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Nielsen's message to marketers: Multicultural consumers are major holiday spenders
Broadcasting & Cable
The holiday shopping season is in full swing, and Nielsen data indicates that marketers should be targeting multicultural consumers in a big way with their campaigns. A Nielsen report says that while 10 percent of the U.S. population plans to spend more this holiday season than last year, multicultural households will account for 43 percent of the projected extra spending. The breakdown is 17 percent of African-Americans polled plan to increase their holiday spending, followed by 13 percent of Asian-Americans and 13 percent of Hispanics.
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2014 NAMIC Education Programs Impact Study
Have you participated in any of NAMIC's education programs: Executive Leadership Development Program (ELDP); NAMIC Leadership Seminar; the L. Patrick Mellon Mentorship Program? If you answered yes to any of these, we'd love to hear from you!
NAMIC is pleased to announce the launch of the 2014 Education Programs Impact Study. The study will assess the impact of NAMIC's core education programs on various aspects of participants' career paths. It is part of our ongoing effort to ensure that we are meeting the needs of our constituents through a relevant portfolio of programmatic offerings.
As a thank you to all survey participants, we will be holding a drawing to award a complimentary registration ($1,500 value) to the 29th Annual NAMIC Conference, set for Sept. 29 and 30, 2015, at the New York Marriott Marquis, to five survey participants. If you have already completed the survey, please email to enter into the drawing.
Your feedback is extremely important, whether you have actually participated in one of the education programs or not. We appreciate your participation in the survey and look forward to your feedback. Click here to take the survey.
2015 NAMIC Educational Course Offerings
2015 NAMIC Leadership Seminar
Atlanta: April 8-10, 2015 (Application deadline: Feb. 27, 2015)
Chicago: July 22-24, 2015 (Application deadline: June 5, 2015)
Los Angeles: Nov. 4-7, 2015 (Application deadline: Sept. 18, 2015)
NAMIC ELDP Class XV
(Application deadline: Aug. 21, 2015)
Session 1: Oct. 13-16, 2015
Session 2: Dec. 9-11, 2015
Session 3: February 2016
Session 4: April 2016
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Miami International Film Festival announces $10,000 foundation sponsorship of MiamiFF Encuentros Program
Miami International Film Festival
Miami International Film Festival, a program of Miami Dade College's MDCulture, proudly announces the 12th annual edition of MiamiFF Encuentros, a post-production development program that is a call to action for all Latin-American and U.S. Hispanic filmmakers to submit unfinished films for consideration to win an achievement award from MiamiFF, valued at $10,000. Sponsored by the John S. and James L. Knight Foundation, the program coincides with the 32nd Annual MiamiFF taking place March 6-15, 2015.
No more 'Mad Men:' Ad agencies get serious about diversity
When it comes to gender diversity, some ad agencies are leading the way. Two years ago, Courtney Buechert, CEO of Eleven, Inc., realized he had a problem. Sure, his San Francisco-based agency had great clients, including Apple, Facebook and NetApp, but among a staff of 150, there were no female creative directors and not a single woman in senior management. The four partners? All men.
Obama meets Colbert: 6 unbuttoned moments
When President Barack Obama sat down with comedian Stephen Colbert, he didn't actually loosen his necktie. But we saw a relaxed president, with just two years left on the clock, playing to a receptive audience of nearly 1,500. Included are some of the more memorable moments from the president's appearance on "The Colbert Report."
The future of movies will be more Latino
When "Instructions Not Included" — the Mexican breakout hit that quickly became the highest-grossing Spanish-language film ever in the U.S. — was released in 2013, it was written about with mild surprise, the way that successful movies starring predominantly black casts are often categorized as unexpected hits. It was a wonderful example of the power of one segment of the "Latino market," which is a diverse collection of many different nationalities, as opposed to the single bloc that it is often portrayed as.
