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The cable industry: What we don't see on TV every day
The Hill
Today we know cable as that essential amenity in our home that keeps us laughing, captivated and informed. It's the way in which we learn about diverse cultures and people, whether by watching a novela hoping to learn a bit of Spanish, or by watching the Travel Channel to learn about distant lands. But behind the television screen and numerous reality shows that feature the lives of celebrities exists an industry that stands for so much more than what we see on TV.
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LATEST DIVERSITY NEWS


Hollywood takes Spanish lessons as Latinos stream to the movies
The Wall Street Journal
In a small room on the Paramount Pictures lot here, postproduction work is underway on a movie that sounds as derivative as they come: the fourth sequel to "Paranormal Activity." But flickering on an editor's monitor are the types of scenes rarely seen in Hollywood: Characters are shown visiting botanicas, storefronts where witchcraft is practiced. One woman tries to cure her possessed grandson by ritualistically rubbing a raw egg on him. Much of the dialogue is in Spanish — with no subtitles.
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Hugo Balta: Speaking Spanish in the US is a necessity
Fox News Latino
The U.S. Census Bureau recently released an online map pinpointing the vast host of languages (other than English) spoken in homes across the country. According to the report, that's approximately 38 million people que hablan español. That makes the U.S. the fifth-largest Spanish-speaking country on the planet, behind Mexico, Spain, Colombia and Argentina.
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Social media activists target Fashion Week shows with no black models
ABC News
Five years ago, Vogue published an article whose headline asked a stark question: "Is fashion racist?" It was hard not to answer yes, when models of color — particularly African-Americans — were nearly impossible to come by on New York, Milan, London and Paris runways. Not much has changed since 2008 — in part because there is no institution to hold designers accountable to represent their diverse customer base. Until now, that is. A former fashion model is launching a social media campaign to bring public scrutiny to designers and brands who do not use black models.
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Networks 'never seem to find that person of color'
The Root
Despite progress, black journalists say television executives need to do a better job with diversity.
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NAMIC NEWS


Upcoming NAMIC events

NAMIC-Southern California Membership Mixer
6-8 p.m. Aug. 22 — Xen Lounge, Ventura, Calif.
Cost: $10. Click here to register.

NAMIC-Philadelphia: 10th Annual Paragon Awards
5:30-7:30 p.m. Sept. 12 — Le Meridien, Philadelphia
Join the NAMIC-Philadelphia chapter as they honor this year's Paragon Award recipients: Andrea Agnew, Comcast - Paragon Trailblazer Award; Wilco Electronic Systems, Inc. - Paragon Legacy Award; Christopher R. Powell, Cable and Telecommunication HR Association - Paragon Industry Leadership Award. Cost: $60 members and $70 nonmembers. Click here to register.

NAMIC-Carolinas: The Digital Media Summit 5.0 Disruptive Technology & OTT Entertainment
2-5 p.m. Sept. 19 — Mint Museum, Charlotte, N.C.
Cost: $35 for members and $45 for nonmembers. Click here to register.

27th Annual NAMIC Conference
Oct. 8-9 — New York Marriott Marquis
Registration prices: $1,375 members; $1,650 nonmembers. For more information, visit the conference site. Register here.

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UPCOMING INDUSTRY EVENTS


Next TV Summit — Sept. 10-11, San Francisco
Meet the masters of digital media and OTT and learn about the next leap forward for the content business. Enjoy sessions with — and network with — some of the most influential leaders in broadcasting, content, advertising and viewer behavior measurement — including Jim Lanzone, president, CBS Interactive; Anthony Wood, founder & CEO, Roku; James Packer, president of Worldwide Television and Digital Distribution, Lionsgate; and Erik Huggers, corporate VP, Intel Media. Explore new technologies including cloud solutions, apps, devices and platforms that affect video viewer habits and opportunities for monetization of content. Register today at www.nexttvsummit.com.
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PROGRAMMING


Soul of the South network comes to Baton Rouge airways, eyes cable next
The Advocate
Soul of the South television has hit the airwaves. Geared toward the African-American community, the station so far is only available with an antenna on Baker, La., station WLFT's 30.4 slot, although WLFT is in talks with Cox Communications and AT&T U-verse to carry its signal. The station offers a mix of programming from the network, based in Little Rock, Ark., and local programming. WLFT general manager Lucas Fry is excited about the possibilities for such a network in the area.
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CBS pacts with RTL group for Asian channels
Variety
CBS Corp. is pushing into the Southeast Asian TV market in a pact with RTL Group to launch two entertainment channels in more than two dozen fast-growing territories. The first of the channels, dubbed RTL CBS Entertainment, is set to launch in September. Both channels broadcast in English and local languages.
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Bounce TV ramps original content with new sitcom
Rapid TV News
Bounce TV has started production in Los Angeles on the network's first original scripted sitcom, "My Crazy Roommate." The series is created and produced by Bentley Kyle Evans of Bent Outta Shape Productions, previously responsible for "Martin" and the "Jamie Foxx Show."
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MULTICULTURAL MARKETING


Breaking brands: How marketers map through China's great firewall
Forbes
The Chinese market presents abundant opportunities for global brands. But as the Web emerges as a leading center of commerce, marketers must map out a plan around the great firewall. The presence of firewalls in China appears to be having little impact on the country's Internet usage, according to a recent UN Broadband Commission report projecting Chinese Internet users will surpass today's 565 million English-speaking users by 2015.
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John Legend signed as brand ambassador for high-end audio products company
Target Market News
Definitive Technology has announced nine-time Grammy Award-winning recording artist, critically acclaimed concert performer and philanthropist/social activist John Legend as its first-ever brand ambassador. Legend, who is releasing his highly anticipated fourth solo studio album, "Love In The Future" on Sept. 3 and recently announced a North American tour this fall in support of the album, has long used Definitive Technology's products in his own home and will serve as a spokesperson and creative inspiration for the brand's current and future audio products line-up, including home loudspeakers and the brand's Sound Cylinder Bluetooth speaker.
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Hispanic Radio Today 2013
HispanicAd.com
Hispanic Radio Today 2013 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. This year's report again reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences are huge spenders in many key retail categories.
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Latinas drive Hispanic purchasing power in the US
NPR
Latinas are the primary decision-makers on spending in their households, from the market research firm Nielsen. As the report notes, this makes them "pivotal to the Hispanic market's $1.2 trillion in annual buying power." But companies hoping to market to the contemporary Latina consumer face a real challenge.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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