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Study: 73 percent of black women use mobile for beauty product purchase decisions
Target Market News
A new study shows that African American women actively use their mobile phones to research new beauty products, find deals and share their experiences. The study, from Social Lens Research in partnership with MocoSpace and Identity, found that 73 percent of African American Women versus 64 percent of the total population surveyed use mobile to research products, find deals and compare prices.
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LATEST DIVERSITY NEWS


Sony Pictures Television announces Diverse Directors Program
Variety
Sony Pictures Television has announced its Diverse Directors Program, a Los Angeles-based initiative targeted at providing opportunities for highly qualified candidates to shadow established TV helmers on episodes of 30-minute and hourlong scripted series. "This program continues our commitment to diversity at SPT," SPT prexy Steve Mosko said in a statement. "The Diverse Directors Program will provide access and training to promising future directors and at the same time provide us with new, emerging talent behind the camera with various points of view."
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More Hispanics declaring themselves white
The New York Times
Hispanics are often described as driving up the nonwhite share of the population. But a new study of census forms finds that more Hispanics are identifying as white. An estimated net 1.2 million Americans of the 35 million Americans identified in 2000 as of “Hispanic, Latino or Spanish origin,” as the census form puts it, changed their race from “some other race” to “white” between the 2000 and 2010 censuses, according to research presented at an annual meeting of the Population Association of America and reported by Pew Research.
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TV networks double down on diversity this fall
NPR
FOX had several shows where people of color were co-leads. They had a comedy called "Brooklyn Nine-Nine" with Andy Samberg and with Andre Braugher as co-leads, and that was picked up pretty early. And then they also had a show called "Sleepy Hollow," where they had a male-female lead. And the male was white, and the female was African-American. That show was picked up for a second season really early in its run.
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NAMIC EVENTS

Date Event Details
May 28 NAMIC-Carolinas Lunch n Learn Greensboro Details
May 28 NAMIC-Chicago Membership Mixer Details
June 10 NAMIC-SoCal Career Development: Know Your Buzz Details
June 24 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


NPR ending a program with focus on diversity
The New York Times
NPR will end production of its midday program "Tell Me More" on Aug. 1, and eliminate 28 jobs across the newsroom in an effort to close a $6 million deficit, the public broadcaster said on May 20. The seven-year-old program, which is hosted by Michel Martin, was meant to attract African-Americans and other listeners of color.
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'TEN' is about unity in diversity
Indian Express
This is his first movie, but director Anis is confident, despite the delays in the release of Thirumanam Ennum Nikkah (TEN). Starring Jai and Nazriya, the film with its engaging title, has already been drawing attention. "The diversity of both cultures is very appealing and it’s wonderful to see the various rituals and festivals associated with both religions. My film is about the unity in our diversity. It shows how adaptation, adjustment and a better understanding of each other’s lifestyle and culture can lead to happier personal lives," says Anis.
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How the 'Scandal' effect has changed television
BuzzFeed
Whether it’s because of shifting viewing patterns, desperation to attract larger audiences or a dawning moral imperative, American network television is finally beginning to look like America. The five broadcast networks unveiled their new shows for the upcoming 2014–15 season recently in New York City to advertisers and the press. And for the first time ever, shows led by actors of colors or with mixed casts rose above feeling like token nods to diversity — that vast and sometimes nebulous term.
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Martial-arts movie Skye & Chang breaks ground for diversity
Ottawa Citizen
It’s taken a while, but Sera-Lys McArthur is finally where the action is. Literally. The Saskatchewan-born actress stars in the martial-arts sci-fi program Skye & Chang, an innovative and award-winning TV movie that could become a full-blown series down the line. With two butt-kicking females — one aboriginal, one Chinese — in the lead roles, Skye & Chang doesn’t look or feel like anything else on TV.
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MULTICULTURAL MARKETING


2014 post Hispanic upfront television guide
HispanicAd
Hispanic upfront television guide is the fastest growing Spanish language portfolio in the U.S. It contains articles on sports, marketing information and demographics.
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Ebuzzing video advertising expands in Latin America; 'Unprecedented Demand' launches Mexico office, US technology
Latin Post
A video advertisement agency that reaches its audience with social media has expanded their footprint in Latin America with a new office in Mexico. For Ebuzzing, "unprecedented demand" led the video advertisement distributor to strengthen its presence in the region. The U.S. also felt Ebuzzing's presence as the company launched its Hispanic network. The U.S. launch will target IPs and grant Ebuzzing access to 20.8 million Hispanics.
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Univision taps T-Mobile to create Hispanic wireless service
CNET
Spanish-language entertainment giant Univision is getting into the wireless business — courtesy of T-Mobile. Univision and T-Mobile recently announced Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Univision is hoping to extend its entertainment brand into the mobile world, while the move could potentially net T-Mobile a larger share of the market for Hispanic consumers even as the competition for new customers heats up.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496  
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