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Population experts say America is already a majority multiracial country
Latin Post
In New York's Times Square on Aug. 22, population researchers announced America is already a majority multiracial population, with its intermarried couples and mixed households, according to a new survey. The U.S. Census said America would become a multicultural majority by 2043, but Ethnifacts, population researchers, say the "tipping point" has already happened. Ethnifacts uses the Inter-ethnic Proximity Index (IPI) a proprietary algorithm to measure the changes.
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LATEST DIVERSITY NEWS


Minority actors land the lead roles in fall's diverse TV lineup
New York Post
An amazing thing happened when the major networks announced their fall schedules in May. At least half a dozen series had minority actors in the lead roles. Taraji P. Henson, who is going to co-star with Terrence Howard in the midseason Fox music-industry drama "Empire," had been the third lead on CBS' "Person of Interest" for several seasons. Now, she finally receives that star-of-the-show upgrade befitting any Oscar nominee.
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Hispanic actors react to lack of diversity opportunities in Hollywood movie roles: Say Latinos should be 'elevating' their culture
Latin Post
In early August, the University of Southern California revealed that Hispanics are highly underrepresented in top Hollywood movies. Now, actors from the Hispanic community are reacting. The six-year-long study, "Race/Ethnicity in 600 Popular Films: Examining On Screen Portrayals and Behind the Camera Diversity," examined over 25,000 characters in all of the top-grossing films from 2007-2013. The study found that Hispanics played a mere 4.9 percent of the characters studied, despite the group representing 16.3 of the U.S. population (according to the U.S. Census Bureau) and 25 percent of movie ticket sales.
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5 ways movies can be as diverse as television
The Week Magazine
Recently, "Orange is the New Black" actress Uzo Aduba was named "Outstanding Guest Actress in a Comedy Series" at the Creative Arts Emmys. Her win — and the soaring success of "Orange is the New Black" in general — is the latest sign that television continues to far outpace the Hollywood film industry when it comes to diversity. Showrunner Jenji Kohan built "Orange is the New Black" as a Trojan Horse — and it worked. She wanted to "sell a show on really fascinating tales of black women, and Latina women, and old women, and criminals," and knew she couldn't unless she used "this white girl, this sort of fish out of water" to lead the viewer into the larger narrative.
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UPCOMING EVENTS

Date Event Details
Aug. 1-29 NAMIC-St. Louis The Shoeman Project Details
Sept. 9 NAMIC-Carolinas Leadership Awards Dinner Details
Sept. 10 NAMIC-Carolinas 5th Annual Digital Media Summit Details
Sept. 10 NAMIC-Minnesota We’re Cruising! Details
Sept. 10-11 Next TV Summit Details
Sept. 16-17 28th Annual NAMIC Conference Details
Sept. 25 NAMIC-Mid-Atlantic Leverage Your Brand with Social Media Details
Oct. 2 12th Annual Hispanic Television Summit Details




NAMIC NEWS


Volunteers needed for NAMIC Conference
NAMIC
We are seeking responsible, reliable volunteers with a professional demeanor to assist with a variety of tasks during the Annual NAMIC Conference. If interested, please complete this form by Friday, Sept. 5.
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NAMIC JOB BANK

Position Company
ESS Specialist II ESPN
Social Media Coordinator Union of Concerned Scientists
SVP Advertising Director Eastern Bank
Associate Director of Strategic Initiatives (Communication Strategy) NCAA
Editor-in-Chief, Harvard Health Publications Harvard Medical School
Senior Financial Analysts, Turner International Strategic Finance Turner Broadcasting System, Inc.
HBO Affiliate Sales Position HBO

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NAMIC MEMBER MOVERS AND SHAKERS
Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.


PROGRAMMING


How the 'Kung Fu Fighting' melody came to represent Asia
NPR
There's a tune that you've probably heard throughout your life. It's nine notes long, and it's almost always used to signal that something vaguely Asian is happening or is about to happen. You know what I'm talking about. The tune's most prominent role is probably in that 1974 song "Kung Fu Fighting." It comes in right as Carl Douglas is singing that anthemic "Oh-hoh-hoh-hoah."
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BBC Asian Network to launch new South Indian show
Digital Spy
The BBC Asian Network has announced details of a new South Indian and Sri Lankan show. Ashanti Omkar is to present the two-hour afternoon program focusing on music, arts and culture emanating from British Sri Lankan and South-Indian communities. "I'm very excited to be ushering in a new era with the Asian Network," said Omkar.
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Emmy Awards 2014: Safe choices in a time of groundbreaking TV
NPR
For TV critics, last night's Emmy Awards show was a bit like seeing an old flame promise to treat you better, only to slide right back into the same old disappointing behavior. After nominating a slate of performers and shows that were among the most groundbreaking, diverse and different seen on television, voters in the Academy of Television Arts and Sciences handed out the actual awards to the same old winners.
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Alfred Molina and Gabriel Luna in new TV show, 'Matador,' that mixes soccer and crime
Fox News Latino
A new type of cop show is taking over prime time TV on Tuesday nights. On the freshman network El Rey, "Matador" has Gabriel Luna facing off against Alfred Molina in one of the most unlikely of places: a soccer field. It's a little bit more complicated than just a professional soccer player not getting along with the team's owner — Luna's character Tony "Matador" Bravo is actually a CIA undercover agent trying to bring down Molina's shady character, Andres Galan.
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MULTICULTURAL MARKETING


Social media marketing a must in China
eMarketer
Facebook may be banned in China, but social media is huge in the country, and marketers know it. The vast majority of them use social media in at least some of their marketing efforts, research shows. The continued adoption of social networks in China has provided digital marketers with a solid platform through which to build brands and reach prospective customers.
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'Total market approach' a total fail in reaching Hispanics
San Francisco Business Times
There has been a lot of debate about using a "total market approach" when reaching out to Hispanics, especially in regards to their millennials. Total market approach is relying on only one marketing program designed to reach all consumers across both general and ethnic markets. If you take a shortcut like this and try to tap into the Hispanic market using a straight translation of your Anglo campaign into Spanish, it’s basically like serving a burger with every Anglo topping imaginable and then adding beans, rice, sofrito, mofongo and habanero pepper. You simply cannot be effective trying to please so many people at once with the one approach.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Domini Davis, Content Editor, 202.684.7496  
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