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Univision Deportes Network outperforms ESPN Deportes and FOX Deportes to become the number 1 Spanish-language sports cable network in the US
Zap2it Partner
Univision Deportes Network (UDN), the 24-hour Spanish language sports network owned by Univision Communications Inc., the leading media company serving Hispanic America, announced that during the third quarter it outperformed ESPN Deportes (ESPND) and Fox Deportes (FOXD) as the No.1 Spanish-language cable sports network in primetime and total day, and is now the largest Spanish-language sports network thanks to its unprecedented growth as it relates to distribution, speed of viewership growth, most popular programming and live sports events aired. UDN also announced that beginning Oct. 28 Nielsen will publicly report ratings for UDN, which was launched in April 2012.
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Smartphones spur multiscreen usage in Mexico
eMarketer
Consumers the world over are integrating multiple media devices into their daily routines — often simultaneously — and those in Mexico are no different. According to July 2013 UM (formerly Universal McCann) data, the most common dual activity did not involve two screens, but simply using a mobile phone while traveling out and about.
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LATEST DIVERSITY NEWS


Slavery on screen: Creators of 'Roots' discuss '12 Years' and 'Django'
Atlanta Black Star
Recently as described by 'CNN,' there has been a Renaissance of sorts in African-American cinema. Several contemporary films have focused on a large section of America's past, often omitted from our screens entirely: Slavery. Given its impact and duration, American slavery for far too long has been underrepresented, both in film and television. In some projects the institution was omitted entirely, repainting America's past rather then confronting it honestly.
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Asian Americans protest Jimmy Kimmel
Time
Recently, protesters marched through the streets of San Francisco carrying pictures funnyman Jimmy Kimmel's face — with a Hitler mustache drawn above his lip and a swastika by his side. More than 100 people, largely Asian-Americans, were still fuming about a skit that aired on Kimmel's late-night show earlier this month.
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Here she is, the Miss America you don't know
CNN
Nina Davuluri changed the face of the American girl next door after she became the first Miss America of Indian descent. Her historic win introduced Bollywood dance into the talent portion of the contest that, up until 60 years ago, required contestants to be in "good health and of the white race."
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Speak your piece: A DirecTV insult
The Daily Yonder
DirecTV has stopped running a video commercial and apologized (sort of) for the ad, which contains egregious stereotypes of rural people. “It certainly was not our intent to offend anyone and we apologize if there were customers that did not like the ad or found it offensive,” DirecTV Public Relations Manager Jade-lin Ekstedt said recently.
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The gutting of diversity in TV stations and media voices
The Seattle Times
Analyze the media industry for any length of time and you'll notice platitudes used decades ago are still buoyant today. The beloved governing body known as the Federal Communications Commission (FCC) has proclaimed for more than 30 years that its mandate is to protect “localism, competition and diversity.”
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NAMIC NEWS


Upcoming NAMIC events
NAMIC - New York Executive Breakfast Club Series: Richard Gay
EVP of Strategy & Operations Music Group at VIACOM
8-10 a.m. Nov. 5 — 1900 Broadway, N.Y.
Cost: $30 for members and $45 for nonmembers. Click here to register.

NAMIC - Atlanta/WICT Southeast National Conference Recap
6-8 p.m. Nov. 7 — Turner Broadcasting Techwood Campus, 1050 Techwood Dr. NW, Atlanta
Click here to register.

NAMIC - Carolinas: Unleashing the Leader from Within
5-8 p.m. Nov. 13 — The Connections Cafe, TWC campus 7800 Crescent Executive Drive, Charlotte, N.C. 28217
Click here to register.

NAMIC - Mid - Atlantic: Diversity Champion Award Honoring Glenn A. Britt and Time Warner Cable
6-9 p.m. Nov. 14 — W Hotel, 515 15th Street, NW, Washington, D.C.
Cost: $100 for members and $125 for nonmembers. Click here to register.

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PROGRAMMING


Speaking to young Latinos, in English
The New York Times
Since 1986, Jorge Ramos has anchored the Univision network's 6:30p.m. news broadcast, a vital source of information for the nation's 50 million plus Spanish speakers.
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'Crazy, Sexy, Cool: TLC' draws 4.5 million viewers for VH1
Bloomberg
On today's 'The Scene,' VH1 President Tom Calderone discusses the success of his network's TLC biopic. He speaks with Adam Johnson and Trish Regan on Bloomberg Television's 'Street Smart.'
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The new TV show you should be watching
The Daily Life
Clem Bastow writes, "A few months ago, my friend Kelly and I were driving to archery (bear with me), and like every Saturday, on the way we passed the 20th Century Fox lot. This particular week, Fox had plastered every inch of their walls - and a few local billboards, too - with posters for 'Sleepy Hollow,' their upcoming TV show."
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MULTICULTURAL MARKETING


Wisely approaching the other half of your audience
Allvoices
At a time when 'Modern Family' is a true TV sensation and a film like 'Slumdog Millionaire' sweeps the Oscars, the idea of missing the boat on multicultural marketing may sound absurd. However, businesses of all stripes continue marketing to only part of their audience in the U.S. and beyond.
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Ethnic marketing giving way to 'post-multiculturalism'
Postmedia News
Now that one in five Canadians are immigrants, and nearly as many are second-generation citizens, you'd think the ethnic marketing of the last two decades would be reaching fever pitch. Instead, forecasters predict the opposite will soon be true, with growing emphasis on a “post-multicultural” nation.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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