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New Enterprise Social survey shows more than 40 percent Asian information workers want more access to social tools at work
Hispanic Business
In today's dynamic and hyper-connected world, social media channels have become a norm for people to connect in societies in Asia including Hong Kong; and not surprisingly, it is becoming more pervasive in the workplace. Asian information workers have not only brought about a "Bring Your Own Devices" trend, but also "Bring Your Own Service" trend into the workplace.
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How cable's Emmy wins signal the future of television programming
Forbes
Original cable programming once again demonstrated its increasing dominance of television at the recent Emmy Awards. These cable and non-broadcast shows — especially the dramas — aren't necessarily the highest-rated shows on TV, but they are the most important ones, because they point the way toward the future of television. Netflix can be included among the broad grouping of “non-broadcast” programming, since the streaming-and-DVD service is producing its own content that quickly became eligible for Emmy nominations and will inevitably go into syndication on television.
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Arthur Minson: Scale 'may help' reduce programming costs
Multichannel News
Additional scale "may help" beat back rising programming costs, said Arthur Minson, Time Warner Cable chief financial officer at an industry audience Sept. 24, but he added that the country's second largest MSO has no immediate plans to tap the M&A market. Time Warner cable has been the target of most of the M&A speculation in the industry since June, when Liberty Media, which owns a 27 percent stake in Charter Communications, proposed combining those two MSOs.
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LATEST DIVERSITY NEWS


Latinos and the NFL
HispanicAd
The NFL has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America. Last year, Latino viewership of the NFL reached an all-time high, but a lot more still needs to be done to make major inroads. Applying sophisticated knowledge about Latino culture and the reference groups Latinos are influenced by could see those numbers shoot much higher.
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The Fung Brothers explain Asian life in the 626
Pasadena Star-News via Los Angeles Daily News
Two weeks after getting an award for spotlighting Asian businesses in the California San Gabriel Valley, The Fung Brothers released a satirical sequel to their popular music video, 'Boba Life.' Andrew and David Fung are comedians who create YouTube video blogs and music videos. With about 87,900 subscribers and more than 8 million views, the Seattle-born duo are well-known for cracking jokes about the young, Asian-American identity.
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Hispanic Heritage Month — Reflections and celebrations
CableFAX
A lot has changed since Hispanic Heritage Month, which started as Hispanic Week, was created in 1968 under President Lyndon Johnson. The Hispanic population continues to boom dramatically, and so does the presence of Latinos in the cable workforce, programming and industry initiatives.
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NAMIC NEWS




Upcoming NAMIC events
27th Annual NAMIC Conference
Vision 2013: Inclusion. Inspiration. Imagination.
Oct. 8-9 — New York Marriott Marquis
Registration prices: $1,375 members; $1,650 nonmembers. For more information, visit the conference site.

We are seeking responsible, reliable volunteers, with a professional demeanor to assist with a variety of tasks for the 27th Annual NAMIC Conference. Volunteers are needed for stuffing bags, providing assistance with registration, directing attendees, serving as room monitors for the four Learning Tracks and much more. If you're interested and available, please complete the form and return by Friday, Sept. 27, 2013.  The form should be sent to the attention of Faride Precil by fax at 212-594-8391 or by e-mail to faride.precil@namic.com. Download a volunteer form and sign up by Sept. 27.

Join NAMIC for Breakfast to Recognize the CableFAX 2013 Most Influential Minorities in Cable. For the fifth consecutive year, NAMIC and CableFAX are partnering to recognize the Most Influential Minorities in Cable. Please join us the morning of Tuesday, Oct. 8 for breakfast as the latest cadre of senior multi-ethnic professionals on the CableFAX list are recognized for their professional achievements. Download a registration form and RSVP by Oct. 2 (PDF) (DOC)

Career Corners
4 - 5:15 p.m. Oct. 8 New York Marriott Marquis
In 30 minutes, leading HR professionals will coach your small group on a range of specific topics. You can choose to work on your online presence, makeover your resume, or how to really work a networking event. Space is limited. Visit http://www.namic.com/events/conference/index.php for more information.

NAMIC-Mid-Atlantic: C-Suite Roundtable
6-8:30 p.m. Oct. 24 — 25 Massachusetts Avenue, NW, Washington, D.C.
Cost: Free for members and $35 for nonmembers. Click here to register.

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PROGRAMMING


2013 Hollywood Black Film Festival presents inaugural Film Diaspora sidebar roster
Indiewire
This year the Hollywood Black Film Festival has integrated a new sidebar, Film Diaspora, into its programming slate. Film Diaspora will showcase independent films and filmmakers from the African Diaspora. The sidebar will screen Thursday, Oct. 3 from 11 a.m.-9 p.m. at the Ricardo Montalban Theatre, 1618 Vine St., Hollywood, Calif. The Hollywood Black Film Festival runs Oct. 2-6 in Hollywood.
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Color commentary
The New Yorker
Sketch comedy creates converts, not fans: stumble upon the right bit, and you’re an instant devotee. With 'Key & Peele,' on Comedy Central, the only skit most peope had seen from the show was the viral hit 'Obama Anger Translator.' In it, Jordan Peele (the stocky guy) plays the ultra-calm President, while Keegan-Michael Key (the lanky bald one) plays Luther, the guy Obama's hired to say what he can't. “I am not a Muslim!” Luther howls through a megaphone, sputtering and cussing. The skit was smart, it was cathartic, but it also felt kind of like a one-joke gag.
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'El Gordo y La Flaca' turns 15
HispanicAd
The Univision Network’s hit entertainment news and gossip show, 'El Gordo y La Flaca', is celebrating a truly memorable milestone this fall: 15 uninterrupted years on the air with the original hosts, the original schedule, and non-stop success. On Sept. 20, the show's hosts, Lili Estefan and Raúl de Molina, commemorated the actual anniversary date by cutting a birthday cake during the broadcast, while preparations for a fabulous birthday bash, slated for a December air date, are already under way.
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UPCOMING INDUSTRY EVENTS



The 11th Annual Hispanic Television Summit
The Hispanic Television Summit has become the premier conference for those in the business of television intended for Hispanic viewing audiences. This event is presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Oct. 2.

For more information about this event and to register, please visit: hispanictvsummit.com or contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com.

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MULTICULTURAL MARKETING


Forget the stereotypes, know the data — marketing to millennials
The Huffington Post
Milllenials are lazy and self-absorbed, often found taking selfies, telling the world every detail of what they're doing and feeling, hyper-aware of Facebook 'likes', and piling up hashtags in tweets. In short, they're obsessed. With themselves. At least that's how the stereotypes go; these behaviors have been detailed, chronicled, and parsed for accuracy across many marketing plans.
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Advertisers bypass black media, report finds
Chicago Tribune
The buying power of African-Americans continues to grow, but advertisers are missing the mark by passing over black-oriented media. That is the conclusion of a Nielsen report, which shows that of the $75 billion spent last year in the U.S. on television, magazines, Internet and radio advertising, less than 3 percent went to media focused on black audiences.
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Big brands target Hispanic consumers
USA Today
When Fred Diaz joined Nissan in April 2013 to lead the company's day-to-day operations in the U.S., he was pleased by the robust figures that spelled out how much the automaker was slated to spend on ads aimed at Hispanics. "There was no need for me to do any arm-twisting or insisting that we needed to do more," says Diaz, who had previously served as CEO of Chrysler's Ram Truck division, and is credited with helping build the truck into a popular brand with Hispanic consumers.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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