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Jan. 3, 2014

 




NAA News

Why 2014 will showcase the bright future of the newspaper industry
During a time when all media are transforming and experimenting with yet another wave of digital nuances and advanced technology, growth is something most businesses only hope to achieve. Despite overstated cynics, the newspaper industry has seen growth in virtually all endeavors. Looking back at the biggest accomplishments in 2013, it is easy to survey the tremendous success as well as the potential for 2014.
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PRC approves postage surcharge — new rates a mixed bag for newspapers
The Postal Regulatory Commission (PRC) delivered mailers an unwelcome present this Christmas, granting the U.S. Postal Service’s (USPS) request for an “exigent” rate increase on top of the statutory price cap adjustment that was approved in late October. The means that with the price cap adjustment and the “exigent” increase, postal rates across all classes of mail will increase by a cumulative 6 percent.
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The Tampa Bay Times enters the new era of long-form journalism
As Hurricane Sandy battered the East Coast in October 2012, much of the media attention focused on the destruction. Further south, a replica of the HMS Bounty sunk off the coast of North Carolina, claiming the lives of two crew members. Even further south, the tragic turn of events would lead to a nearly year-long pursuit of digital long-form journalism that has become a new way for newspapers to tell stories.
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Top 25 Stories from NAA in 2013
With infographics showing the power and reach of newspaper media, studies detailing audience engagement, and resources to help publishers make the most of new trends and platforms with innovative strategies, this blog post provides an insightful look back at the topics that mattered most in 2013.
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PRODUCT SHOWCASE
  Newspapers choose Agfa Graphics.

Worldwide, more than 50% of the 520 million newspapers read daily are produced with Agfa Graphics’ technology. Arkitex workflow, Advantage platesetters and N94-VCF chemistry-free offset plates are part of our complete newspaper production package. We understand newspapers, which is why newspapers choose Agfa Graphics.
 


Sponsor breakout sessions at NAA mediaXchange 2014
Sponsor breakout sessions at NAA mediaXchange 2014 allow companies that provide products or services in the newspaper industry to present new and innovative information. From 8 a.m. to noon on Wednesday, March 19, the sponsor breakout sessions will give sponsors the unique opportunity for a 45-minute presentation to key media, newspapers and advertising executives. Presentations must fit into one of the following categories: audience/circulation, digital, advertising/revenue or print.
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T&G Santa Fund celebrates 75 years of bringing holiday cheer
The Telegram & Gazette of Worcester, Mass., is excited to celebrate 75 years of service to their local community through the nonprofit T&G Santa Fund, delivering toys and gifts to more than 10,000 children in need all around Central Massachusetts. Children ages 12 and younger who would not otherwise receive holiday gifts can each receive up to two toys and a book.
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Business Models


For newspaper stocks, 2013 was a surprisingly good year
Publicly traded newspaper companies saw their share prices rise sharply during 2013. Yes, the overall market was strong — with the S&P index up 29.5 percent and the Dow Jones up 26.5 percent. Investors are clearly cheering up about the newspaper industry’s prospects. Most of the year-to-year gains ranged from 60 percent up. And that follows good gains in 2012 when share prices rose by a quarter to a third at most of the companies.
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Opinion: The problem with paywalls
Technology Tell
Fortune’s Adam Lashinsky, Sr. asks rhetorically why we’re still debating the value of paying for good, quality journalism on the cusp of 2014? Lashinsky says his personal journalism consumption is fairly old school. He gets three newspapers delivered to his doorstep and subscribes to numerous print magazines, noting that he pays for them. He also avidly uses their Web, phone, and tablet versions, switching back and forth among media over the course of the day, depending on where he is and what he’s doing at the time.
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New York Times website redesign coming Jan. 8
Poynter
It’s finally happening: The New York Times redesign arrives next week, the newspaper reports. Since Thursday, some readers have viewed a portion of the new site, which includes responsive design and a less cluttered overall look, before the full redesign is launched on Jan. 8. Leslie Kaufman of the Times notes the redesign will enable the company to publish native advertising.
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  PRODUCT SHOWCASES
The Largest Marketing & Distribution Company in the U.S.


CIPS Marketing Group, Inc., is a national marketing and distribution firm with more than 40 years experience providing its clients with the highest quality distribution in the industry. With steep declines continuing in the newspaper and publication industry, CIPS Marketing brings the most innovative and costeffective solutions to the industry.
Now Offering Customer Voice Analytics!


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Transform Your Obituary Category


Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.


