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  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Aug. 22, 2013

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Netflix, Amazon don't have enough content to replace cable TV
Quartz
It's no surprise that few people love their paid TV providers. In May, Variety reported that the American Consumer Satisfaction Index ranked cable television providers last in all consumer categories. Pent up frustration with cable and satellite TV providers fuels a steady buzz that Amazon, Apple, Google and Netflix will disrupt TV. These new entrants promise to offer variability in pricing and greater choice fueling notions that Americans have officially cut their proverbial cords. But true disruption is wishful thinking.
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The newest TiVo cries out for cable TV partnerships
Bloomberg Businessweek
With its new line of Roamio digital video recorders, TiVo is making a play to wrest back the television experience from the commodified boxes every cable and satellite company now offers subscribers. But perhaps the latest in TiVo technology — complete with wireless streaming and searching — is better understood as an argument for partnerships with cable operators, which are struggling to wrangle their content into compelling, digestible packages.
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Viewers 'AIM' to watch on different screens
By Mitch Weinraub
It seems that every day we read another story or report about how much television programming is being consumed on devices other than the television — computers, tablets, smartphones and virtually every other device with a screen. It's easy to think that this means people don't want or soon won't need their big-screen TV. All things being equal, most customers will choose to watch a program on the biggest, highest-quality screen available. However, for most viewers, "all things being equal" comes down to three primary factors: access, interface and money, or AIM.
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LATEST DIVERSITY NEWS


American money: Racial equality in and out of the workplace
BET
When Phyllis Freeman and her husband started their own disadvantaged business enterprises — Likida Enterprises in 1975 (based in Philadelphia) and Freecon Inc. in 1992 (based in Amherst, N.H.) — they couldn't anticipate all the obstacles they'd face both within and outside of their company, but if given the chance to do it all over again, Freeman says she would. "We created an atmosphere of equality and fairness and treated workers as human beings," she says.
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Chinese companies struggling to gain foothold in global market
Internaional Business Times
China has no shortage of huge and profitable companies, but in terms of global brands, the country has exactly zero. Since China's previous competitive edge of being the cheapest is no longer viable, Chinese companies now face the challenge of how to build globally recognized brands, in order to sustain growth, but it may be years before any of them achieve true global recognition.
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NAMIC NEWS


Upcoming NAMIC events

NAMIC-Southern California Membership Mixer
6-8 p.m. Aug. 22 — Xen Lounge, Ventura, Calif.
Cost: $10. Click here to register.

NAMIC-Philadelphia: 10th Annual Paragon Awards
5:30-7:30 p.m. Sept. 12 — Le Meridien, Philadelphia
Join the NAMIC-Philadelphia chapter as they honor this year's Paragon Award recipients: Andrea Agnew, Comcast - Paragon Trailblazer Award; Wilco Electronic Systems, Inc. - Paragon Legacy Award; Christopher R. Powell, Cable and Telecommunication HR Association - Paragon Industry Leadership Award. Cost: $60 members and $70 nonmembers. Click here to register.

NAMIC-Carolinas: The Digital Media Summit 5.0 Disruptive Technology & OTT Entertainment
2-5 p.m. Sept. 19 — Mint Museum, Charlotte, N.C.
Cost: $35 for members and $45 for nonmembers. Click here to register.

27th Annual NAMIC Conference
Oct. 8-9 — New York Marriott Marquis
Registration prices: $1,375 members; $1,650 nonmembers. For more information, visit the conference site. Register here.

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UPCOMING INDUSTRY EVENTS


Next TV Summit — Sept. 10-11, San Francisco
Meet the masters of digital media and OTT and learn about the next leap forward for the content business. Enjoy sessions with — and network with — some of the most influential leaders in broadcasting, content, advertising and viewer behavior measurement — including Jim Lanzone, president, CBS Interactive; Anthony Wood, founder & CEO, Roku; James Packer, president of Worldwide Television and Digital Distribution, Lionsgate; and Erik Huggers, corporate VP, Intel Media. Explore new technologies including cloud solutions, apps, devices and platforms that affect video viewer habits and opportunities for monetization of content. Register today at www.nexttvsummit.com.
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PROGRAMMING


Rashida Jones developing CW dramedy with sister producing
The Hollywood Reporter
The CW is going into the Jones family business. The younger-skewing network has handed out a script order to "Ladyballs" (formerly known as "The Revengers"), an hourlong dramedy from Rashida Jones and her older sister, Kidada Jones.
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Comedian DL Hughley to star and co-create new FX sitcom
VIBE
The FX cable network that carries an extreme brand of critically acclaimed comedy has put another autobiographical project on the tube. Will it be another hit like "Louis" and "It's Always Sunny in Philadelphia?" The untitled bio-comedy will be headlined by DL Hughley and is based on his life experiences and revolves around him as a "no-excuses" honest family man and radio host.
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Sony preps 'El Mariachi' TV series
TBI Vision
Sony Pictures Television is making a TV series based on the Robert Rodriguez action movie "El Mariachi." The Spanish-language series will be aimed at the Spanish market and produced by SPT and its Latin prodco Teleset. Based on the movie of the same name, the 70x1hr series will follow a young mariachi musician who is mistaken as a legendary fugitive and inadvertently becomes involved in a war with the drug cartels.
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Arsenio 2.0: Coming back to late-night TV
OC Register
To fully appreciate Arsenio Hall's return to late-night television, one must first examine what made his energetic, groundbreaking first show such a cultural phenomenon. Hall's new show, which debuts Sept. 9 in syndication, will no doubt need to evolve, but he proved the first time that he's adept at creating a fresh, original show.
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LinkAsia provides American audiences with a glimpse into the East
Los Angeles Daily News
In today's global economy, getting "unfiltered news and insights" about culture, business, technology, politics and lifestyle from Asian countries helps Americans better understand their own world, said Thuy Vu, anchor of a news show.
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MULTICULTURAL MARKETING


Time Warner Cable kicks off World Cup promo
Multichannel News
Time Warner Cable has launched a series of national Spanish-language TV spots to celebrate the road to the 2014 soccer World Cup in Brazil. The "Every Fan Counts" (Cada fan cuenta) campaign targets U.S. Hispanic customers in general but particularly those cheering for Mexico, Argentina and Brazil. And while the effort was created with the U.S. Hispanic customer in mind, its message could very well cross over to target other soccer fans in the U.S., including fans of such national teams as France or England.
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5 tips for multicultural media buying
Adotas
Today, the minority population accounts for 37 percent of the nation's total population. That translates to an estimated spending power of more than $2 trillion — clout that has not failed to command the attention of marketers. The challenge is making your media dollars work for you in this diverse landscape. Here's what you need to know.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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