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Jan. 12, 2011
 


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NAA News


Events

Twitter co-founder to speak at mediaXchange
Twitter, the social networking and microblogging phenomenon, has transformed communications and emerged as a significant breaking news platform. In a mediaXchange general session sponsored by USA WEEKEND Magazine, Twitter co-founder and creative director Biz Stone will discuss what's next for the service, how media companies can leverage the platform and what potential revenue opportunities exist for third-party publishers. This is your last chance to save $200 on registration for our 2011 conference in Dallas — sign up by Jan. 15!

Webinar focuses on how to beat Patch, other hyperlocals
Want to know more about Patch? A free Jan. 19 webinar for NAA members will address the strategy behind AOL's hyperlocal initiative, what's being sold to local businesses and Patch's potential 2011 plans. The session also will look at other companies going after local ad budgets, such as Reach Local, Groupon and Google. Presenter Mel Taylor, a Philadelphia-based consultant and founder of Mel Taylor Media, will offer proven, concrete methods on how newspapers can effectively sell against this new group of digital competitors. Register now!


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Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!
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Business Models

'Build a new and better house from the foundations of the old'
In a recent presentation at the INMA Transformation of News Summit, Journal Register Co. CEO John Paton shared his thoughts on change and today's newspaper environment. MORE


Digital

Free on-demand video of paid content webinar now available
Last month's webinar from Subscription Site Insider's editor Sean Donahue now can be viewed online. The session was geared toward business managers, publishers and circulation and Web development directors. Discussion topics included where to place a paywall and how to mix advertising and paid content as revenue streams. MORE


Advertising


Large retailers increase e-mail promos
The New York Times    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Retailers have been stepping up their reliance on promotional e-mail for years; the volume of e-mail sent per subscriber has increased by double-digit percentages every year since 2006. More

Shoppers to spend more, stay thrifty
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shoppers will continue to spend more this year, spurred by a slowly improving job market and an uptick in income, but enough shoppers are still struggling with their finances that any increase will be modest. More

Less worried about layoffs, jobholders spend more
The Associated Press via Google News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumer spending is critical because it powers about 70 percent of the economy. It rose for five straight months through November, kicking off the strongest holiday shopping season since 2006. More



Digital


Murdoch, Jobs said to unveil iPad news publication
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News Corp.'s Rupert Murdoch will introduce a tablet-computer news publication at an event next week with Apple Inc. Chief Executive Officer Steve Jobs, according to a person familiar with the plan. More

How will tablets affect the news publishing business model?
Seeking Alpha    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Consumer Electronics Show is shining a bright light on The Year of the Tablet. Tablet sales are projected to reach 70 million in the U.S. in 2011 and 2012 (50 million of them iPads). Early survey results, such as the Reynolds Journalism Institute's study, are showing longer news session times, more-than-snippets-reading, and a renewal of lean-back, pleasurable longer-form reading. More

iPad-only publications ramping up
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the midst of the frenzy of publishers taking their print magazines to the iPad, Virgin Media caught the attention of consumers with the November launch of its iPad-only Project magazine. The magazine, priced at $2.99 an issue, undercuts some of the most popular titles downloaded on the tablet. More

Competitors


A TV-Internet marriage awaits blessings of all parties
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The blending of television and the Internet is inevitable. But will it happen in concert with the major cable and satellite distributors, or in spite of them? More

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Business Models


Watch a newspaper reinvent itself
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When The Register Citizen in Torrington, Conn., moved from its dilapidated 105-year-old home into a renovated factory space meant to embody a full-bore embrace of the Internet, it provided one metaphor for how journalism is trying to reinvent itself. More

Market your way out
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper publishers know a percentage of the population likes to hold the printed newspaper in their hand. It's a comfortable old shoe. It's easier on the eyes. They like breaking up the sections to share with family and folding it up to swat a fly. They read the stories. They look at the ads. But the number is quickly shrinking. More
   
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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