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ABC unveils 2014-15 schedule that stresses diversity
New York Daily News
The American Broadcasting Company's prime-time mission for 2014-2015, says its entertainment chief, is to reflect America. So ABC's lineup for next season will include shows with black, Latina and Asian leads, Entertainment Group President Paul Lee said May 12. "We wanted to reflect the changing face of America," he said. "We think it's time. This is the right thing to do." ABC's starting fall lineup will be unusually stable from this past season, with just three new sitcoms and three new dramas — but two of the shows will have black leads.
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LATEST DIVERSITY NEWS


Call for entries announced for the 2014 NAMIC Excellence In Multicultural Marketing Awards
PRNewswire
NAMIC (National Association for Multi-ethnicity in Communications) has initiated its call for entries for the next installment of the Excellence in Multicultural Marketing Awards. Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American, Asian, Hispanic and LGBT market segments.
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America lacks multicultural literature
The Huffington Post
The absurdly low percentage of multicultural literature published by the major publishing industry is a topic which has been addressed before, and more recently in an Op-Ed in the New York Times by Christopher Myers. But given the current state of the American literary landscape, let's look more deeply into the state of multicultural literature itself. A recent article in the Christian Science Monitor noted that only about three percent of children's books published in the U. S. in 2013 featured African-American characters, despite the fact that African-Americans are approximately 13 percent of the American population.
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New NPR chief has blueprint for diversity
The Root
Jarl Mohn, a veteran media executive and investor chosen by NPR to become its next president and CEO, said May 9, that he will model diversity efforts at the network on those at Southern California Public Radio, where he is board chairman. Mohn said its station, KPCC, "probably has done a better job than anybody in the country."
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The meaning of Captain America: Time for more diversity in comics
Movie Pilot
Superheroes were created with a purpose of integration and empowerment, and for that reason, they have stayed relevant and have survived to this day — even if sometimes we overlook the underlying political and social lectures in favor of fun and wishful thinking. But ever since the day Jerry Siegel and Joe Shuster — both of Jewish heritage — turned an "illegal alien" from Krypton into a symbol of hope for the hard working people of America in 1938, and more, superheroes have always carried deeper meanings and their constructions never have been exempt of political ideologies.
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NAMIC EVENTS

Date Event Details
May 21 NAMIC-Carolinas Lunch n Learn Morrisville Details
May 22 On Demand Summit Details
May 28 NAMIC-Carolinas Lunch n Learn Greensboro Details
May 28 NAMIC-Chicago Membership Mixer Details
June 10 NAMIC-SoCal Career Development: Know Your Buzz Details
June 24 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


Did Jon Stewart just solve the Late Night diversity problem?
Mediaite
When David Letterman announced his retirement a little over a month ago, he kicked off a chain reaction that resulted in a seemingly unprecedented number of late night television time slots ripe for the taking. Inevitably, the big question that media critics everywhere began asking was: Isn’t it time for some non-white guys in late night? Last night, Comedy Central attempted to answer that question by announcing Stephen Colbert’s replacement at 11:30 p.m. following The Daily Show. Starting in January 2015, that show’s Senior Black Correspondent Larry Wilmore will host The Minority Report, “a comedic look at news, current events and pop culture from unique perspectives not typically on display in late night television,” according to the network’s press release.
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Olympusat announces a suite of Spanish-language high definition networks
PRewswire via The Business Journals
Olympusat, Inc., the leader in the development and distribution of independent Spanish-language TV networks, announced the expansion of their HD suite, with networks that range across all genres, demos and countries of origin. The new expanded suite will offer a vast collection of over 35 HD networks, making Olympusat the leading distributor of Spanish-language HD television entertainment.
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'The Amazing Spider-Man' films should diversify the hero like the comics do
Hollywood.com
With the release of The Amazing Spider-Man 2 there has been some talk concerning what will happen to Peter Parker once Andrew Garfield’s three-film contract is up with Sony. Will the studio re-cast Peter? Will Peter hand the reins off to another Spider-Man that has been featured in the comics? And, if so, will that Spider-Man be Miles Morales? Miles Morales donned the Spidey getup in Marvel’s Ultimate Comics: Spider-Man series that ran from 2011 to 2013; he also happened to be the first half-black, half-Hispanic Spider-Man.
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You'll be seeing more Asian-Americans on network TV this fall
OPB News
Diversity is becoming an increasingly important strategy for networks to latch on to. Shows like Marvel: Agent of S.H.I.E.L.D. pave the way for how series can be more innovative in seeking diverse cast members and a diverse audience, says Shilpa Dave, a professor of media studies and an assistant dean at the University of Virginia. Which means we’re right on schedule. And if the network upfronts are any indication, we’ll be seeing a lot more Asian-American actors in lead roles and directors on the small screen.
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MULTICULTURAL MARKETING


Fox's Hispanic commitment comes from the top
Multichannel News
Until April 28, Rupert Murdoch had never set foot in Miami. It took his commitment to Latino television consumers and the annual Association of Hispanic Advertising Agencies conference, focused on Hispanic marketing and advertising, to get the 21st Century Fox chairman and CEO to make his first trip there.“Miami is a glorious, vibrant city — a city that certainly awakes your senses and a city that is the symbol of the new America,” said Murdoch.
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Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign
Targe Market News
The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign. The campaign features the Epic Records just released song "Love Never Felt So Good" by Michael Jackson, and will star USA Basketball National Team point guard Kyrie Irving.
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Targeted marketing yields lessons for broader appeals
Automotive News
As the face of America’s population has changed, so too has the business of multicultural marketing and advertising. At GlobalHue, a pioneering multicultural ad agency that got its start in the Detroit area creating promotions aimed at African-American consumers, executives increasingly see an opening to take on projects with a broader reach, using insights gained through their more targeted pitches. While the term “multicultural” traditionally was used in a race-based sense, they say, it has evolved to include diverse lifestyles and demographic categories covering millennials, the LGBT community, women and the military.
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Hip-Hop businessmen on the rise in US
NDTV News
At Howard University's graduation ceremony, students got advice from a guest speaker unlike most given that honor: Sean Combs, or "P. Diddy", a leading symbol of hip-hop artists turned businessmen. Facing a sea of young people wearing blue gowns, the magnate of rap spoke of the secret of his success.
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Lance Rios of Being Latino, DigiBunch and Hispanicize shares the secrets of marketing to Latinos
Latin Post
"Monolithic community" is not a phrase that describes the wide-spanning and vibrant Latino community. Lance Rios, the president and founder of DigiBunch, company partner at Hispanicize and president and founder of Being Latino, recognizes that there isn't one product that appeals to all Latinos, all of the time. Rios, whose past work includes ad sales and extensive work in Hispanic marketing, spoke with Latin Post about marketing to the Latino American community and the importance of understanding Latinos before advertising to them.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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