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So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting e-commerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media's latest Print & Digital Promotion Trends report, analyzing...

source: MediaPost

In the land of search engines and social media platforms providing more context to the things they show, Google is now tweaking its search results for news articles. When searching on desktop, users will find — in the News...

source: Nieman Lab

It's never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start. The social network's research arm commissioned a study of 1,801 people 18 and older...

source: Adweek

It was 8:15 a.m., and I was crying on the L train. The proximate cause was the most recent issue of Helena Fitzgerald's Griefbacon, an email newsletter she sends out regularly to subscribers who pay, slightly less regularly to subscribers who don't. I had broken up with...

source: Vanity Fair

Churn is a reality of all subscription businesses, as is the “saves” team charged with dissuading those with an intent to unsubscribe from doing so. For the last few months, Nordic media giant Schibsted has developed new tools and user journeys to prevent people...

source: Digiday

Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization...

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