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LATEST DIVERSITY NEWS

Asian-Americans growing faster than any other group in the US
NBC News
Since 2010, Asian-Americans have been the fastest-growing racial/ethnic group in the United States. New Census Bureau data confirms that trend continues, with the total Asian-American population in the U.S. at 19.4 million, reflecting a growth rate of 2.9 percent between 2012 and 2013. That's faster than Hispanics (2.1 percent), African-Americans (1.2 percent) and Native Hawaiians and Other Pacific Islanders (2.3 percent).
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New NPR chief, Jarl Mohn, vows to foster diversity
The New York Times
When Jarl Mohn takes the helm as NPR’s chief executive, he will call on lessons learned from public radio in Los Angeles to address what he says is one of NPR’s most pressing priorities: increasing its reach into communities of color. Mr. Mohn, who was named to the NPR post on May 9, was chosen in part because of the strong record of diversity at Southern California Public Radio, parent of the Los Angeles station KPCC, where until recently he was the board chairman.
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Twitter won't release their diversity numbers
UPI
Twitter is one of the few major tech companies who is still pushing back against requests to reveal its workplace diversity statistics, said it has no plans to release the numbers anytime soon.
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TV needs more Latinos in decision-making roles
Multichannel News
Latinos are one of the fastest-growing ethnic groups in the country and watch more television than most groups, yet they are vastly underrepresented on television shows, according to a new report from the Columbia University Center for the Study of Ethnicity and Race. Despite Latinos representing 17 percent of the overall population last year, no Latino actors had lead roles among the top 10 scripted network television shows and less than 10 percent of supporting roles, according the recently released “Latino Media Gap” report.
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The 'shifting' TV news landscape: Will it be good for diversity?
NPR
While changes happen periodically in a business that places a lot of physical and personal demands on people, it's also reviving the debate about the importance of diversity in television, especially television news because after Diane Sawyer's departure, all the broadcast network nightly news programs will be led, once again, by white males.
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BET CEO Debra Lee talks classic BET Awards moments, Chris Brown and more
Billboard
Three decades is a mighty long timeto be in any industry, which makes Debra L. Lee, 58, chairman/CEO of BET Networks, even more of a wonder to behold, having survived and thrived while building the leading cable TV network targeting African-Americans. During Lee’s tenure, she has seen the channel transform from a quiet corner for niche programming to a cultural pillar and powerhouse brand within the Viacom family.
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UPCOMING EVENTS

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Aug. 5 NAMIC-Atlanta Mae Douglas Leadership Award Dinner Details
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NAMIC JOB BANK

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CNN Senior Producer Turner Broadcasting Inc.
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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC-Minnesota President, Todd Gatzke, was named Director of Operations, Independence/Olathe Market, Comcast. Congratulations, Todd!

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PROGRAMMING


BET Awards sets record with total viewing audience and traffic on social media
Target Market News
The live premiere of the "BET Awards" 2014 on Sunday, June 29, is cable's No. 1 award show this season, drawing 7.9 million viewers and dominating Twitter with 11 million tweets. Up 1 million tweets from last year, this year's show is the most tweeted about "BET Awards" ever; outperforming the "Billboard Music Awards," "Golden Globes," "People's Choice Awards," "Game 5 of the NBA Finals" and the "World Cup USA vs. Portugal."
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Reality shows still dominating the summer program rankings
Variety
There are a record number of scripted programs on television this summer, but young adults by and large are choosing their reality show favorites instead. In a week that saw the return of “Big Brother," nine of the week’s top 10 original series telecasts in adults 18-49 were reality shows, with only HBO’s “True Blood” sneaking in. Cracking the top 20, though, were Fox’s “24: Live Another Day,” Disney Channel’s “Girl Meets World” and VH1′s “Hit the Floor.”
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ESPN draws 10.8 million for USA-Germany World Cup match
Broadcasting & Cable
Despite airing during most Americans’ work day, Thursday's afternoon World Cup match between Team USA and Germany drew ESPN’s second-largest audience for a men’s soccer game with 10.8 million, according to Nielsen.
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Telemundo, Sony strike TV production deal
MediaPost
Media companies targeting Hispanics are moving to expand their content offerings with new production deals and distribution agreements. In the latest such partnership, Telemundo has tapped Sony Pictures Television to produce three new prime-time series over the next three years, which will then be distributed by Telemundo here in the U.S., as well as worldwide by Telemundo Internacional.
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MULTICULTURAL MARKETING


Multicultural marketing requires a whole-market approach
Adweek
The much touted diversity in advertising — the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today — is at best malarkey and at worst a veiled attempt to feign a level of sophistication about reaching and connecting with a diverse consumer base.
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Using social media to grow your email list
By Mayur Kisani
Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. Social media can be a great supplementary tool — to engage prospects and customers, build relationships with them and also generate leads. The more leads you have, the more sales you can possibly make. It is a simple and direct relationship. Here's how you can use social media to grow your email list.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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