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LATEST DIVERSITY NEWS

Latino diversity and visibility still lacking in both English- and Spanish-language media
Latin Post
Sofia Vergara, Selena Gomez, Jennifer Lopez, Shakira, Pitbull and Demi Lovato are some of the most recognized names (and brands) in Hollywood, each earning accolades and praise for their contributions to their respective fields. However, their individual visibility does not indicate that Latinos are visible on the greater landscape of mainstream media, nor does it mean that Latinos of African descent are considered during English- or Spanish-language productions.
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Asian-American leadership programs tackle the 'bamboo ceiling'
NPR
In the last few pages of a recent issue of The Economist, we spotted an advertisement for a leadership program specifically for Asian-American executives. The program charges $11,000 in tuition for a five-day session at Stanford Graduate School of Business. The purpose, says co-founder Buck Gee, is to provide companies with an "immediate solution" to tackle the lack of Asian-Americans in leadership roles.
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Diversity data shows need to focus on women of color
The Huffington Post
The floodgates holding back the tech industry's dismal diversity data are now wide open. First Google, then LinkedIn and Yahoo, and now Facebook have soaked Silicon Valley watchers with what many of us already assumed: the tech community is mostly white and male. The statistics about racial and gender diversity in the technology field are disheartening and signal the need for efforts to increase the presence of women and African-American, Latino and Native American professionals in computing and technology fields.
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Actress Ming-Na Wen: 'I wanted to be anybody else but Asian'
NBC News
It’s been over 20 years since actress Ming-Na Wen landed her breakout role as June Woo in "The Joy Luck Club," portraying Chinese-American daughter who struggled with the weight of her mother’s expectations. Wen is currently starring in the hit show "Agents of S.H.I.E.L.D" where she plays the weapons expert and pilot Melinda May. In a recent interview with China Central Television, the actress reflected on her own struggle to reconcile her Asian-American identity in the U.S.
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UPCOMING EVENTS

Date Event Details
July 15 NAMIC-New York Summer Subway Series Mixer Details
July 22 NAMIC-New York Executive Leadership Breakfast Series Details
Aug. 5 NAMIC-Atlanta Mae Douglas Leadership Award Dinner Details
Sept. 16-17 28th Annual NAMIC Conference Details


NAMIC JOB BANK

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CNN Senior Producer Turner Broadcasting Inc.
Sr. Director Strategic Marketing NBCUniversal
Staff Analyst Finance Crown Media Family Networks

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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC-Minnesota President, Todd Gatzke, was named Director of Operations, Independence/Olathe Market, Comcast. Congratulations, Todd!

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PROGRAMMING


Nielsen: Blacks more likely than whites to watch video on demand
Target Market News
African-Americans are more likely than any other ethnic group to watch video content live, according to a recent study by Nielsen. This finding means that African-Americans are more likely to see advertisers' messages because they are not using time-shifted viewing as frequently as other ethnic groups.
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Univision puts World Cup live-streaming behind pay-TV wall for final rounds
Variety
Univision Communications let anyone in the U.S. watch its broadcasts of the opening rounds of the 2014 FIFA World Cup live online and via mobile devices — and scored record digital usage. The media company said the USA-Belgium match delivered a record 1.8 million unique viewers, becoming Univision Digital's largest live-streamed event ever. The game, in which Team USA was eliminated by the Belgians in extra time, garnered 4 percent more viewers than the USA-Germany match on June 26, the previous high-water mark.
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Discovery Latin America acquires 'Food Truck Face Off'
Real Screen
Toronto-based distributor Peace Point Rights has sold the pilot and first season of Food Truck Face Off to Discovery Networks Latin America/U.S. Hispanic. The 13 x 60-minute competition series, which will air on Discovery-owned cable network TLC, was produced by Peace Point and follows four teams of entrepreneurs as they pitch food truck concepts to a panel of three judges and compete for customers in Los Angeles, Miami, Austin and Toronto.
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Bounce TV posts 5th consecutive quarter of growth
Bounce TV via TV By The Numbers
Bounce TV, the nation's first-ever and fastest-growing broadcast television network designed for African American audiences, continued its ratings surge racking up its fifth consecutive quarter of viewership growth in the just-completed second quarter of 2014.
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Comcast: World Cup streaming surpasses Sochi Olympics
Broadcasting & Cable
Comcast is reporting that interest in streaming World Cup matches is notably boosting usage of TV everywhere offerings, with 9.2 million streams among its Xfinity TV users through the first 18 days of competition. That usage part way through the World Cup games has already surpassed the Winter Olympics Games in Sochi, which saw 7.8 million, reported Vito Forlenza, senior director of TV Everywhere content and product strategy, Comcast Cable, in a blog.
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Millennial women are not cutting the cord
AdWeek
A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of viewing hours grew from 84 to 88 percent in the fourth quarter of 2013 (data in the study was sourced from the Nielsen Cross-Platform Report), from 129 total hours out of 133 overall to 111 hours out of 113 overall. Yes, that's still shrinkage in terms of absolute time spent (and the cable-free rate for men is higher), but it is notably less time watching digital video.
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MULTICULTURAL MARKETING


#MeAgarroElGol World Cup campaign
HispanicAd
This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.
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Marketing to mobile millennials: Misperceptions and myths
E Commerce Times
Most marketers are aware of millennials' diversity, but they may not realize how diverse they truly are. An impressive 38 percent are bilingual — up from 22 percent in 2003, according to Nielsen. Also, 19 percent are Hispanic, 14 percent are African-American and 5 percent are Asian. It would be a big marketing mistake to assume that a U.S.-centric approach would appeal to mobile millennials.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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