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Powerful, growing, influential: The African-American
woman consumer

Nielsen
The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising. She is becoming more empowered with saving, spending and investments. Get to know her; understand the key drivers of her purchasing habits, likes and dislikes, her preferences, behaviors and her value of culture and community.
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UPCOMING EVENTS

Date Event Details
Oct. 13 Cablefax's Cable Business Boot Camp Details
Nov. 13 Save the Date: NAMIC-Carolinas Professional Development Event


LATEST DIVERSITY NEWS


Issa Rae's 'Color Creative' calls for TV diversity
EBONY
It seems that diversity in television, an issue that has sparked much debate and intensive network initiatives, is on the rise. Color Creative TV producer/writer Issa Rae's new initiative to support minority writers by showcasing and eventually selling their work recently launched three pilots by three writers. "Bleach" features an OCD carpet cleaner forced to assist an aging hitman. "Words With Girls" explores the relationship between girlfriends, dating and achieving success. And "So Jaded" is a coming-of-age, stoner comedy.
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Sofia Vergara, Eugenio Derbez top Variety's 'Power of Latinos' list
Variety
As part of Hispanic Heritage Month, Variety spotlighted the most successful Latino film and TV actors in Hollywood — 10 men and 10 women — in a list called "Power of Latinos: 20 Most Influential Stars." In a survey, 78 percent of people agreed that Latino celebrities who have crossed over into Hollywood from Spanish-language media are good role models for the community, and 83 percent agreed that humor permits a heightened emotional connection and increases engagement between themselves and the celebrity — which perfectly explains why Vergara and Eugenio Derbez are both No. 1.
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White House launches online resource for Asian-American data
NBC News
In partnership with Data.gov, the White House Initiative on Asian Americans and Pacific Islanders launched a new comprehensive hub of government data on Asian Americans and Pacific Islanders at Data.gov/AAPI, with almost 2,000 datasets from nearly 50 federal, state, county, and city sources. The data is consolidated in one location, easily accessible by anyone and searchable by theme, language, race and ethnic group.
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BET Networks puts focus on black women during
Breast Cancer Awareness month

Target Market News
BET Networks and Planned Parenthood Federation of America announced a partnership to increase breast health awareness among African American women during October's Breast Cancer Awareness efforts. The "BET Goes Pink" initiative is a national, multiplatform, call-to-action campaign dedicated to raising awareness, encouraging early detection and educating our audience on the most commonly diagnosed cancer in African-American women. The campaign engages BET's audience through targeted public service announcements, community events and free online resources.
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Study reveals which networks have the most LGBT characters
Entertainment Weekly
GLAAD has released its annual "Where We Are On TV" study, which looks at representations of the LGBT community, along with women and other minorities, on television. And overall, this year's study found that the number of LGBT characters has increased.
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Shonda Rhimes interview: The most powerful woman in US television?
The Independent
Who’s the most powerful person in U.S. television? Arguably, it's not an A-list star, nor a channel head. It's Shonda Rhimes, the 44-year-old writer and producer known for her high-octane dramas and whiplash plot twists.
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Nielsen, Essence partner for expanded 'African American Consumer' report
Target Market News
Nielsen, a leading global provider of information and insights, along with Essence, the No. 1 media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report." This is the fourth report examining black consumer issued by Nielsen, surveying more than 10,000 online and in-person participants during the 20th Essence Festival in New Orleans, to uncover what matters most to African-American consumers and key drivers of their purchasing and viewing habits.
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#LiveTV: Showtime exec wants Mayweather-Pacquiao fight
Multichannel News
Count Stephen Espinoza, like most who favor the sweet science, among the crowd that would love to see Floyd Mayweather finally battle Manny Pacquiao. Speaking at NewBay Media's The Business of Live Television Summit, Espinoza, the executive vice president and general manager of Showtime Sports and Event Programming with Showtime Networks, Inc., said they are "going to make another run at that. It's something that should happen."
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NAMIC NEWS


Cable Business Boot Camp presents 'Diversity in the 21st Century:
Is There An App for That?'

Cablefax
Join NAMIC's Jim Jones, vice president of education programs and diversity solutions and executive director of NAMIC Foundation, on Monday, Oct. 13, at Cablefax's Cable Business Boot Camp for the "Diversity in the 21st Century: Is There An App for That?" session. Click here for more information.
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28th Annual NAMIC Conference photo gallery
NAMIC
Thank you for helping us raise the bar at the 28th Annual NAMIC Conference. Click here to take a look at the photo gallery.
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NAMIC MEMBER MOVERS AND SHAKERS
  • NAMIC-Mid-Atlantic member Vanessa Butler has been promoted to assistant director, conference services, PBS.
  • NAMIC-Mid-Atlantic member Chawn Jackson has been promoted to senior director, talent acquisition & diversity officer, SiriusXM


  • Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.


    NAMIC JOB BANK

    Position Company
    Digital Video Programming Manager Shout! Factory
    Vice President & Group Publisher Media
    Sr. Director Strategic Marketing NBCUniversal
    Staff Analyst, Finance Crown Media Family Networks
    Coordinator, Corporate Communications Crown Media Family Networks

    Click here to view more job postings


    PROGRAMMING


    Univision, Telemundo compete in search for next star
    Fox News Latino
    Telemundo and Univision, the two major Hispanic television networks in the United States, compete for the same Sunday-night primetime audience with shows geared toward finding the next great star. Telemundo's "Yo soy el artista" ("I Am the Artist") and Univision's "Va por ti" ("Searching for You") both wager on technological innovation, the presence of celebrities and audiences' engagement on social networks.
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    Does Latino presence on TV reflect the growing population?
    Neon Tommy
    Latinos in today's society comprise 17 percent of the total United States population, according to a Columbia University study, but does that number reflect the presence Latinos have on television today? Shows like "Cristela" and "George Lopez" are examples of programs that reflect an all-Latino cast. However, shows of this nature do not come around very often.
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    MULTICULTURAL MARKETING


    Arnold Worldwide integrates multicultural, mainstream practices
    MediaPost
    Advertisers typically work with several agencies to connect with diverse demographics. There's one to handle African-American, another focuses on Hispanic and then there's the agency overseeing general market outreach. Now, Arnold Worldwide, which is part of Havas, is changing this long-standing model by announcing a new crosscultural approach to eliminate the redundancies and silos associated with hiring both a general market agency and a Hispanic agency.
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    ImpreMedia launches Chica Fresh for Hispanic millennial women
    MediaPost
    With more marketers trying to reach the country's burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand. The latest offering comes from ImpreMedia, publisher of El Diario in New York and La Opinión in Los Angeles among other Spanish-language newspapers, which has launched a new digital brand, Chica Fresh, targeting U.S. Hispanic women ages 20-35.
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    NAMIC Diversity Digest
    The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

    NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

    NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

    Colby Horton, Vice President of Publishing, 469.420.2601
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    Damon Sayles, Content Editor, 469.420.2662  
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