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LATEST DIVERSITY NEWS

Yahoo diversity figures show lack of blacks, Hispanics
Broadcasting & Cable
Yahoo has released information on the diversity of its workforce, and like Google it has a lot of room for improvement. Last month, Google revealed that only 2 percent of its workforce was Black, 3 percent Hispanic and women only 30 percent. Yahoo has followed suit by publishing its workforce diversity figures, and they are along the same lines. Women make up 37 percent of the overall workforce, with blacks representing 2 percent and Hispanics 4 percent.
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BBC announces raft of new measures on diversity
The Guardian
The BBC has announced new measures to improve the representation of the Black, Asian and minority ethnic community, including a new executive development scheme and a ringfenced commissioning fund. Other measures announced on Friday include more training internships for BAME graduate trainees, an assistant commissioner development program for people from diverse backgrounds and new on- and off-air diversity targets.
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NAMIC announces call for nominations for the 2014-2015 Class XIV Executive Leadership Development Program
PRNewswire
The National Association for Multi-ethnicity in Communications is now accepting nominations for its Executive Leadership Development Program, presented in partnership with the University of Virginia Darden School of Business. Targeting upper managers of color (directors with a minimum of two years at that level and above), the 2014-2015 Class XIV will be presented in four sessions, all of which will take place on the Darden Grounds in Charlottesville, Virginia. Spanning a seven-month timeframe, the sessions will occur in September and December of 2014, and February and April of 2015. The deadline for submitting nominations for ELDP Class XIV is July 25.
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Here lies progress: Asian actors fill the playbill
The New York Times
After decades of inching toward center stage, Asian-American theater actors are facing something that they’ve rarely enjoyed in New York: demand. An unusual bonanza of jobs is in the offing from new shows as well as two anticipated Broadway revivals, “The King and I” and “Miss Saigon.” More plays and musicals are also telling stories from Asian viewpoints, a long-held goal of Asian-American artists. And increasingly, Asians are landing roles that traditionally go to non-Asian actors.
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Spike Lee on 'Da Sweet Blood of Jesus' and Hollywood's diversity problem
Variety
Spike Lee’s latest horror film, "Da Sweet Blood of Jesus," is about a couple of bloodsuckers, but don’t call them vampires. "This is not a vampire story," Lee says from his production offices in Brooklyn. "Vampires can’t go out in the day in the Fort Green Projects. This is about people who are addicted to blood." Lee’s project, which he co-wrote and produced, is probably best known as the one he pitched on KickStarter last year. He says he learned about the crowd-funding site from his students at NYU, where he’s long taught film classes.
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Video: 'There would be no fashion without immigration'
Colorlines
Over at Fusion, Jorge Rivas paints a compelling portrait of how immigration has shaped American fashion. From Jewish designers like Donna Karen and Calvin Klein, whose parents worked as sewers and tailors in New York City’s garment industry, to new designers like Alexander Wang and Jason Wu, immigrants have long helped shape America’s visual culture.
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UPCOMING EVENTS

Date Event Details
Sept. 16-17 28th Annual NAMIC Conference Details


NAMIC JOB BANK

Position Company
CNN Senior Producer Turner Broadcasting Inc.
Sr. Director Strategic Marketing NBCUniversal
Staff Analyst Finance Crown Media Family Networks

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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC-Minnesota President, Todd Gatzke, was named Director of Operations, Independence/Olathe Market, Comcast. Congratulations, Todd!

Click here to let us know of how you're becoming a mover and shaker.


PROGRAMMING


The time is ripe for Latino programming
The Boston Globe
The Boston area’s Hispanic population has long suffered from an identity crisis of sorts, with most local television media failing to acknowledge its existence. Media attention and programming for the fast-growing local Spanish-speaking community may finally make strides, though, as the reality of the Hispanic market becomes too powerful to ignore. It seems like an unstoppable trend nationally, as advertisers catch on to the buying power of the country’s 53 million Latinos, valued at $1.2 trillion in spending annually.
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18.2 million watch USA v. Portugal; most-watched soccer match ever on US TV
MediaBistro
An average of 18.22 million viewers watched the U.S. tie Portugal (2-2) in World Cup action June 22. That's the most-watched soccer match ever on American TV and surpasses the previous high of 17,975,000 viewers for the 1999 Women's World Cup final (USA vs. China) on ABC. The match aired on ESPN.
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Univision owners trying to sell their stakes, but so far, nada
Los Angeles Times
Univision Communications' owners are looking for an exit. Los Angeles billionaire Haim Saban and his four private equity partners are trying to unload their stakes in the nation's biggest Spanish-language broadcaster. The media giant is seen as a jewel on Wall Street because of the growing importance of Latinos in the U.S. market. The broadcast giant has been knocking on the doors of deep-pocketed buyers, including CBS Corp. and Time Warner Inc. So far, Univision hasn't gotten the nibbles its owners have been looking for. The reason: Potential buyers are balking at a $20-billion price tag for a company weighed down by $9 billion in debt.
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Vice has many media giants salivating, but its terms will be rich
The New York Times
The digital disruption that is transforming the news and entertainment businesses has led to many odd alliances, but few seem more incongruous than one that would join Vice with a corporate media conglomerate. Though financing itself mostly by making videos in partnership with large corporations, Vice has assiduously cultivated an insurgent image, with its tattooed news correspondents, hand-held cameras and journalistic stunts like sending the former basketball player Dennis Rodman to North Korea.
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The woman behind the funniest shows on TV
Fast Company
Comedy Central's Michele Ganeless oversees TV's most hilarious lineup. But she's serious about challenges like Stephen Colbert's departure.
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MULTICULTURAL MARKETING


Report: Hispanic businesses profit with mobile technology
Hispanic Ad
A new report released, "Hispanic Business Growth and the Mobile Future" details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.
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Here's why brands are speaking Spanish in general market ads
Adweek
Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.
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The new science of marketing
Bloomberg
Creating a marketing plan used to be more art than science. We’d scrabble for a bit of information here and there, crunch some numbers, wet our finger to determine wind direction, and then go with our gut. No more. The avalanche of data — tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms such as Facebook — has transformed marketing. Sure, there’s still an element of art — intuition comes into play in the end — but science girds it better now, giving us new and often surprising consumer insights.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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