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NAMIC announces winners of the 2014 Excellence In Multicultural Marketing Awards
PRNewswire
The National Association for Multi-ethnicity in Communications announced the winners of its Excellence in Multicultural Marketing Awards. Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African-American, Asian, Hispanic and LGBT market segments. Held as part of the cable industry's Diversity Week, the 28th Annual NAMIC Conference is scheduled for Sept. 16-17 at the New York Marriott Marquis. On Wednesday, Sept. 17, the 2014 EMMA winners will be honored at the Annual NAMIC Conference during a special luncheon ceremony.
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LATEST DIVERSITY NEWS


How ABC casts the diversity net wider for stars and talent
The Guardian
In 2001, the ABC Casting Department Talent Showcase was born. Keli Lee and her casting team have auditioned 1,400 actors in LA and New York every year since, identifying the best 14 to 20 who perform at a live show for media executives from across the entire industry. “You’re selecting the actors as an investment and you need to give new talent as many opportunities as possible. The way we did that was to expose them to competing studios and networks, as well as writers, directors and casting directors.”
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Congressional Black Caucus: Keep sports blackout rule
Broadcasting & Cable
Members of the Congressional Black Caucus have asked the FCC pull the plug on its rulemaking to eliminate the sports blackout rule, which prevents cable and satellite operators from carrying NFL games blacked out on broadcast TV due to insufficient ticket sales.
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China's Xi Jinping seeks launch of new media clusters
Variety
China’s president Xi Jinping has called for the establishment of several new media companies, and a possible reshaping of China’s media landscape. “Several new media groups that have strength, communication capacity, credibility and are influential should be established,” Xi said, in a report carried by official news agency Xinhua.
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Department of Education projects public schools will be 'majority-minority' this fall
Pew Research Center
A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.
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Media and the Asian-American community
C-SPAN
Journalists who specialize in covering stories about the Asian-American community talked about the challenges in pitching stories about Asian-Americans in the newsroom and covering the community. They discussed specific stories they had reported on and the process of convincing their editors of the importance of various stories.  This event was part of the Asian American Journalists Association’s annual convention.
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UPCOMING EVENTS

Date Event Details
Aug. 1-29 NAMIC-St. Louis The Shoeman Project Details
Sept. 9 NAMIC-Carolinas Leadership Awards Dinner Details
Sept. 10 NAMIC-Carolinas 5th Annual Digital Media Summit Details
Sept. 10-11 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details
Oct. 2 12th Annual Hispanic Television Summit Details




NAMIC NEWS


Volunteers needed for NAMIC Conference
NAMIC
We are seeking responsible, reliable volunteers with a professional demeanor to assist with a variety of tasks during the Annual NAMIC Conference. If interested, please complete this form by Friday, Sept. 5.
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NAMIC JOB BANK

Position Company
Associate Art Director, Digital Media - International ESPN
Social Media Coordinator Union of Concerned Scientists
SVP Advertising Director Eastern Bank
Associate Director of Strategic Initiatives (Communication Strategy) NCAA
Editor-in-Chief, Harvard Health Publications Harvard Medical School
Senior Financial Analysts, Turner International Strategic Finance Turner Broadcasting System, Inc.
HBO Affiliate Sales Position HBO

Click here to view more job postings


NAMIC MEMBER MOVERS AND SHAKERS
NAMIC would like to congratulate the 2014 Excellence in Multicultural Marketing Award (EMMA) winners. Because of your important work, diversity efforts get recognized and celebrated.

Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.


PROGRAMMING


America Ferrera to host documentary series for Pivot and Univision
Los Angeles Times
"Ugly Betty" alum America Ferrera has been tapped to host a new Hispanic-focused documentary showcase "Panoramica" on Pivot and Univision. The young cable network, which launched last summer, is teaming with Univision News, the Spanish-language news division of Univision Communications, to present the documentary series.
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Cisneros Media plans Latin comedy for US market
TBI Vision
Venezuela’s Cisneros Media has partnered with US indie Part Time Hero Productions to create a telenovela-themed comedy for the U.S. general market. American Girl Trapped in a Telenovela is being billed as “an English-language comedy series with a Latin twist”. The aim is to attract both U.S. and U.S. Hispanic audiences, and the format will be pitched to broadcast and cable networks.
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Gabriel Iglesias and Gina Brillon: Rising stand-up comedian to star in new NUVOtv special
Latin Post
Still riding the wave from his first theatrical stand-up concert movie, comedian Gabriel Iglesias has found a protégée in up-and-coming stand-up comedian Gina Brillon and will bring her to NUVOtv with a special titled "Gabriel Iglesias presents Gina Brillon: Pacifically Speaking."
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Sony denies report that 'Queen Latifah Show' could be bumped
The Hollywood Reporter
Queen Latifah's ratings-challenged daytime talk show is not being bumped out of the 9 a.m. time slot on WCBS-TV in New York City, a spokesperson for producer Sony Pictures Television said in what was called a “categorical denial.”
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Mun2's 'Larrymania' season 3 finale ranks No. 1 among all Hispanic cable networks averaging over 200,000 viewers
Broadcasting & Cable
The finale of mun2’s reality series “Larrymania” ranked No. 1 in its time period among all Hispanic cable networks across all key demographics, out-delivering competing networks Galavision and Discovery en Español with 206,000 total viewers, 163,000 adults 18-49 and 147,000 adults 18-34, according to Nielsen.
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MULTICULTURAL MARKETING


Your next big opportunity: The US Hispanic market the rundown
HispanicAd
U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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