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NAMIC: Industry needs greater focus on diversity
Multichannel News
Cable executives say mixed results from recent industry diversity employment reports should energize the industry's efforts to improve its hiring and promotion of women and people of color. Executives speaking recently at a NAMIC and WICT joint town hall meeting at the NAMIC Conference said the survey results, which combine WICT's PAR (Pay Equity, Advancement Opportunities and Resources for Work/Life Integration) Initiative and NAMIC's AIM (Advancement Investment Measurement) employment survey, showed that the industry needs to remain committed to hiring and promoting women and people of color across all levels.
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Time Warner Cable agrees to acquire DukeNet for $600 million
Bloomberg
Time Warner Cable Inc., the second-largest U.S. cable company, agreed to buy fiber-optic network provider DukeNet Communications LLC for $600 million in cash, bolstering its business services in the Southeast. Time Warner Cable is acquiring the business from Duke Energy Corp. and investment funds managed by Alinda Capital Partners, according to a recent statement. The deal, which includes the repayment of debt, is expected to close in the first quarter of 2014, assuming it passes regulatory hurdles.
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Fox News' revamped primetime tops cable news Monday
Deadline Hollywood
Fox News Channel celebrated its 17th birthday last night with the unveiling of its new expanded primetime lineup and a bigger piece of cake than its cable news rivals combined. However, that slice was a little smaller than Fox News had Oct. 7. While up one percent to 2.027 million from its Sept. 30 overall 7 p.m. to 11 p.m. viewership, the revamped Fox News was down 15 percent to 329,000 among adults 24-54 from the big news night last week that marked the beginning of the government shutdown.
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LATEST DIVERSITY NEWS


Study finds TV shows with ethnically diverse casts, writers have higher ratings
UCLA Newsroom
Television viewers are more likely to watch shows that employ racially diverse casts and writers, according to a new study done at UCLA's Ralph J. Bunche Center for African American Studies. In an analysis of more than 1,000 television shows that aired on 67 cable and broadcast networks during the 2011–12 season, UCLA researchers studying racial diversity in the entertainment industry found that more viewers were drawn to shows with ethnically diverse lead cast members and writers, while shows reflecting less diversity in their credits attracted smaller audiences.
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'Linsanity': For Asian fans, it felt just like 'Young love'
NPR
20 months after it first took pop culture by storm, the global sports craze known as "Linsanity" has found a revival on screen. Jeremy Lin's unlikely rise from bench-warmer to basketball phenom is retold in a new documentary called (what else?) 'Linsanity,' which opened in select theaters on Oct. 4. Back in February 2012, Lin, a high-scoring, Taiwanese-American point guard, fueled a seven-game winning streak for the New York Knicks — and seemingly launched a 1,000 Lin-spired word puns.
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Spanish-language TV shows muscle in US
Fox News Latino
The rise of the Spanish-language television industry appears to be unstoppable in the U.S. as media outlets that broadcast in English are looking more and more toward a market of 53 million Latinos with $1.2 trillion in purchasing power. Big networks such as Univision, Telemundo and CNN en Español and local channels like Miami's America TeVe and MegaTV are fighting a marketing battle to capture viewership among a complex and diverse Hispanic audience.
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NAMIC NEWS


Upcoming NAMIC events
NAMIC-Mid-Atlantic: C-Suite Roundtable
6-8:30 p.m. Oct. 24 — 25 Massachusetts Avenue, NW, Washington, D.C.
Cost: Free for members and $35 for nonmembers. Click here to register.

NAMIC - New York Executive Breakfast Club Series: Sam Yagan
CEO of Match.com
8-10 a.m. Oct. 23 — 1900 Broadway, N.Y., N.Y.
Cost: $30 for members and $45 for nonmembers. Click here to register.

NAMIC - New York Executive Breakfast Club Series: Evan Shapiro
President of Participant Television & Pivot
8-10 a.m. Oct. 30 — 1900 Broadway, N.Y., N.Y.
Cost: $30 for members and $45 for nonmembers. Click here to register.

NAMIC - New York Executive Breakfast Club Series: Richard Gay
EVP of Strategy & Operations Music Group at VIACOM
8-10 a.m. Nov. 5 — 1900 Broadway, N.Y., N.Y.
Cost: $30 for members and $45 for nonmembers. Click here to register.

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PROGRAMMING


Aspire network acquires cable rights for HBCU sports show, 'Inside The Game'
Target Market News
The ASPiRE cable network has acquired national cable rights to 'Inside the Game,' the nation's longest-running sports highlights show devoted exclusively to historically black colleges and universities. Hosted by ESPN host and producer Stan Lewter, the series provides viewers with football and basketball highlights, interviews and features from HBCU institutions around the country.
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The 12 greatest depictions of Asian characters in TV and film history
PolicyMic
PolicyMic pundit, New York University student, and all-around awesome person Anjana Sreedhar recently published an article titled '5 Most Offensive Asian Characters in TV History.' The terrific piece highlighted the love-hate relationship that some TV executives (and audiences) have with the Asian-American community: They love to stereotype us, and we hate it.
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'The Good Wife' co-creator favors more diversity in Hollywood
The Wall Street Journal
Hollywood would be better if the industry were more diverse, Robert King, co-creator of the CBS drama 'The Good Wife,' said Oct. 6, in New York. “Our show is seen as radical because it shows both sides” of an issue, he said during a panel discussion about television and politics at the New Yorker Festival.
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MULTICULTURAL MARKETING



How the Hispanic consumer is influencing the entertainment industry
HispanicAd
It's no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren't asking if this demographic is affecting the nation. Rather, they're asking how they're affecting it. With a projected buying power of $1.5 trillion by 2015, the U.S. Hispanic population is worth watching. And, as technology continues to shape the way consumers access entertainment, it's important to keep up with how this key demographic group interacts with TV programming, music, and games. Here, we take a look at some current trends and highlight why the entertainment industry should be taking notes.
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Hispanics lead as web users who are truly mobile-first
eMarketer
The mobile Internet may be getting lots of attention for the share of time it is taking from the desktop Web, but that doesn't mean the phone is most mobile Internet users' primary access point. According to a May 2013 survey from the Pew Internet & American Life Project, 34 percent of U.S. mobile Internet users primarily went online using their mobile phone, while 53 percent preferred a different device.
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Young people are not as digitally native as you think
The New York Times
Everyone knows young people these days are born with smartphones in hand and will stay glued to the Internet from that time onward. Right? Well, not quite. Actually, fewer than one-third of young people around the world are “digital natives,” according to a report published Oct. 7, and billed as the first comprehensive global look at the phenomenon.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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