Report: 'The New American Consumer: Trends in Hispanic Consumer Demographics'
The influence of the growing Hispanic population on American culture can be felt everywhere from the food we eat to the music we enjoy to even the ways we celebrate. Future generations will be even more influenced by Hispanic culture.
How to engage African-American consumers using social media
Business 2 Community
According to Huffington Post blogger, Biana Bosker, 50 percent of African-Americans use Twitter as compared to white Americans. And with the purchasing power of African-Americans reaching more than $1.1 trillion in 2015, it is only understandable that companies like Atlas, Honda, State Farm and Ford along with many others have launched marketing strategies particularly targeted at African-Americans.
NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.
NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.
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PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com
Colby Horton, Vice President of Publishing, 469.420.2601
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