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US ad spending flat, cable and Hispanic TV up
CNBC
Total U.S. spending on ads was virtually flat in the first quarter of 2013, with a 0.1 percent year-on-year decline, while the outlook remains subdued, according to a study from Kantar Media. But one key area is missing: Internet display ads, like those Facebook and Yahoo shows.
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TW Cable breaks ground on $85 million Colorado data center expansion
Multichannel News
Time Warner Cable has kicked off an $85 million data center expansion in Centennial, Colo., that will pack in the equipment required to deliver digital video and IP-based services to the MSO's "core" residential and business products.
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Intel confident of obtaining shows for Internet TV service
Bloomberg Businessweek
Intel Corp. said it plans to begin selling a set-top box offering Internet-based television service this year and is confident it can obtain programming. Eric Free, a vice president and general manager of the Santa Clara, Calif.,-based chipmaker, outlined plans for the product and service at the TV of Tomorrow conference in San Francisco.
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Social media can have added influence on repeat viewers of a TV show
PR Newswire via The Wall Street Journal
Social media shows influence on regular viewers of television shows but has little impact on drawing new or infrequent viewers to a show, according to new findings by the Council for Research Excellence. The effect of social media on regular viewers — or, "repeaters" — of a television show is much higher relative to the impact on people who infrequently sample a show, according to the findings. Infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to 10 times as effective as social media in reaching these potential viewers.
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LATEST DIVERSITY NEWS


Oprah tops Forbes most powerful celebrity list
Reuters
After two years as a runner-up, Oprah Winfrey was named the most powerful celebrity by Forbes, heading the six women and four men who make up the top 10. It was the fifth time the former talk show host who runs her own TV network has headed the annual ranking of 100 celebrities.
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Study: Impact on minority/female broadcast ownership 'probably negligible'
Multichannel News
"It appears from this study that cross-media interests' impact on minority and women broadcast ownership is not sufficiently material to be a material justification for tightening or retaining the cross-ownership rules." That was the conclusion of the Minority Media and Telecommunications Council and BIA/Kelsey study submitted to acting FCC chairwoman Mignon Clyburn and the other FCC commissioners.
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TV audience for NBA Finals was more diverse than a decade ago
Los Angeles Times
As the NBA's popularity has increased around the world over the last decade, its TV viewership in the United States has become more diverse, according to Nielsen. Whereas the audience for the 2003 NBA finals was 63 percent white, only 52 percent of the viewers for this year's finals were white.
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NAMIC NEWS


Upcoming NAMIC events
NAMIC-Atlanta — The Battle For The Living Room: The TV Wars
5:30-7 p.m. June 27 — The Weather Channel
Many marquee and startup tech companies have designs on disrupting the TV space dominated by cable, but it has been a battle for the gurus at Microsoft, Google, Apple, Amazon, Sony and others.
Members, $25; student members, free. Nonmembers, $35; student nonmembers, $10. Register here

The 19th Annual NAMIC Vision Awards — A Celebration of Multicultural Contributions in the Media Industry
6-10 p.m. July 11 — Pacific Design Center, L.A.
Presented in collaboration with Broadcasting & Cable and Multichannel News. Additional honorees include Bill Duke, Hollywood Veteran Producer and Director & Vincent Cordero, EVP and GM, Fox Deportes. Space is limited!
Members, $75; nonmembers, $100. Register here

NAMIC-Southern California Speed Mentoring
5:30-8 p.m. July 18 — Sony Pictures Plaza Building, Culver City, Calif.
NAMIC-Southern California Chapter and Sony Pictures Entertainment invite you to attend an exclusive speed mentoring and networking event July 18.
Members, $50; nonmembers, $75. Register here.

27th Annual NAMIC Conference
Oct. 8-9 — New York Marriott Marquis, N.Y.
Early registration prices: $1,275 members; $1,550 nonmembers — until Aug. 1 when prices increase. Register here.

Call for sessions
Click here to give us your input and help plan the 27th Annual NAMIC Conference.

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PROGRAMMING


Will there be a 'Devious Maids' effect?
The Huffington Post
After weeks of an aggressive media campaign promoting Lifetime's new series "Devious Maids," followed by an almost equally aggressive backlash from cultural critics deriding the series' Latina stereotypes, the ratings for the first episode are in — and they are just okay.
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MULTICULTURAL MARKETING


Global advertising comes back
MediaPost News
According to a new Magna Global forecast, the global advertising market is expected to grow by +3.0 percent this year, to $486 billion, slowing down from 2012 (+3.9 percent), and then accelerate by +6.1 percent in 2014, to $515 billion. Compared to Magna's previous forecasts, this represents a small downgrade for 2013 and a small increase for 2014.
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Hispanic networks bring in auto dollars in a weak year for broadcast
Adweek
This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are declining in the general market, notably automotive.
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JOBS, MOVERS AND SHAKERS


Mover and Shaker: Barbara Furlow
NAMIC Member Barbara Furlow moved from Viacom to Cox Communications as Program Manager, College Relations in Atlanta, Ga.


Take advantage of NAMIC's job board in Diversity Digest
Don't miss out on new employment opportunities, visit the NAMIC Job Bank Today! To post jobs in Diversity Digest, contact Susan Waldman at diversitydigest@namic.com.

Have you just changed jobs or companies and want to share with us? Contact Susan Waldman at 212-594-5985 and get your promotion listed in The Digest!

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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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