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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Dec. 12, 2013

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Twitter 'see it' button adds more TV networks and cable companies
Ad Age
Comcast is expanding its See It platform, which essentially turns Twitter into a remote control, by adding several broadcast and cable networks as well as rival pay-TV providers. ABC, A&E Networks, AMC Networks, Crown Media Family Networks, Discovery Communications and Fox Networks Group will soon promote certain programming via See It, while Cablevision and Time Warner Cable will make the functionality available to their subscribers.
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This new app will let you stream cable TV to your phone or laptop
Business Insider
Recently, NimbleTV launched its new streaming service for New Yorkers. The service is a cloud-based DVR that lets customers with a cable subscription watch TV on the iPhone, iPad, Apple TV, and Roku.
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Violence on broadcast TV at cable TV levels
U.S. News & World Report
Broadcast television dramas are catching up to the level of violence often found on their cable counterparts, a Parents Television Council study released recently finds, and are often not given the Mature Audience only rating that cable's most violent dramas typically bear.
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LATEST DIVERSITY NEWS


Sean Combs' music station begins with a limited audience
The Associated Press via Campbell River Courier Islander
Sean Combs' new Revolt channel launched with a nod to big dreams and its founder's musical past, bringing a new outlet for music to television. Despite some technical glitches in its opening Monday, Combs aspires to nothing less than making Revolt the ESPN of music, with well-curated playlists and a strong focus on industry news.
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'Miss Earth' widens reach to US, Latin America
Philippine Daily Inquirer
The Miss Earth pageant is going places. For the first time in its 12-year history, the Philippine-based international competition will be seen live in select Latin American countries, as well as in some parts of the United States. Lorraine Schuck, executive vice president of pageant organizer Carousel Productions, said a Venezuela-based television firm struck a deal for the coronation night's live telecast in the pageant-crazed South American country, as well as in other nations in the continent.
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Tyler Perry reacts to news of Paul Rudd's 'SNL' Madea
HitFix
If you happened to watch 'Saturday Night Live' recently, you might have caught the show's spoof on the recent trend of African-American themed holiday films entitled 'White Christmas.' The skit featured Paul Rudd as a Caucasian version of Tyler Perry's signature Madea character as well as also poking fun at the box office smash 'The Best Man Holiday.' Conveniently, HitFix spoke to Perry, who was promoting 'A Madea Christmas,' less than 12 hours after the skit aired and asked him what his reaction was.
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Jimmy Smits opens up about 'Sons of Anarchy' and being kept 'Off Kilter' by show creator Kurt Sutter
TV Week
It’s been 27 years since Jimmy Smits burst onto the scene as one of television’s most memorable characters, attorney Victor Sifuentes on 'LA Law.' In many of his award-winning roles, including those on 'The West Wing,' 'NYPD Blue' and 'Dexter,' Smits has operated on the enforcement side of the law, as a cop, a legislator and an assistant district attorney.
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NAMIC NEWS


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PROGRAMMING


Chinese channel debuts in North America
China Daily USA
SimulTV is a pioneering technology with an exclusive Chinese partnership. Founder and CEO Steven Turner began designing SimulTV in 2004 to create the first platform that allows viewers around the world to interact while watching television programs and movies with real-time video chatting and social-media channels imbedded on one screen.
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Martin Bashir resigns from MSNBC, joining Alec Baldwin
Deadline
Martin Bashir has resigned from MSNBC after the drum beat. Martin Bashir failed to die down after he apologized on air for having suggested, on air, that someone might defecate in Sarah Palin’s mouth. “Upon further reflection, and after meeting with the president of MSNBC, I have tendered my resignation,” Bashir said in an email first posted by Mediaite.
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Another Latina exits CNN's anchor desk
Hispanically Speaking News
CNN has confirmed that Zoraida Sambolin, co-host of 'Early Start' is leaving the cable network on Friday, Dec. 13. The show runs on the 5 - 7 a.m. time slot and is co-hosted by John Berman. This is the latest Latina to be exiting the cable network that already has few Latinos on its on-air roster as anchors or guest panelists.
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Gabrielle Union, BET's new leading lady, hypes network's first original drama
The Washington Post
The Reliable Source writes, "After watching the first episode of the network’s much-hyped 'Being Mary Jane' starring Gabrielle Union, we'd say the show is more of a dramedy. And sure enough, the 100 or so fans really seemed to enjoy themselves, especially since Union was on hand herself to kick off the promotion for her new series."
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MULTICULTURAL MARKETING


15 myths that could ruin your Hispanic ad campaign
HispanicBusiness
A free ebook by the Latina Creative Agency and Kaufer DMC lays out what companies need to do to tap into the ever more affluent U.S. Hispanic marketplace. Hispanics make up the fastest-growing minority group in the U.S., and are rapidly increasing their buying power as well.
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Latinos the NFL's secret commercial weapon
VOXXI
Latinos have become the new niche market for the NFL, with a skyrocketing Hispanic audience quietly emerging as one of the reasons for the game’s continuing unbridled success. In 2012, the NFL attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up, according to Nielsen statistics.
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Asian Americans' shopping habits make retailers' eyes light up
Los Angeles Times
In her Tory Burch flats and carrying the requisite Burberry bag, Linda Mar eyes the buttery leather designer purses, pausing to click off the labels: Phillip Lim. Chloe. Prada. "I want the name brands," the Taiwanese immigrant says, as she wanders the aisles of Saks Fifth Avenue at Los Angeles' South Coast Plaza.
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Social shifts drive multicultural marketing
CRM Magazine
With the economic power of minorities constantly in flux, brands have had to adapt their campaigns and take a much more multicultural approach to content-based marketing. Hispanic buying power, for one, increased from $491 billion in 2000 to $1.2 trillion in 2013, according to a recent Packaged Facts report. And despite the most recent economic recession and growing unemployment, Hispanics have become more socially mobile, rising consistently in socioeconomic status.
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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