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LATEST DIVERSITY NEWS

Glenn Britt, cable chief who saw broadband's future, dies at 65
The New York Times
Glenn A. Britt, the longtime chief executive of Time Warner Cable, whose career encompassed the shift from televisions with rabbit ears to streaming video, died at his home in Manhattan. He was 65. The cause was melanoma, the company said. When Britt retired as chairman and chief executive in December, Time Warner Cable had 15 million individual or business subscribers to its video, phone or broadband services, including 11.4 million video subscribers.
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Why are there so few mainstream Asian-American rappers?
Color Lines
Why are there so few mainstream Asian American rappers? Director Salima Koroma and producer Jaeki Cho are trying to find out in their new indy documentary "Bad Rap."
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TV stations deal increases black ownership and opportunities for content producers
Target Market News
Nexstar Broadcasting Group announced that it had a definitive agreement with Pluria Marshall Jr. and Marshall Broadcasting Group, a black-owned media company, for the sale of three network affiliated TV stations in three markets for $58.5 million. The financing for MBG's purchase will be guaranteed by Nexstar.
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5 reasons why diversity is crucial for success
By Scott Steinberg
As you may have noticed, most working professionals tend to surround themselves with like-minded individuals who have similar backgrounds, experiences and education. But while it's important that everyone on a team buy into the same overarching vision and share similar goals, there are some compelling reasons why it's crucial to work with others who possess different perspectives, skills and thoughts on how to achieve desired outcomes — even if their opinions may run counter to ours.
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One man's search for his personal narrative and 'Asian self'
NPR
Pulitzer Prize-winning journalist Alex Tizon immigrated from the Philippines as a young boy when his parents — like so many before them — moved his family to the U.S. in search of a better life. But, at some point Tizon realized that much of what he saw and heard around him told him that what he was — an Asian man — was shameful, weak and at the bottom of the manhood hierarchy. After many years of thinking about his own story and writing those of others, Tizon tells NPR's Michel Martin that he found a new narrative and in his new memoir, Big Little Man: In Search of My Asian Self, he tells that story.
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How libraries can survive in the digital age
Think Progress
Books as we know them are clearly in a state of flux. One in 5 Americans now read on e-readers or tablet computers, and most things that can be found in a book are little more than a click or touch away online. That trend has been the catalyst behind chain and independent bookstores closing at record pace. To avoid a similar fate, libraries across the country are trying to reinvent themselves and prove the digital revolution doesn't mean the end of a book-lovers' era.
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UPCOMING EVENTS

Date Event Details
June 16 NAMIC-Atlanta: Only One in the Room with JD Myers II Details
June 19 NAMIC-Mid-Atlantic Webinar Series: 7 Interview 101 Tactics Details
June 24 Next TV Summit Details
June 25 NAMIC-Minnesota Annual River Cruise Details
Sept. 16-17 28th Annual NAMIC Conference Details


PROGRAMMING


Focusing on a mystery, and their own dramas
The New York Times
"Murder in the First," a new TNT series, might seem like a belated imitation of previous shows. But this 10-episode series is actually a direct descendant of "Murder One," a 1995 ABC show by Steven Bochco that was a beloved breakthrough, even though it lasted only two seasons. The differences from "Murder One" are distinctive, though, and quite revealing about how television has advanced — and regressed — over two decades. It's startling to see how very few African-American characters were on the 1995 show. The lead characters on "Murder in the First" are of all races and ethnicities; more women are in top positions.
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OWN announces cast for new drama series 'If Loving You is Wrong' from Tyler Perry
TV By the Numbers
Oprah Winfrey Network has announced the principal cast of the previously announced television drama "If Loving You is Wrong" (former working title: "Single Mom's Club") from prolific writer, director and producer Tyler Perry. The new series, premiering in September, follows the relationships of a group of husbands and wives that live and love on the same street. While the neighbors come from very different backgrounds, their lives are similar — raising children, dealing with exes, worrying about money and keeping romance in their relationships. But just below the surface — secrets, lies and deception threaten to destroy what they have built.
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Nexstar plans sale of 3 Fox affiliates for $58.5 million
Broadcasting & Cable
Nexstar Broadcasting Group has agreed to sell a trio of Fox affiliates to Marshall Broadcasting Group (MBG) for $58.5 million. MBG is a new minority broadcaster with which Nexstar will be closely aligned. Changing hands will be KMSS Shreveport, KPEJ Odessa-Midland and KLJB Quad Cities (Iowa). MBG intends to fund the acquisitions through borrowings which Nexstar will guarantee, and Nexstar will provide sales and other non-programming services to MBG.
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'Orange is the New Black's' new Asian character could be groundbreaking
The Bold Italic
Assuming you've watched Season 1 of "Orange is the New Black" like a normal human being and have seen the trailer for Season 2, it looks like there are a few additional inmates Piper will have to deal with this season. Although the trailer doesn't give away much about the character Brook Soso, IMDB credits Kimiko Glenn as being in 8 out of the 14 new episodes. This could be huge!
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New Lifetime series set in St. Louis lands a premiere date
St. Louis Post-Dispatch
The Lifetime show, a "docu-series" as opposed to a reality show, will be titled "BAPS" (not to be confused with the 1997 Halle Berry movie "B.A.P.S.") and it will debut July 23 on the cable channel. The show, according to theybf.com, is described as pulling back the curtain on an exclusive, privileged and affluent group of African-American friends in St. Louis who are self-proclaimed "BAPS," which are Black American Princesses and Princes.
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MULTICULTURAL MARKETING


GOOOOOOOOOOOOOOL! Volkswagen brings Golf GTI to Brazil
HispanicAd
Volkswagen of America, Inc., celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world's largest sporting event.
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Brands use music to speak globally in World Cup
The Associated Press via WZVN-TV
Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally. Because the FIFA World Cup, the international soccer tournament, is the most popular sports event on the planet, advertisers want to take advantage of the large viewing audience. But the World Cup poses problems for companies that are used to making a splash at big sporting events like the Super Bowl with a pricey 30-second spot.
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How marketers can better target the Hispanic demographic
iMedia Connection
In a case study at the iMedia Entertainment Summit in Beverly Hills, California, Jacqueline Hernandez, CMO, Hispanic enterprises and content at NBCUniversal, discussed how to target the rapidly growing Hispanic consumer market. Among all of the shifts occurring in the marketplace — technological, viewing habits, etc. — the most overlooked one, Hernandez argues, is the social shift happening with the Hispanic demographic.
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Pick up a better understanding of the mobile habits of Hispanic millennials
MDG
While marketers have long known that mobile goes well with the needs of on-the-go Millennials, it appears that mobile translates especially well to the habits of Hispanic Millennials in the United States. A recent report from Univision and the Interactive Advertising Bureau shows that there are 17 million Hispanic Millennials in the United States today and that they tend to over-index on mobile usage.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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