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January 14, 2015

 




NAA News


Author of 'First Amendment Bubble' discusses threats to freedom of the press
The mantra that "we are all journalists" may be drowning out an urgent warning. As professional journalists, citizen journalists and provocateurs compete for attention, a new book warns that media excesses and privacy concerns are endangering free press protections.
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5 answers with Amy Webb, Webbmedia Group
"I'd love for newspapers to move away from responsive design as a central paradigm. Responsive design optimizes for the device, not the consumer. What's the best way for you to deliver your content to your consumer, based on what she's doing right now? How can you capture her attention in a meaningful way?"
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SPONSORED CONTENT


Newspaper media are vital for compelling storytelling
In an era with a "shorter is better" mentality, newspapers provide valuable context for stories. In fact, recent findings from the American Press Institute have found that readers prefer longer stories with more analysis. Yes, it may look different than it did 50 years ago, but newspaper media's importance in their local communities is unsurpassed.
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NAA mediaXchange 2015: Only 2 days left for early bird registration!
Save $100 when you register by Friday! NAA mediaXchange 2015 will take place from March 15-18 at the Omni Nashville. The conference offers unprecedented networking opportunities that combine an exchange of information and ideas with programming created to generate results.
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New Burlington Free Press publisher, A.H. Belo acquires 3 companies
Gannett named Al Getler president and publisher of The Burlington Free Press. Getler previously served as group publisher of the North of Boston Media Group. "Al is a proven leader and outside-the-box thinker who has consistently increased revenues and profits," said Michael G. Kane, East Group president, Gannett U.S. Community Publishing.
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NAA mediaXchange will pay homage to Music City with great performances
The Newspaper Association of America is pleased to announce the musical lineup for NAA mediaXchange 2015, which will take place March 15-18 at the Omni Nashville in Nashville. The roster features Mary Chapin Carpenter, a five-time Grammy Award winner who was inducted into the Nashville Songwriters Hall of Fame in 2012.
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Business Models


How do you get millennials to care about local news?
Nieman Lab
Every weekday at 7 a.m., the countdown clock atop the Charlotte Five homepage resets — counting the hours, minutes, and seconds until another batch of five stories are posted. That's the hook behind Charlotte Five, launched last November by The Charlotte Observer: As its name suggests, the site only publishes five stories per day. The posts all go up on the site at once and go out in a daily email newsletter.
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Most of The New York Times' most popular items last year weren't news stories
Poynter
Last year's most popular item in The New York Times was an interactive, an image gallery of sorts that showed the photographic evolution of four sisters over 40 years. That interactive, which appeared in The New York Times Magazine section of nytimes.com, was more popular than the paper's coverage of marquee news events, including the death of actor Philip Seymour Hoffman, the shooting of teenager Michael Brown and a suicide bombing in Iraq.
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PRODUCT SHOWCASE
  Truly responsive rich media production
Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
 


5 legal trends you need to watch in 2015
Ad Age
What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.
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8 lessons learned from a former journalist's job search
Poynter
As the AARP solicitations in my mailbox arrive with ever-increasing frequency, I am reminded of something a friend once told me about our aging: "When the rock starts rolling downhill, it picks up speed." Whooosh! Next month I'll mark my 10th anniversary as a member of Poynter's faculty, and in addition to wondering where that decade went, I find myself thinking about how this gig has fit into the journey we call a career.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Advertising


