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Bollywood celebs using Twitter to promote brands
The Times of India
Besides appearing in commercials and other marketing campaigns, Bollywood celebrities have now started using Twitter to promote the brands they endorse, says a new report. A study of tweets of Bollywood stars by social media analytics firm 'To The New' reveals that around nine percent of discussions on Twitter by celebrities are based around promoting their own brands.
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Time Warner adds TV Asia to line-up throughout SoCal
Rapid TV News
Time Warner Cable has announced the expansion of TV Asia throughout Southern California. TV Asia is available to Time Warner Cable subscribers as part of South Asian programming packages. TV Asia provides a wide range of programming produced for South Asian Americans who want to maintain ties with their cultural heritage and way of life.
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Sources: Comcast weighs 3 options for Time Warner Cable deal
Reuters
Comcast is examining three scenarios for a potential deal with Time Warner Cable, including a full takeover bid for the second-largest cable operator, people close to the situation said. Top cable provider Comcast is also considering whether it could buy some selective Time Warner Cable markets, or team up with another cable company besides Charter Communications to bid for all of Time Warner Cable, the people said recently.
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LATEST DIVERSITY NEWS


African-American woman to run humorous 'Harvard Lampoon' magazine
NPR
We're going to switch gears now and talk about comedy, which is, perhaps surprisingly, not all fun and games. Take, for instance, 'Saturday Night Live' - that program was criticized this year for having no black women as part of the regular cast, in fact, there has not been one since 2007. But we've caught up with two women who are about to make history.
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Why young Asian-Americans are fleeing Hollywood
PolicyMic
Dana Ter writes, "We were speaking in English and picking strawberries at a night market in Taipei last winter when the storekeeper curiously asked my friend where I was from (even though I had lived there for seven years). 'She's visiting from New York,' my friend informed him. After buying the strawberries, she said, 'it's funny how he just assumed I was Taiwanese. It must be because of my skirt.'"
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Where are the black women in Hollywood?
USA Today via My Central Jersey
Recently marked the beginning of the awards season frenzy, as nominations for the Screen Actors Guild Awards and Golden Globes were announced. Yet, there was one important group that made a poor showing among the roster of talented nominees: Black women.
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PROGRAMMING


New Latino reality series to premier on mun2
TV by the Numbers
mun2, the leading Hispanic entertainment cable network, will premiere "Welcome to Los Vargas" on Sunday, Jan. 26 at 9 p.m. PST/8 p.m. CST. The Hispanic celebrity reality series follows the life of retired three-time world boxing champion Fernando Vargas, his wife of 20 years, Martha, their four dynamic children, Fernando Jr., Amado, Emiliano, and Mibella "China," and Martha’s loving father, Alfredo.
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Gabrielle Union channels Soledad O'Brien in BET's 'Being Mary Jane'
Variety
BET is taking a leap in a new venture: Drama. The cabler has produced its first original drama, 'Being Mary Jane' starring Gabrielle Union. The series revolving around a public and private life of a cable TV news anchor has been described as "relatable" and "realistic," but cast member Aaron D. Spears had a different word for it.
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'Dancing With the Stars' coming to Cambodian TV
The Hollywood Reporter
Cambodia Television Network (CTN) has licensed global BBC Worldwide hit format 'Dancing With the Stars,' with the show set to premiere in the developing Southeast Asian nation in mid 2014. Cambodia Broadcasting Corporation, which owns CTN, will produce the local version of the show.
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MULTICULTURAL MARKETING


Calling the Latino market
CFO
The Hispanic population in the United States is exploding. There were an estimated 53 million Latinos in the United States in 2012, and the Census Bureau expects that number to more than double by 2050. The group’s purchasing power was $1.2 trillion in 2012, according to the Selig Center for Economic Growth.
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Robert Rodriguez' El Rey network lures General Motors in ad pact
Variety
Hyundai likes to back the zombies from AMC's "The Walking Dead," while Ford has displayed a yen for the fashionable bloodsuckers of the CW's "Vampire Diaries." Now General Motors will sponsor the vampires of the Robert Rodriguez cult favorite "From Dusk Till Dawn" along with several other shows on the filmmaker's infant El Rey cable network.
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Toyota creates Total-Market Marketing Model
Hispanic Ad
To make sure Toyota continues to address the needs of the new marketplace, the manufacturer will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model, called Total Toyota or T2. While the agencies remain separate and distinct business units, they will collaborate under the T2 umbrella. To complement the agency approach, Toyota's in-house multicultural marketing team will now be integrated across all product marketing teams.
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'Total Market' gets lots of buzz, but multicultural agencies will suffer badly
Ad Age
Pepper Miller writes, "Advertising has a new darling concept for everyone to toss around to show how much they get the need to reach an ever expanding and varied target audience. I'm talking about "Total Market," which was being touted at the ANA Multicultural Conference this year as the solution for addressing the growth of Hispanics and Asians in the U.S. population, and cashing in on the undeniable influence that African Americans exert as trend setters."
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NAMIC Diversity Digest
The opinions, beliefs and viewpoints expressed by the various authors cited in this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of NAMIC.

NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.

NAMIC, Inc. | 320 West 37th Street | 8th Floor | New York, NY 10018 PHONE 212-594-5985 | FAX 212-594-8391 | www.NAMIC.com

Colby Horton, Vice President of Publishing, 469.420.2601
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Lee Escobedo, Content Editor, 469.420.2663  
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