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Startup turns Kevin Bacon and other celebs into content marketers for brands
Advertising Age
WhoSay, a startup that helps famous people post to social media and then curates their feeds for fans, is enlisting celebrities like Kevin Bacon, Eva Longoria and Mario Batali to serve as content marketers for a campaign with Canon.
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LATEST DIVERSITY NEWS


Preparing US leadership for the cultural demographic shift
Forbes
Hispanics along with African-Americans and Asian Pacific Islanders surpassed one third of the U.S. population in 2010. As their numbers continue to rise, they are on track to reach 54 percent of the population by 2050 — making them the minority-majority. leaders often ask : Where do we start? What is the new conversation that I must start having with leadership to make this a strategic priority for our business and competitive requirements? How do we prepare for it and “operationalize” it by moving to tangible solutions?
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Latinos in media: Are José Díaz-Balart's new roles on MSNBC and NUVOtv changing Latinos' portrayal on TV?
Latin Post
With the U.S. Latino population projected to hit 131 million by 2050, the representation of Latinos on the media has been changing notably on cable television. "Noticero Telemundo" co-anchor José Díaz-Balart added a new role to his news resume as host of the daily hourlong program "José Díaz-Balart" on MSNBC, taking over Chris Jansing's "Jansing and Company" after she accepted a new role as NBC's Senior White House Correspondent.
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Taking action on workplace equality
The Wall Street Journal
American workers serve as this country's most vital sources of energy, creativity and economic stimulus. This makes it critical to ensure they are treated fairly in the workplace and are confident in the fundamental American belief that hard work, and playing by the rules, are what matter most for anyone looking to get ahead in this nation's 21st-century workforce.
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Why TV anchor Jorge Ramos swam across the Rio Grande
The Daily Beast
Television news anchor Jorge Ramos has a well-documented talent for cutting through the clutter — and for luring the spotlight to his handsome, silver-haired, voluble self. So it’s hardly surprising that on America with Jorge Ramos — his 10 p.m. weeknight program on the eight-month-old Fusion cable channel, a joint venture of ABC News and Univision, where he also co-anchors the Spanish-language nightly news and hosts a Sunday public affairs program — he’ll be shown swimming the muddy, sewage-and garbage-filled Rio Grande between the Texas city of Laredo and Nuevo Laredo on the Mexican side.
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How women and minorities get penalized for promoting diversity
Fast Company
Many women and minorities who have worked hard to get in a position to make hiring and management decisions might feel the responsibility to pay it forward by promoting the efforts of others like them. But a new and discouraging study from the University of Colorado found that women and non-white executives who push for other minority candidates to be hired and promoted suffer when it comes to their own performance reviews.
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UPCOMING EVENTS

Date Event Details
Aug. 1-29 NAMIC-St. Louis The Shoeman Project Details
Aug. 5 NAMIC-New York Executive Leadership Breakfast Series Details
Aug. 5 NAMIC-Atlanta Mae Douglas Leadership Award Dinner Details
Aug. 21 NAMIC Mid-Atlantic Webinar: 7 Salary Negotiations 101 Tactics (Members Only) Details
Sept. 10-11 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details




NAMIC JOB BANK

Position Company
Director, Procurement WNET New York Public Media
Field Technician Cable One
Sr. Director Strategic Marketing NBCUniversal

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NAMIC MEMBER MOVERS AND SHAKERS
NAMIC-New York Treasurer, Krystle Douglas, was named manager, talent acquisition - US media & product leadership at Nielsen. Congratulations, Krystle!

Click here to let us know of how you're becoming a mover and shaker.


PROGRAMMING


Discovery commits $1 million to My Brothers Keeper program
Washington Business Journal
Silver Spring-based Discovery Communications Inc. will spend $1 million to produce a cable special focused on the White House’s My Brothers Keeper program, an initiative designed to improve the lives of African-American boys and men. Discovery says it will produce and air the special and host town hall meeting across the country to screen it. The show will also air on Discovery’s Discovery Channel and other cable channels on Fathers Day 2015.
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Mun2, Telemundo, MSNBC to air Latino-targeting doc
Real Screen
Hispanic cable net Mun2 will join Telemundo and MSNBC in broadcasting the Latino-targeting doc Underwater Dreams as part of NBCUniversal’s Hispanic Enterprises and Content’s nationwide campaign to close the Latino student achievement gap.
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Telemundo launches 'Aprender es Triunfar'
HispanicAd
Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM). With the support of its parent company Comcast Corporation and in partnership with distinguished Hispanic organizations, including the League of United Latin American Citizens, ¡Adelante! U.S. Education Leadership Fund and the Society of Hispanic Professional Engineers, the campaign seeks to empower and provide useful tools and resources to empower U.S. Hispanic families.
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MULTICULTURAL MARKETING


McD's 'B-Boy' event targets young Asian-Americans
MediaPost
In an example of employing nontraditional marketing to target multicultural audiences, McDonald's New York Tri-State has created a break dancing competition designed to foster brand loyalty among the Millennial segment of the rapidly growing Asian-American consumer market.
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How Dish Latino 'crossed-over' a Hispanic soccer campaign to the general market
Portada
The 2014 World Cup is over, but soccer marketing is definitely not. In this interview, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the direct-based-broadcast-satellite provider's "Juego Bonito" campaign and explains how the Hispanic themed campaign was "crossed-over" to a total market effort. Plus how he measures the efficiency of online video advertising.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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