Advertising


7 native content campaigns that rocked 2013
The Huffington Post
The banter around native advertising — and more specifically native content publishing — reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is fantastic native content when we see it.
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Ad units in magazines' iPad editions climbed 16 percent in 2013
Ad Age
Ad units in magazines' iPad editions climbed 16 percent in 2013, according to a report out Dec. 30 by MPA — The Association of Magazine Media and Kantar Media. The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. Total print ad pages and iPad ad units combined increased 6 percent year-over-year.
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3 online advertising trends to watch out for in 2014
VentureBeat
End-of-year predictions are as much a holiday season staple as fruit cake and champagne. That said, champagne isn’t the only thing that’s been bubbly lately. Many of the building trends in digital advertising over the last few years have been crossing into the mainstream: real time bidding, social media as a must-have channel, online video, and of course mobile.
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Competitors


Reddit in 2013: 56 billion pageviews, 41 million posts, and oh-so-many cats
VentureBeat
Reddit released its stats for 2013, revealing some staggering new numbers about visitors and page views, votes and comments, and the top posts of the year. The self-proclaimed “front page of the Internet” attracted 56 billion pageviews and 731 million unique visitors in 2013, with an average visit duration of 15 minutes, 55 seconds. This compares to 37 billion page views and 400 million unique visitors in 2012.
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From code to re/code: WSJ, NBCU go 'nutso' over all news digital
MediaPost
New Year’s Day was all things D-Day, as News Corp. shuttered the influential digital news brand AllThingsD and relaunched it as The Wall Street Journal’s WSJD, a new technology-focused hub that will expand the Journal’s coverage of digital media news and analysis. AllThingsD founders Walt Mossberg and Kara Swisher, meanwhile, tweeted New Year’s greetings and officially unveiled plans to relaunch their brand of digital media news coverage as a new site called Re/code, in partnership with strategic investor NBCUniversal News Group.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
FTC explores native advertising
NAA
This month, the Federal Trade Commission held an inaugural workshop on native advertising called “Blurred Lines: Advertising or Content?” The purpose of the workshop was to better understand the “blending of advertisements with news, entertainment, and other editorial content in digital media.”

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The successes and lessons learned by the Tampa Bay Times in pursuit of a long-form bounty
NAA
It was a risky move. The Tampa Bay Times was about to remove one of its senior enterprise reporters, Michael Kruse, from the normal beat for nearly nine months to focus on one story.

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New NAA ad for download: Why advertisers turn to newspapers in December
NAA
Did you know that 30 percent of toy, hobby and game sales happen in November and December? Or that 64 percent of adults who read a newspaper in print or online in an average week have shopped for these things in the past three months?

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Digital


2013: A year in Twitter journalism
Muck Rack Daily
From Edward Snowden's big reveal to the Boston bombings, social media has become an established part of how news spreads and increasingly how it is sourced. In Twitter's S-1 filing prior to its IPO, the company listed a risk factor that "influential users, such as world leaders, government officials, celebrities, athletes, journalists, sports teams, media outlets and brands or certain age demographics conclude that an alternative product or service is more relevant." We've seen no sign of that happening.
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Google, Microsoft, Yahoo, AOL: Grading their iOS apps for 2013
GigaOM
By the end of 2012, Microsoft, Yahoo, Google and AOL had all shed a considerable number of iOS apps from their collective portfolios. With the exception of AOL, each of the other companies managed to increase the number of apps they have in Apple’s iOS app store in 2013. And with the release of iOS 7 in the second half of the year, which required many development teams to update their apps, it is no wonder that all four companies saw a surge in app updates in 2013 as well.
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Facebook becomes No. 2 digital ad seller
Media Life Magazine
Google remains far and away the largest seller of ads on the internet, but there is a new No. 2 — Facebook. This year the social network has a 7.4 percent share of U.S. digital ad revenue, according to eMarketer, second behind No. 1 Google’s 39.9 percent. A year ago Facebook was No. 4 behind Yahoo and Microsoft, but mobile growth has helped push it ahead. Facebook has tripled its global mobile ad revenue market share over the past year, going from 5.34 percent in 2012 to 16.91 percent this year.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New NAA ad for download: Why advertisers turn to newspapers in December (NAA)
The successes and lessons learned by the Tampa Bay Times in pursuit of a long-form bounty (NAA)
Newspaper dollars still tops in local media (MediaPost)
The plan behind Newsweek's return to print: Charge readers more than before (Ad Age)
The Information wants to be $39 a month (Nieman Journalism Lab)
Owners of Star-Ledger, NJ.com and sister newspapers studying possible consolidations (The Star-Ledger)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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