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Jan. 8, 2014

 




NAA News

How the Alabama Media Group made the holiday season grand
Everyone shops in December. For those in Alabama, the stockings were a bit fuller thanks to the deals found in their local newspaper. On the Wednesday before Thanksgiving, the Alabama Media Group — owner of The Birmingham News, The Huntsville Times, Mobile’s Press-Register — set up shop at eight different locations for a presale of the heaviest newspaper of the year. It was the culmination of a lot of hard work from the company’s advertising team and resulted in a lot of papers being sold
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How the new postal rates can help you grow TMC revenue
The Postal Regulatory Commission delivered mailers an unwelcome present, granting the U.S. Postal Service’s request for an “exigent” rate surcharge on top of the normal, annual price cap adjustment approved in October. As a result, postal rates across all classes of mail will increase by an average of 6 percent. The new rates, which go into effect on Jan. 26, provide newspapers with an opportunity to grow revenue from their Total Market Coverage product program. Jim Hart of Integrated Advertising Solutions, explains how newspapers can take advantage of these new rates and maximize TMC profits.
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Newspapers' digital innovations abroad
A regional newspaper in Norway, Fædrelandsvennen, was going to lose all profits within three to five years with its existing business model. To combat the decline, news editor Christian Stavikat, along with the president of Schibsted Norway Digital, Stig Waagbø, looked at several alternative models and eventually settled on a freemium model, over a metered model. The declining circulation trend reversed with the launch of the freemium model and its reach has grown roughly 12 percent.
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Data Leakage: Business Considerations
Data leakage has become a serious problem for many online publishers, including newspapers, as a frustrating number of third parties involved in targeting advertising are increasingly collecting and monetizing newspaper reader data. This NAA report explains how data leakage works, the serious threats that it poses to online publishers, and possible solutions to the problem.
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Sponsor a Breakout Session at NAA mediaXchange 2014
The breakout sessions at NAA mediaXchange 2014 allow companies that provide products or services in the newspaper industry to present new and innovative information. From 8 a.m. to noon on Wednesday, March 19, the sponsor breakout sessions will give sponsors the unique opportunity for a 45-minute presentation to key media, newspapers and advertising executives. Presentations must fit into one of the following categories: audience/circulation, digital, advertising/revenue or print.
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Business Models


5 revenue diversification strategies for hyperlocal publications
Street Fight
Revenue diversification is a hot topic within the hyperlocal community, as publishers seek out new ways to generate income without sacrificing the quality of the products they provide. Some publishers are gaining audience share by partnering with other local media, some are focusing on mobile ad strategies, and others are competing for grants as non-profit organizations. What they all have in common is an interest in finding new ways to expand beyond traditional banner ads.
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Newspapers' future looking up
Worcester Telegram & Gazette
This has been an exciting year for the newspaper industry. NAA’s Caroline Little believes 2014 will be even better. During a time when all media are transforming and experimenting with yet another wave of digital nuances and advanced technology, growth is something most businesses only hope to achieve. Despite the overstated newspaper cynics, our industry has seen growth in virtually all of our endeavors.
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Ezra Klein illustrates why news organizations should embrace the network
Nieman Journalism Lab
What should a news organization look like? A single entity, run from the top, with a common set of values? Or a loose network of related projects, sharing a brand and to some extent a mission but operating semi-independently? With the likely departure of Ezra Klein from The Washington Post, the management of one of our last great newspapers might be showing signs of preferring the former approach. Klein, who founded and runs the widely read Wonkblog, is reportedly leaving for a new venture.
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  PRODUCT SHOWCASES
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Advertising


Brightcove acquires Unicorn Media to improve video ad insertions
Media Post
The limits of multiscreen ad measurement and the spread of ad-blocking technologies have been enough to keep a significant share of TV dollars offline. Addressing both issues, video distribution platform Brightcove has agreed to buy Unicorn Media for $49 million in cash and stock. Unicorn Media’s cloud-based video ad insertion service, Once, offers an alternative to the video-player-centric approach, which has left so many TV buyers feeling cold, according to Jeff Whatcott, Brightcove’s chief marketing officer.
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TapSense launches native ad marketplace to eradicate the mobile banner ad
VentureBeat
The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which announced its native ad marketplace for publishers. Through the newly launched marketplace, publishers can run mobile video, web-view, and app-install ads from TapSense’s network of 300 partners. “If you have an application like a news feed or texting or e-commerce, a native experience makes a lot of sense compared to banner ads,” Kumar told VentureBeat.
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Publishers can reshape market if content, ads travel together
Ad Age
One of the most fascinating stories of the last 10 years has been the digital decoupling of advertising and content-business models. No longer do the companies that create content have complete control over where and how it's monetized. Today, big platforms like Google, YouTube, Twitter, Facebook and Instagram are the power brokers. They create disruptive paradigm shifts not only in consumption, but also in advertising.
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Competitors


