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Jan. 11, 2012
 


 
  NAA News

Public Policy


FCC proposes changes in cross-ownership
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The Federal Communications Commission is seeking public comment on a proposal to permit waivers for newspaper/broadcast cross-ownership in the top 20 largest television markets. Under the proposal, a newspaper and a television station can be co-owned in the top 20 markets if the station is not ranked in the top four, and if eight major media voices would remain after the merger. While there is a presumption against cross-ownership in smaller markets, the agency is asking for comment on factors to be used in considering waiver requests. In addition, the FCC is seeking feedback on eliminating or relaxing the restriction on newspaper/radio combinations, regardless of market size. More



Events


Don't miss the discount on early NAA mediaXchange registration
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NAA mediaXchange 2012, the annual event for NAA members, newspaper advertisers, supporting exhibitors and sponsors, is scheduled for April 2-5 at the Marriott Wardman Park in Washington, D.C. Register now and receive the special advance rate for NAA members, which is available only until Jan. 15.

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Resources


NAA Planbook: a must-read in 2012 for your advertisers
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Revised and refreshed for the new year, the NAA Advertising Planning Guide is designed to help small- to medium-size local businesses meet today’s marketing challenges. Consider how advertising alternatives in your market have changed in the past few years, and imagine hard it must be for your local businesses to plan and budget advertising. The Planbook, priced at $9.95 a copy, provides a way for them to sift through the choices, understand the basics and find trustworthy advice. More

Advertising


Barnes & Noble to offer Nook discount to NYT subscribers
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Barnes & Noble, in a move to increase sales of its Nook devices, will offer deep discounts on them to customers who also buy subscriptions to the Nook editions of People magazine or The New York Times. The promotion, which will run through March 9, is also intended to have readers associate Nook devices not just with e-books, but with magazines and newspapers as well. More



Volkswagen makes media buy on new USA Today Kindle app
Mobile Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application. The automaker is promoting its line of Passat cars via a partnership with USA Today on the app. More

Competitors


BuzzFeed raises $15.5 million to expand content
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Viral media and news site BuzzFeed recently announced that it raised $15.5 million in funding from New Enterprise Associates, Lerer Ventures, Hearst Interactive Media, Softbank and RRE Capital. The site's editorial team has been busily beefing up original content and political reporting and adding breaking news. More

Magazine adopting user-generated content model
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ladies' Home Journal is planning to turn over many of the pages in its 128-year-old publication to work written by readers. Starting with the March issue, LHJ editors will cull much of the magazine's material from posts on DivineCaroline.com, a sibling at Meredith Corp. that lets consumers upload their own stories, as well as from the magazine's website, its Facebook page and other digital channels. More

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Tumblr launching own journalism operation
Gawker    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tumblr journalists are currently curating Tumblr's well-trafficked tag pages, and it's not inconceivable that the microblogging network could eventually launch its own blog to curate the best posts from its network, or hire a dedicated promotions staff to nurture more book deals and media coverage. More

Digital video ads to hit $5 billion by 2016
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
By 2016, domestic digital video ad spending will explode by more than 250 percent, from $2 billion in 2011 to $5.4 billion. The estimate, from Forrester, is largely attributed to a renaissance in quality, brand-safe video content, a proliferation in video-friendly devices and the maturing of younger online adept consumers. More

Digital


More Americans favor paying for digital content
ZDNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In what could be one of the first pieces of good news for newspaper publishers in a long time, Deloitte's "State of the Media Democracy" survey found that newspapers are benefiting from increased accessibility via smartphones, especially among millennials. More

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Paperboy app delivers digital news in whole new way
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Paperboy uses image recognition to connect the printed publication with digital extras on mobile phones such as pictures, videos, interviews and audio samples. All readers have to do is take a photo of the page, and they are taken to the digital version right on their phones. More

Business Models


NewsRight is the evolution of AP's News Registry
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twenty-nine major news organizations have signed on as investors in NewsRight, a newly launched company that aims to make it easier for publishers to license and track their content on the Web. More

Philadelphia Media Network selects firms for tech incubator
The Inquirer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"We're providing these companies free rent, free office equipment, and the infrastructure to operate their business, day-to-day, for a six-month period, while they agree to develop a media product for consideration" by The Inquirer, the Daily News, Philadelphia SportsWeek and Philly.com, spokesman Mark Block said. More
 
 
PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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