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NAMIC announces winners of the 2013 Excellence in Multicultural Marketing Awards
The National Association for Multi-ethnicity in Communications today announced the winners of its Excellence in Multicultural Marketing Awards. Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African-American, Asian, Hispanic and other market segments.
DTVCast sims to broadcast broadband
TV News Check
Using leased broadcast spectrum, mostly low-power, the startup envisions partnering with telephone companies to bring high-speed broadband service to consumers now struggling with no broadband access or low-speed service only. “This is a great use of a spectrum," says DTVCast founder John Kyle.
Ohio television station apologizes to Julie Chen
The Dayton, Ohio television station that 'The Talk' co-host Julie Chen accused of making racist comments about her appearance has issued an apology. Chen, who worked at the station in the 90's, says she underwent plastic surgery to look more "western" after the news director there at the time told her she'd never anchor a broadcast because she's Asian.
Miss America 2014 resembles the country's melting pot culture
U.S. News & World Report
The Miss America contest has begun to resemble the true melting pot of culture and race that is America. Long are the days of the conventional blonde-haired, blue-eyed beauty queens. On Sept. 15, the Miss America contest crowned the first Indian-American woman.
Antonio Banderas defends stepdaughter earning '50 Shades' role
Antonio Banderas has said that Dakota Johnson is "very happy" but also hesitant about the '50 Shades Of Grey' film. The daughter of Don Johnson and Melanie Griffith is set to play innocent graduate Anastasia Steele alongside Charlie Hunnam as wealthy billionaire Christian Grey in Sam Taylor-Johnson's big-screen adaptation of EL James' erotic novel.
Upcoming NAMIC events
The Digital Media Summit 5.0
Disruptive Technology & OTT Entertainment
2-5 p.m. Sept. 19 — Mint Museum, Charlotte, N.C.
Cost: $35 for members and $45 for nonmembers. Click here to register.
27th Annual NAMIC Conference
Vision 2013: Inclusion. Inspiration. Imagination.
Oct. 8-9 — New York Marriott Marquis
Registration prices: $1,375 members; $1,650 nonmembers. For more information, visit the conference site.
We are seeking responsible, reliable volunteers, with a
professional demeanor to assist with a variety of tasks for the 27th Annual NAMIC Conference. Volunteers are needed for stuffing bags,
providing assistance with registration, directing attendees, serving as room
monitors for the four Learning Tracks and much more. If you're interested and
available, please complete the form and return by Friday, Sept. 27,
2013. The form should be sent to the attention
of Faride Precil by fax at 212-594-8391 or by e-mail to firstname.lastname@example.org. Download a volunteer form and sign up by Sept. 27.
Join NAMIC for Breakfast to Recognize the CableFAX 2013 Most Influential Minorities in Cable. For the fifth consecutive year, NAMIC and CableFAX are partnering to recognize the Most Influential Minorities in Cable. Please join us the morning of Tuesday, Oct. 8 for breakfast as the latest cadre of senior multi-ethnic professionals on the CableFAX list are recognized for their professional achievements. Download a registration form and RSVP by Sept. 20. (PDF) (DOC)
4 - 5:15 p.m. Oct. 8 New York Marriott Marquis
In 30 minutes, leading HR professionals will coach your small group on a range of specific topics. You can choose to work on your online presence, makeover your resume, or how to really work a networking event. Space is limited. Visit http://www.namic.com/events/conference/index.php for more information.
NAMIC-Mid-Atlantic: C-Suite Roundtable
6-8:30 p.m. Oct. 24 — 25 Massachusetts Avenue, NW, Washington, D.C.
Cost: Free for members and $35 for nonmembers. Click here to register.
Queen Latifah debuts her daytime talk show with record-setting ratings
Target Market News
Queen Latifah returned to daytime television Sept. 16 with ratings so strong that they actually made history. The syndicated talk show premiered with audience figures that made it highest-rated talk show premiere since Dr. Oz bowed in 2009.
ESPN Deportes and ESPN celebrate the 25th Anniversary of Hispanic Heritage Month
ESPN and ESPN Deportes kick off the month-long celebration with 'One Nacion: ESPN Celebrates the 25th Anniversary of Hispanic Heritage Month,' a show centered around the countdown of the top 10 most influential Hispanic athletes of all times, airing on both networks Tuesday, Sept. 17 at 8 p.m. ET.
Advertising Women of New York; Multicultural Mix and Mingle 3.0
Please join the AWNY Multicultural Alliance and the Cabletelevision Advertising Bureau for our upcoming Advertising Women of New York — Multicultural Mix and Mingle 3.0. This year's Multicultural Mix and Mingle is poised to be the best yet, featuring great networking opportunities with a rooftop and loft atmosphere with the New York City skyline as a backdrop; the culinary talents of celebrity chef, Marcus Samelsson, of Red Rooster Harlem; and smooth sounds with DJ provided by Terra Networks.
Click here to register now
6-9 p.m. Sept. 26
Midtown Loft and Terrace, New York City
The 11th Annual Hispanic Television Summit
The Hispanic Television Summit has become the premier conference for
those in the business of television intended for Hispanic viewing
audiences. This event is presented by leading television industry
publications Broadcasting & Cable and Multichannel News at the New
York Marriott Marquis Hotel on Oct. 2.
For more information about this event and to register, please visit: hispanictvsummit.com or contact Jennifer Ware at 917-281-4718 or email@example.com.
Scion makes its first Spanish-language upfront buy exclusive to Univision
This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand Scion saw fit to make its first Spanish-language upfront buy this year. Starting in October, it'll roll out across Univision's various properties, including an integration in 'Gossip Girl Acapulco.'
Global trust in advertising and brand messages
Whether it's advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.
NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.
NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018
PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com
Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609
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