Publishers struggle with January sales hangover
Digiday
If December is the boozy night out for publishers' sales teams, then January serves up the hangover. The glut of brand dollars flowing to publishers in the fourth quarter slows significantly in the new year, leaving publishers desperate for ways to make up the difference. As a result, many of them supplement the lower volume of direct deals by dumping more of their inventory on ad networks and exchanges.
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NYT advertising EVP on the art and science behind the newspaper's ad strategy
The Media Briefing
The New York Times has made headlines recently for buyouts and layoffs in the newsroom, with veteran names leaving and some "future stars" set to come in. Over the course of 2014 an even more radical restructuring has taken place on the advertising side of the business as the NYT focuses on the twin strands of technology-driven programmatic ads and more creative native and display campaigns.
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Publisher sues Google for failing to pay AdSense revenue
Mediapost
The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad revenue. Super Cray alleges that Google said it withheld the money due to the belief that SuperCrayCray.com's layout encouraged accidental clicks. "Super Cray has repeatedly tried to discuss the issue with Google AdSense representatives," the company says in its complaint, filed in the Northern District of California.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Behind the slowdown in ad spending
Medialife Magazine
Third quarter ad spending was flat to last year, according to Kantar Media, and the big reason why was cutbacks by the top 100 advertisers. Some were making up for money moved to first quarter of last year, when they advertised in the Winter Olympics. But others pulled back for different reasons. A handful of auto manufacturers simply didn't have any big car launches to hype. A few companies are still feeling cautious following the brutal recession.
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  PRODUCT SHOWCASES
Mobile Classified Search is at 39% and Growing.


Are you responsive? Adpay is. Responsive design is the new standard. Engage your audience with customized Mobile, Digital and Print solutions for searchable Classifieds, Video, Editorial, Weather, and Ad Order Entry. Contact sales@adpay.com to explore your mobile options today.
Engage readers with free ReMIND content


ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, Click Here
Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Competitors


Study: Facebook remains the dominant site, despite backlash
Medialife Magazine
Facebook is still the king of all social media sites. But as social networking evolves and ages, it's become evident that different social networks appeal to very different demographics. In fact, it's a lot like traditional television. Think of it this way: Facebook is kind of like CBS, pulling in tons of users but starting to skew older. Instagram is like the CW, with a huge concentration of very young users.
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Facebook is eating the media
Slate
Imagine for a moment that you run a website. You sell advertisements on the site, so you make money when people visit it. If people stop visiting your site, either you'll have to find a new business model, or you'll be out of a job. (For Slate, this does not require a great feat of imagination.) In the early days, people came to your site directly, by laboriously typing in your URL — let's call it yoursite.com.
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Facebook adds warning to 'graphic content'
Pando
Facebook will now warn its users when they might encounter graphic content in the News Feed. Instead of automatically loading, like most other photos and videos shared to the service, this violent content must be interacted with in some way before it is displayed. Content must meet a specific set of a parameters before receiving the warning.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Dallas Morning News to launch community media training programs (NAA)
Why aren't more newspapers cutting the number of days they print each week? (Nieman Lab)
Statement from NAA CEO Caroline Little on the deadly attack of Charlie Hebdo (NAA)
Five answers with Susan Page, USA Today (NAA)
What 2 demographic trends mean for newspapers (NAA)

Don't be left behind. Click here to see what else you missed.


Digital


Can mobile print media, news sites satisfy the need for speed?
eMarketer
The newspaper audience now skews mobile, but what kind of experience are these readers getting? November 2014 research by The Search Agency found that the leading U.S. print news and media companies (which includes more than just newspapers) had embraced mobile sites, but also pointed to issues that the industry needs to address. The study looked at the top 50 print and news media websites ranked by Experian Marketing Services based on mobile traffic.
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An old fogey's analysis of a teenager's view on social media
Medium
Over the last few days, dozens of people have sent me a link to Andrew Watts' "A Teenager’s View on Social Media written by an actual teen." Increasingly, I'm getting uncomfortable and angry by the folks who are pointing me to this. I feel the need to offer my perspective as someone who is not a teenager but who has thought about these issues extensively for years.
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10 local digital media trends for 2015
Net News Check
Many local broadcasters have been feeding off newspapers' pain for years now, but don't be surprised if 2015 sees them falling from their lofty perch. As we look ahead to next year, local television and radio are in the most precarious position they've been in for a long time, hampered by their slow and deeply unimaginative moves in digital.
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NAA Updates

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