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Study finds diversity still a problem in Hollywood
CNN
The 2014 awards season was heralded as being extremely diverse. Films like "Lee Daniels' The Butler," "Mandela: Long Walk to Freedom" "Fruitvale Station" and "12 Years a Slave" racked up not only critical accolades and nominations but, in the case of the latter, also multiple Oscar wins. But a new study from the University of Southern California has found that as much as things change, they remain the same.
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LATEST DIVERSITY NEWS


Black caucus wants diversity boilerplate in FCC-vetted mergers
Broadcasting & Cable
Rep. Maxine Waters, D-California, and other members of the Congressional Black Caucus are urging the FCC to use its upcoming merger reviews to promote more diversity in the media business through a laundry list of enforceable conditions mandating diversity in virtually all aspects of company business.
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Hispanics net few roles in major Hollywood movies, explosive study on diversity in movies finds
New York Daily News
University of Southern California’s Annenberg school finds Latina women have highest percentage of nude scenes on film and no significant change since 2007 in the number of non-white actors in top films.
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Media money and power in a post-post-racial age
The Huffington Post
Farai Chideya writes, "Friday, Aug. 1, marks the final episode of NPR's Tell Me More, an hour-long show that focuses on top news and diverse communities. A show I hosted on the network, News and Notes, was canceled in 2009. In both cases, managerial churn and budget deficits were partly to blame for the end of shows with diverse hosts, topics, and audiences. Public radio, in particular, about which I care deeply, is a mix of indecision and innovation. And there's a rarely spoken-of pattern of micro- or macro-aggressions in the newsroom that undermine the ability of diverse editorial talent to do their best work."
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UPCOMING EVENTS

Date Event Details
Aug. 1-29 NAMIC-St. Louis The Shoeman Project Details
Aug. 19 NAMIC-New York Executive Breakfast Club Series feat. Michelle Strong Details
Aug. 21 NAMIC Mid-Atlantic Webinar: 7 Salary Negotiations 101 Tactics (Members Only) Details
Sept. 9 Save the date: NAMIC-Carolinas Leadership Awards Dinner
Sept. 10 Save the date: NAMIC-Carolinas Digital Media Summit
Sept. 10-11 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details




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PROGRAMMING


'Soul Man' renewed for 4th season at TV Land
The Hollywood Reporter
The Viacom-owned cable network has renewed the Cedric the Entertainer starrer for a fourth season of 12 episodes set to return in 2015, The Hollywood Reporter has learned. The episode count is up for year-over-year and on par with its freshman order.
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Telemundo, Mun2 present world premiere of Eugenio Siller's 'Te Esperare'
BWW
The long awaited premiere of Eugenio Siller's new music video "Te Esperare" is featured in the telenovela "Reina de Corazones", currently on the air in the United States and Mexico. The multi-faceted Eugenio Siller has built a versatile career as a singer and actor.
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MULTICULTURAL MARKETING


Marketing to diverse cultures
The Dallas Morning News
Do you want to market your business to diverse cultures? Business diversity expert Eddie Reyes offers five tips to cater to changing demographics. In 2012, the worldwide $1.2 trillion Hispanic market was larger than the entire economies of all but 13 countries. The Asian market is forecast at $1 trillion in 2017, larger than all but 17 countries. The African-American community is at $957 billion. Don’t try to sell to all. Both Hispanic and Asian consumer markets are diverse themselves in national ancestries, languages and cultures. Businesses that target subgroups will find rewarding niche markets.
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Hispanic millenials spur growth of Latino media market, increase in targeted advertising spending
Latin Post
Los Angeles, New York and Miami are among the top 25 cities with the largest Hispanic markets, experiencing a huge upsurge in Hispanic branding. Billions have gone toward discretionary spending; the Spanish-language broadcast programs "Lo Que La Vida Me Robo" and "Por Siempre Mi Amor" reign as prime-time program leaders, and the English-language series "Modern Family," starring Sophia Vergara, tops the charts as well.
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Study: Social media drives TV viewers awareness, enjoyment of programs
Marketing Land
Nielsen reports a study showing that 25 percent of U.S. viewers said they were more aware of TV programs because of their social media interactions. The study, using data from the fourth quarter of 2013, also found that 15 percent of viewers say they enjoy television more because of their social media activity. Both figures were significant increases from 2012 results (18 percent for awareness, 11 percent for enjoyment).
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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