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Bounce TV marks second anniversary with record growth in advertising and ratings
Target Market News
Recently, Bounce TV celebrated its second year on the air, becoming the fastest growing African-American network in television. Among the milestones the network has to its credit is rapidly expanding its reach to 87 markets including all of the top African-American TV markets, 89 percent of all African-American TV homes, and 71 percent of the total television homes in the U.S.
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Communications companies must still report outages via NORS
The FCC website is no longer accessible, citing the government shut-down. "We regret the disruption, but during the Federal Government-wide shutdown," said a one-page online note at the usual FCC URL, "the FCC is limited to performing duties that are immediately necessary for the safety of life or the protection of property. FCC online systems will not be available until further notice."
Media General stations go dark on Dish Network in retransmission dispute
Deadline New York
The contract impasse left Dish Network customers through the southeast, Ohio, and Rhode Island unable to watch Media General's 18 network affiliated stations — including eight NBC affiliates, eight CBS ones, and one apiece for ABC and CW. They went dark on Dish Sept. 30 as the station owner and the No. 2 satellite company remained at loggerheads after a 90-day extension to their previous agreement expired.
Hollywood's 'race problem' is worse than you think
The Huffington Post
In bleak situations, incremental improvements can be mistaken for evolution. So it goes with Hollywood's consistent inability to include actors of color. Popular critical consensus suggests that we may have as many as four black Best Actor nominees: Chiwetel Ejiofor ('12 Years a Slave'), Idris Elba ('Mandela: Long Walk to Freedom'), Forest Whitaker ('Lee Daniels' The Butler') and Michael B. Jordan ('Fruitvale Station'). Ejiofor is currently favored to win the category, where he'll probably be joined by the likes of Tom Hanks ('Captain Phillips'), Robert Redford ('All Is Lost') and Bruce Dern ('Nebraska').
Mindy Kaling paves the way for South Asians in media and entertainment
The Association of South Asians in Media, Marketing & Entertainment held its 4th annual conference and gala over the weekend in New York City bringing together over 300 top South Asian leaders and innovators in digital media, television and film, marketing and advertising and music and entertainment for two days of insights and industry building.
Hispanic adult millennials: Trusting fewer, marrying later, and still speaking Spanish
Tr3s's 2012 study, 'Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty,' revealed that for Hispanic adult millennials, life is an exercise in risk assessment. They're cautious with good reason: just as they were entering adulthood, the 2008 economic crisis put a damper on their bright future plans. Jobs became harder to come by - especially dream jobs - and leaving mom and dad's house to live independently turned out to be not that easy.
Naomi Campbell: Diversity in fashion has improved
Naomi Campbell has noticed a "huge change" in the use of ethnic models. The supermodel is delighted designers have taken note of her work with the Diversity Coalition - speaking out against the "racist act" of not hiring enough black and Asian girls - and has already seen a marked improvement over the first few days of the international spring/summer 2014 shows.
Upcoming NAMIC events
27th Annual NAMIC Conference
Vision 2013: Inclusion. Inspiration. Imagination.
Oct. 8-9 — New York Marriott Marquis
Registration prices: $1,375 members; $1,650 nonmembers. For more information, visit the conference site.
Online registration closes today, Oct. 3 at 5 p.m. ET. Onsite registration will open Sunday, Oct. 6 at 3 p.m. ET.
Onsite registration prices: $1,475 members; $1,750 nonmembers
4 - 5:15 p.m. Oct. 8 New York Marriott Marquis
In 30 minutes, leading HR professionals will coach your small group on a range of specific topics. You can choose to work on your online presence, makeover your resume, or how to really work a networking event. Space is limited. Visit http://www.namic.com/events/conference/index.php for more information.
NAMIC-Mid-Atlantic: C-Suite Roundtable
6-8:30 p.m. Oct. 24 — 25 Massachusetts Avenue, NW, Washington, D.C.
Cost: Free for members and $35 for nonmembers. Click here to register.
Alterna TV launches wellness channel for US Hispanic audiences
Rapid TV News
Satmex's subsidiary Alterna TV is to launch Inti Network TV, a wellness channel for Hispanic audiences in the U.S. The channel, which intends to connect Latin American programming with U.S. viewers, will be introduced to pay-TV providers at the beginning of October.
8 black films to see in theaters now
What will be a rather crowded 4th quarter of 2013 for black cinema, begins in October, with at least 13 feature films that tell stories centered primarily on characters of African descent, scheduled for theatrical release over the next three months (October, November, December), in the U.S.
HBO Asia's first original series features a range of detective stories with regional stars
It's fitting that HBO Asia's first original series,'Serangoon Road' is a reflection of the region itself, featuring a story that walks a multicultural line, careful not to offend while at the same time relevant and entertaining enough to play to the different audiences across the cabler's footprint.
He showed all of us the 'Money'
Boxing observers can debate whether undefeated, pound-for-pound boxing champion Floyd Mayweather is the greatest fighter of this or any generation. But there's no debating that “Money” Mayweather's is the cable industry's undisputed pay-per-view revenue champ.
Black media slighted as spending power exceeds $1 trillion
The Final Call
Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found.
How brands can market to Generation Y Hispanics
Marketing to Generation Y, especially Hispanics, is all about transparency. Advertisers can no longer attempt to “trick” audiences. In fact, the biggest mistake advertisers make when trying to market to Generation Y is underestimating them. Many advertisers have an image of a brain-dead generation staring emptily into a small screen.
NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.
NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.
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PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com
Colby Horton, Vice President of Publishing, 469.420.2601
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