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LATEST DIVERSITY NEWS

FCC's media-ownership rules debated at House hearing
Los Angeles Times
The Federal Communications Commission was attacked by Republicans and Democrats during a congressional hearing on the regulatory agency's media-ownership rules. Among the issues debated were the FCC's long-standing rule prohibiting one company from owning a newspaper and television station in the same market; the role current regulations play in hindering traditional media's ability to compete against emerging digital platforms and the lack of diversity among broadcasters.
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In landmark decision, US Patent Office cancels trademark for Redskins football team
ThinkProgress
The United States Patent and Trademark Office has canceled six federal trademark registrations for the name of the Washington Redskins, ruling that the name is "disparaging to Native Americans" and thus cannot be trademarked under federal law that prohibits the protection of offensive or disparaging language.
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NAMIC names Eglon Simons president
Multichannel News
The National Association for Multi-ethnicity in Communications has named former Cablevision and CBS executive Eglon Simons as its new president. Simons, who will begin on June 23, effectively replaces former president and CEO Nicol Turner-Lee, who resigned the position in July 2013. He takes over from interim president, Alicin Williamson.
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Diginets building themselves a market
TVNewsCheck
The multicast networks that stations are using to populate their subchannels are estimated to generate between $250 million and $350 million a year in total ad revenues, growing 4 percent to 5 percent a year. "It's still early in the game," says Katz TV Media's Bill Carroll. "They’re in the 'build-out phase,' the news being they've extended the reach, and enhanced the profile, of broadcast stations. A few are already visible in ratings terms, and others are quickly becoming so." Here's a look at the diginet trends and our exclusive ranking of the top 25 by TV household coverage.
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Rihanna's 'Home' trailer is an amazing victory for diversity in children's media
Bustle
Whenever we talk about media and diversity, it's usually bad news or standing ovations being given for their baby steps in nonwhite cultural exploration. This is going to be the latter. When DreamWorks announced Home as their next project, we were beside ourselves with glee over the pure and simple fact that it was starring a young black girl. If the trailer for Home is any indication, we were right to get excited. Speaking as a black woman, the protagonist, Tip, seems like everything I could have hoped for and more.
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How to build a diverse workforce: lessons for Google and LinkedIn
The Guardian
After recent diversity reports from Google and LinkedIn, it's clear that ad hoc solutions aren't sufficient. Here's how Bank of America and Intel moved towards a comprehensive strategy.
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UPCOMING EVENTS

Date Event Details
June 24 Next TV Summit Details
June 25 NAMIC-Carolinas 2014 Lunch and Learn Series - Champion Through Change Details
June 25 NAMIC-Minnesota Annual River Cruise Details
Sept. 16-17 28th Annual NAMIC Conference Details


NAMIC JOB BANK

Position Company
CNN Senior Producer Turner Broadcasting Inc.
Sr. Director Strategic Marketing NBCUniversal
Staff Analyst Finance Crown Media Family Networks

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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC-Minnesota President, Todd Gatzke, was named Director of Operations, Independence/Olathe Market, Comcast. Congratulations, Todd!

Click here to let us know of how you're becoming a mover and shaker.


PROGRAMMING


New TV shows feature more diverse faces, will they survive?
NBC News
Twenty years after its first attempt to introduce an Asian-American family into living rooms across the country, ABC is ready to take another chance. The network announced in May that it has ordered the first season of Fresh Off the Boat, a comedy about a Taiwanese-American family that moves from Washington, D.C.'s Chinatown to the suburbs of Orlando, Florida.
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Report: Univision talking with CBS, Time Warner
Broadcasting & Cable
Univision Communications, which dominates the Spanish-language TV business, has discussed selling itself to media companies including CBS and Time Warner, the Wall Street Journal reported. Univision, which was bought in 2007 by a group led by Haim Saban, is seeking more than $20 billion for the company, according to the report. The company had been expected to take the company public next year as a way to cash its investor out.
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2 women, 1 empire: Owners of Powerhouse Productions discuss impact on televsion
Lee Bailey's EurWeb.com
There's a shortage of black ownership throughout the entertainment industry. It's still a challenge for people of color to gain equal footing with their white counterparts in film, television and production. Nevertheless, despite the odds, two African-American women are making their mark in Hollywood in a very big way.
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MULTICULTURAL MARKETING


Study: Multicultural TV audiences want to see more authentically relevant content
Target Market News
If America's growing ranks of multicultural audiences have a say, mainstream TV programming will become more culturally vibrant, suggests a new study released by Horowitz Associates. Findings from State of Cable & Digital Media: Multicultural Edition 2014 reveals that 71 percent of African Americans, 65 percent of Hispanics and 53 percent of Asians feel that staying connected to their culture is very important.
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The World Cup, a total market opportunity
MediaPost
The world has shifted its attention to the 2014 World Cup for a full four weeks. The soccer championship is an event that transcends sports and will reach a massive and diverse cross-section of society. In other words, it will reach the total market.
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US Hispanic millennials more receptive to mobile ads
eMarketer
U.S. Hispanic millennials number more than 21 million, making up about 21 percent of the total U.S. millennial population. When it comes to digital devices and media, they largely mirror their peers, but with some important differences, particularly in regard to digital shopping and buying, according to a new eMarketer report, "US Hispanic Millennials: Bridging Cultural and Technology Gaps."
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Nissan launches multiplatform Brazil games effort
HispanicAd.com
Nissan encourages consumers tuning in to the Brazil games to let their excitement out with the launch of a national ad campaign, "The Most Exciting Car Brand Celebrates the Most Exciting Sport."
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Heineken hooks Hispanics with Fox-focused UEFA campaign
Multichannel News
It's hardly a surprise that a beer brand would link up with a sports-focused pay TV network and one of its biggest properties to help build awareness and, ultimately, sales. In the U.S. Hispanic market, such activity is often a foregone conclusion for brand managers seeking to target Latino men. Therefore, it comes as a bit of a surprise that prior to 2014, Heineken did little to specifically target Hispanic TV viewers.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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