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Why Hollywood, cable companies are not satisfying Hispanics
The Wrap
Hispanics have embraced mobile technology faster than any other ethnic group in the United States, giving both Hollywood and cable companies another reason to reconsider their business approach to the country's fastest growing minority. According to a new report by PricewaterhouseCoopers, Hispanics are streaming and downloading video using their mobile devices at a higher rate than any other ethnic group. Some cable and satellite providers have begun offering products targeted specifically at Hispanics, but Matthew Lieberman, entertainment, media and communications marketing leader at PwC, told TheWrap that they have a long way to go.
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LATEST DIVERSITY NEWS


Maya Angelou, poet, storyteller of black America, dies at 86
Bloomberg
Maya Angelou, the poet and professor whose bestselling memoirs of growing up black and female made her a beloved American storyteller, with a melodious voice and seemingly boundless optimism in the face of hardship, has died. She was 86.
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Authors, booksellers: National BookExpo lacks diversity
The Associated Press via NBC News
Diversity in publishing has been in the news recently. A study from a University of Wisconsin-based commission reported that just a tiny percentage of children's books last year featured non-white characters, and a recent essay in the New Yorker by Pulitzer Prize winning fiction writer Junot Diaz attacked the "unbearable too-whiteness" of creative writing classes.
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As the New York Times' first black executive editor, Dean Baquet is in a distinct minority
Pew Research
Just as the May 14 dismissal of New York Times executive editor Jill Abramson sparked a debate about gender roles in journalism, the ascension of Dean Baquet — the first African-American to run the paper's newsroom — has renewed the focus on minority hiring in the news industry.
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Jesse Jackson presses Facebook on tech's diversity problem
NBC News
The Rev. Jesse Jackson has been pushing tech giants to release data about the diversity of their workforces, and recently was Facebook's turn. Jackson appeared at Facebook's annual shareholder meeting in Redwood City, California, and he was the first to receive the microphone during a question-and-answer session.
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Study: 73 percent of black women use mobile for beauty product purchase decisions
Target Market News
A new study shows that African-American women actively use their mobile phones to research new beauty products, find deals and share their experiences. The study, from Social Lens Research in partnership with MocoSpace and Identity, found that 73 percent of African-American women versus 64 percent of the total population surveyed use mobile to research products, find deals and compare prices.
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UPCOMING EVENTS

Date Event Details
May 28 NAMIC-Chicago Membership Mixer Details
June 10 NAMIC-SoCal Career Development: Know Your Buzz Details
June 11 Multiplatform TV Summit Details
June 24 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


Are we ready for an African-American Bachelorette?
SheKnows
No black contestant has ever made it to the final four on The Bachelor or The Bachelorette, something Misee Harris hopes to change by stepping into the spotlight.
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Underwater Dreams on Telemundo and mun2
HispanicAd
Telemundo, mun2, MSNBC and AMC Theaters will feature Underwater Dreams, a new documentary film by award-winning filmmaker Mary Mazzio and narrated by actor Michael Peña. The film chronicles the compelling and inspirational story of four teenage boys, the sons of Mexican immigrants, who entered a sophisticated underwater robotics competition, going up against the likes of engineering powerhouse MIT.
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MULTICULTURAL MARKETING


Hispanics prove active second-screeners
Marketing Charts
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities, according to a report from PricewaterhouseCoopers. Those activities include second-screening, with 58 percent of Hispanics surveyed claiming to always or usually use a mobile device while watching TV, compared to 53 percent of non-Hispanics. That tilt was generally consistent across age groups, but was most pronounced for 25-34-year-olds (72 percent of Hispanics versus 62 percent of non-Hispanics) as well as males (59 percent and 47 percent, respectively).
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New report on language diversity and English proficiency among AAPI communities
Center for American Progress
The Center for American Progress, in conjunction with AAPI Data, a project at the University of California, Riverside, released a report on language diversity and English proficiency among Asian Americans and Pacific Islanders, or AAPI. This release is part of the report series "State of Asian Americans and Pacific Islanders," which includes additional fact sheets on public opinion, demographics, education and immigration.
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Latinos stay top of mind for World Cup marketers
BrandChannel
With the World Cup kicking off in Brazil in a little more than two weeks, the world's marketers are ramping up their efforts on social media, mobile and to the Latino community to better reach diehard — and fair-weather — soccer fans. According to MediaPost, U.S. cities with high Hispanic populations are topping Google's World Cup search list. Populations in Portland, Ore., Miami, New York and Los Angeles are among the nearly 50 percent of American Hispanics that are anxiously awaiting the start of the tournament.
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Honda, Toyota, BMW tops for diversity market
Media Post
The evolution of the U.S. demographic profile kind of looks like what has happened to the U.S. auto market over the past 14 years, but in slow motion: whites are — like the former Big Three — shrinking in share while the imports are gaining. Pew Research estimates that by 2050 or so, those of European provenance will be 47 percent of the population, versus 67 percent now. Hispanics will be about 30 percent of the population, African-Americans 13 percent and Asians about 9 percent.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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