He gives all the reasons people say diversity in movies isn't important, then proves them all wrong
When he was a kid, other kids called him "Aladdin" like it was an insult, because of his brown skin. But he was just glad they finally saw him as a hero, as someone worthy of being loved. Imran Siddiquee gave this talk at TEDxSanta Catalina School. You might recognize Siddiquee's name from his earlier work with "The Representation Project" (formerly "Miss Representation") and the #NotBuyingIt app.
NAMIC MEMBER MOVERS AND SHAKERS
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Telemundo, Mashable team up to launch Spanish-language technology hub '#ElPulso via Mashable'
TV by the Numbers
Telemundo unveiled its partnership with Mashable, the leading media company for the Connected Generation, at the Mashable Media Summit showcasing a dedicated Spanish-language content hub titled "#ElPulso via Mashable."
Mexicanal produces 'Son Mariachis'
Mexicanal has created and produced its second original docureality program, "Son Mariachis." This 13-episode series, which takes viewers behind the scenes of Central Mexico's Mariachi Banda Nueva Generación (New Generation Mariachi Band), captures the lifestyle and struggles of those involved in one of the country's most enduring musical pastimes.
DreamWorks Animation to launch TV channel in Asia
Los Angeles Times
Making a big play to expand its worldwide television business, DreamWorks Animation SKG Inc. plans to launch a kids and family television channel in Asia. The Glendale, California, studio said the new channel will broadcast TV shows in 19 Asian countries. The animated programming will feature classic DreamWorks characters as well new content and characters from the Classic Media library.
'Piolín' returns to Entravision stations
Entravision Communications Corporation announced that legendary radio personality Eddie "Piolín" Sotelo will launch a morning show, "El Show de Piolín," on 16 of the company's radio stations beginning on Jan. 5 as part of a programming and network advertising sales agreement. Considered one of the most successful radio hosts in the history of Spanish-language radio, Piolín previously hosted a successful morning program, "Piolín por la Mañana," on select Entravision radio stations between 2006 and January 2012.
5 strategies to avoid embarrassing marketing missteps in a
When Apple acquired Beats Electronics from Dr. Dre and cofounder Jimmy Iovine for $3 billion, the deal showed just how well Apple CEO Tim Cook and his team "get" culturally inclusive marketing. Not only does Dr. Dre bring ties to the music industry and a cool factor, but he's also popular with Apple's diverse customer base. Even if you don't have $3 billion to invest in an acquisition, your company can benefit from culturally inclusive marketing. The majority of births are now people of color, and by 2042, no one group will have a majority. Creating a culturally inclusive brand image and talent pool is one of the most effective ways for companies to connect with new customers and expand their market share.
Study: Ethnic diversity can deflate stock market bubbles
The University of Texas at Dallas
Stock market bubbles have led to economic catastrophes from the Great Depression through the dot-com boom of the 1990s and up to the recent housing financial crisis. Although these episodes cause widespread financial havoc, the reasons behind economic bubbles remain unclear. A new study proposes a cause: Bubbles happen when people mindlessly trust the behavior of others, particularly when surrounded by ethnic peers.
Hispanics and millennials growing together as e-commerce shoppers
According to a study by Adroit Digital to gain insight into how Hispanics shop online and respond to online advertising efforts, advertisers can evolve in tandem with the Hispanic shopper. A younger population means Hispanic earning power stands to increase exponentially by 2024. In this way, Hispanic online shopping habits may increasingly mimic those of millennials, as a large chunk of the Hispanic population is already in the 15-to-34-year-old age bracket.
Marketers, retailers are leaving $1.1 trillion on the table by neglecting the African-American consumer
A digital strategist with 14 years experience, Tynicka Battle offers advice to marketers: "There's a good chance you're doing it wrong. Check your approach. You can't just earmark 2.6 percent of your advertising spend on a segment that represents nearly 14.2 percent of the U.S. population. If you're targeting African-Americans, have you designed a campaign that appeals to the separate generations in your target?"
ANA/White Ops study: Extent of advertising bot fraud
Association of National Advertisers
Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the Association of National Advertisers and online fraud detection firm White Ops' study of bot fraud in the digital advertising industry.
NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.
NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.
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Colby Horton, Vice President of Publishing, 469.420.2601
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