Vice News wants to take documentary-style storytelling to hot spots around the globe
Nieman Journalism Lab
If there’s a mantra for the team behind Vice News, it might be: Go where the story takes you. The soon-to-launch news channel from Vice is designed for the type of journalist who wants to strap a camera to her back and jump head first into a conflict zone. That’s already taken Vice reporters to places like Sudan, Syria, and the Central African Republic, to report on violence inside the country’s borders. When Vice News goes live later this month, look for a lot more of that.
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Global spending on tech will fall this year because there's nothing new to buy
Quartz
The great rush for smartphones and tablets in the mature markets of the western world is over. According to numbers from Steve Koenig of the Consumer Electronics Association, an industry body, global spending on technology devices such as smartphones, tablets and cameras, TVs, game consoles and the like will shrink to $1.055 trillion in 2014, down 1 percent from $1.068 trillion in 2013.
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ABC puts prime time behind a paywall
Rapid TV News
American broadcaster ABC has become the second free-to-air provider to require a pay-TV subscription to access current-week national network content online. As of Dec. 30, exclusive access to ABC episodes within one week of air is available to subscribers of most major TV service providers, including AT&T U-verse, Cablevision, Charter, Comcast, Cox Communications, Google Fiber, Midcontinent and Verizon FiOS. Notably absent from the list are Time Warner Cable, DirecTV and DISH Network, but Disney-owned ABC said that it's working to add more providers.
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How the Alabama Media Group made the holiday season grand
NAA
Everyone shops in December. For those in Alabama, the stockings were a bit fuller thanks to the deals found in their local newspaper. On the Wednesday before Thanksgiving, the Alabama Media Group — owner of The Birmingham News, The Huntsville Times, Mobile’s Press-Register — set up shop at eight different locations for a presale of the heaviest newspaper of the year.

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PRC approves postage surcharge — new rates a mixed bag for newspapers
NAA
The Postal Regulatory Commission (PRC) delivered mailers an unwelcome present this Christmas, granting the U.S. Postal Service’s (USPS) request for an “exigent” rate increase on top of the statutory price cap adjustment that was approved in late October. The means that with the price cap adjustment and the “exigent” increase, postal rates across all classes of mail will increase by a cumulative 6 percent.

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Why 2014 will showcase the bright future of the newspaper industry
NAOA
During a time when all media are transforming and experimenting with yet another wave of digital nuances and advanced technology, growth is something most businesses only hope to achieve. Despite overstated cynics, the newspaper industry has seen growth in virtually all endeavors. Looking back at the biggest accomplishments in 2013, it is easy to survey the tremendous success as well as the potential for 2014.

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Digital


If a tweet worked once, send it again — and other lessons from The New York Times' social media desk
Nieman Journalism Lab
The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, the NYT team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into their most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to The Times' journalism using our main presence on Twitter.
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How community news sites can get the most out of Facebook
Street Fight
It’s not news that social media can make a huge impact on what happens to content that enters its force field. But it's difficult to not gulp after reviewing the chart in Neustar’s “Global Media Intelligence Report,” subtitled, cleverly, “Where the math men meet the Mad Men.” In their quest for new customers — and when they want to deliver a branding message that will resonate long after their ad campaigns are over — businesses and their marketers want to get into the tight red circle of the bull’s-eye, or at least very close to it.
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Web app Relay makes multimedia reporting presentable during breaking news
Poynter
With Relay, a new platform for live blogging in all its forms, Randy Abramson hopes he has solved a problem for news organizations in need of a central, well-designed hub for multimedia in breaking-news situations. Abramson is director of audio/video for the Broadcasting Board of Governors, which oversees Voice of America, Radio Free Europe and other U.S. government-backed broadcasting organizations.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why 2014 will showcase the bright future of the newspaper industry (NAA)
PRC approves postage surcharge — new rates a mixed bag for newspapers (NAA)
The Tampa Bay Times enters the new era of long-form journalism (NAA)
Opinion: The problem with paywalls (Technology Tell)
3 online advertising trends to watch out for in 2014 (VentureBeat)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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