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Broadway sees gains for black audiences, actors
The Associated Press
Black singers and actors are being featured all over Broadway stages, some in roles written for African-Americans, such as Terence Archie who plays a fearsome Apollo Creed in "Rocky," Joshua Henry as a black soldier in the musical "Violet," and Brandon J. Dirden as the Rev. Martin Luther King Jr. in the historical play "All the Way." "Not only is colorblind casting happening but you've got African-American pieces happening as well," said McDonald, who has managed to catch "After Midnight" twice despite starring in "Lady Day at Emerson's Bar & Grill."
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LATEST DIVERSITY NEWS


There won't be diversity on TV until 'we meld into one melting pot of a race'
The Huffington Post
Debbie Allen remembers the segregated water fountains of the 1960s. Growing up in Texas, life was so difficult, she and her family crossed the border into Mexico, so they could live without the binds of American racism. Things come a long way since then, of course, but Allen knows that the tired old question of diversity won't get an answer, until we all become one big old melting pot of a race.
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Hispanic nativity shift
Pew Research Center
After four decades of rapid growth, the number of Latino immigrants in the U.S. reached a record 18.8 million in 2010, but has since stalled, according to a Pew Research Center analysis of U.S. Census Bureau data. Since 2000, the U.S.-born Latino population continued to grow at a faster rate than the immigrant population. As a result, the foreign-born share of Latinos is now in decline.
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The African app company that trumped Apple to launch first black emoticons
CNN Tech
As in most aspects of life, timing in business is essential. About one month ago, following complaints by celebrities like Miley Cyrus and Tahj Mowry over a lack a racial diversity in Apple's emojis, a company executive told MTV that the tech giant was working to update its set of characters. The news quickly had Twitter buzzing as people joined the #EmojiEthnicityUpdate discussions — but that wasn't the end of the story.
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Addressing the lack of diversity on stage
By Lauren Swan
Ballet has been considered an art form since the 1500s, when it was performed in Italy in the royal court. Since then, it has evolved into several different types of dance: ballet, contemporary and modern. Contemporary and modern dance are forms that continuously push the boundaries of dance, but classical ballet has remained relatively unchanged. Thanks to choreographers like George Balanchine, there are many more ballets now than ever before, and the options for ballets are wide. However, while the numbers of ballets has changed, diversity hasn't — at least not nearly as much as we would expect.
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NAMIC EVENTS

Date Event Details
May 12 NAMIC-New York Power Players: Market, Manage and Broadcast Sports Entertainment Details
May 14 NAMIC-Atlanta Membership Mixer Details
May 14 NAMIC-Carolinas Lunch ‘n Learn Greensboro Details
May 21 NAMIC-Carolinas Lunch ‘n Learn Morrisville Details
May 28 NAMIC-Chicago Membership Mixer Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


New TV show challenges Asian-American stereotypes the media has pushed for years
PolicyMic
Approximately 19 million people in the U.S. identify as Asian-American, according to 2012 census data — that's 6 percent of the entire population. Yet the overarching stereotypes of Asian-Americans as overbearing parents, STEM whiz kids or submissive lovers have persisted in pop culture. But that may be changing, in part due to a new television show that aims to help Asian-Americans tell their stories and pokes fun at the absurd clichés they have to deal with on a daily basis.
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Kimberly-Clark's new Hispanic program aims at general market
AdvertisingAge
When is a new Hispanic marketing program not really a Hispanic marketing program? When it's intended for the general market, but with a distinctly Latina orientation on the theory that programs for the general market should start with the fastest-growing population segment. That's the strategy behind Celebrate Family Unity, which Kimberly-Clark Corp. sees as its most important effort for the Hispanic community ever, while also appealing to the general market.
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MULTICULTURAL MARKETING


Essence kicks off upcoming 20th music festival with multi-city tour with partner Walmart
Target Market News
The 20th anniversary of the Essence Festival is getting underway with a series of multi-city events that started recently. "The Road to ESSENCE Festival," in partnership with Walmart, kicked off April 26, offering a free day of live music, empowering conversations led by ESSENCE editors and special guests and cool give-aways. Partnering with ESSENCE for the four-city tour, Walmart shoppers will be rewarded with a first-hand experience of the festivities leading up to this year's milestone Festival.
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Avion: An accelerator for Latinas takes flight
Forbes
Avion recognizes that Latina entrepreneurs represent not just a demographic that needs help, but one that can actually create new market opportunities that only they themselves can imagine. “Many Latinas are already innovators,” said Francesca Escolo-Zavala, CEO of Innovation Labs, which is partnering with Avion on a startup tour in the U.S. to meet with Latina entrepreneurs in six cities. “They are leading their homes with very innovative recipes – but they have never though of that as potential for a patent that can be sold to a major brand. "
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Brands: Why your focus needs to become multi-cultural
BizReport
Multi-cultural campaigns and multi-cultural ad targeting is nothing new to marketers, but as the world becomes more connected through mobile and online devices, it is becoming more important for brands to handle multi-cultural campaigns better. A successful multicultural marketing campaign has many more components than skeptics realize, grounded in data and insight. It involves robust-segmentation to determine key consumers, but also ensures that the campaign reaches far beyond the marketing department and aligns with other aspects of the business.
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Multi-cultural marketing: Powerful insights and examples
iMedia Connection
Every year in our business, multi-cultural marketing as a discipline continues to take shape and mature. But there seems to be a somewhat disjointed view of what "multi-cultural marketing" is. Seeming almost formless, as a defined practice, multi-cultural has felt elusive as marketers strive to excel in this area. And that lack of singular definition creates dissonance, certainly when watching the market on who's doing what well and trying to get a beat on quality work.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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