This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Jan. 18, 2012
 


 
  NAA News

Events


Webinar details how to schedule advertiser meetings at NAA mediaXchange
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
To facilitate meetings between advertisers and newspapers at NAA mediaXchange 2012, NAA is launching a new electronic scheduling tool that works with LinkedIn profiles. A Feb. 1 webinar introduces the process and shows how it makes scheduling meetings at the conference — which is scheduled for April 2-5 in Washington, D.C. — faster, easier and more convenient. More



Resources


Explore 'The Great AdVenture' with your sales team
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
"The Great AdVenture: How to Succeed in Newspaper Advertising Sales," NAA's newly updated primer, is now available. Version 3.0 of "The Great AdVenture" boasts more than 200 pages of tips, tutorials and training for print and digital sales. Affordably priced at $24.95 a copy for NAA members, it is destined to be an essential resource for front-line veterans and newcomers alike. More

Run An Online College Basketball Bracket

Host an online college basketball bracket this March. Proven to drive tremendous sponsorship revenue & database growth for any sized newspaper.

• Integrate contest on your Facebook page
• Sell 100% of the ad space an&d keep 100% of the revenue
• Mobile version

To learn more, attend our “How to Sell College Basketball” webinar.


Advertising


Kohl's to sponsor Spanish-language TV talent show
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kohl's Corp. is sponsoring a Spanish-language reality television show in an effort to raise the profile of its fashion collections from Jennifer Lopez and soon-to-be ex-husband Marc Anthony. On "¡Q'viva! The Chosen," judges Lopez, Anthony and choreographer Jamie King will travel to 21 countries in search of talented entertainers. More

Procter & Gamble to extend mom-centric campaign at Olympics
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble will expand a popular advertising campaign around the world in connection with its sponsorship of the 2012 Summer Olympics. The campaign proclaims Procter a "proud sponsor of moms" and thanks mothers on behalf of their children. More



Target aims to regain cachet with unique boutiques
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Target recently announced a plan to open short-lived boutiques — upscale shops selling unique merchandise. It is also adding several shops-within-the-shop for Apple. More

Competitors


Newsweek reviving '60s design for 'Mad Men' issue, including ads
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newsweek is planning an issue marking the return of "Mad Men" this March by adopting the magazine's 1960s design throughout — all the way, it hopes, to the ads. More

Mobile Classifieds are Here!

Easily create and submit free classifieds ads from mobile.
Gain new classified advertisers in 60 seconds or less.
 

Make "list" sites obsolete
Capture photos and videos instantly
Print and Online up-sells

Adpay Mobile Order Entry is Win-Win! Call for a demo today 303-268-1527.  MORE


Fox News teams with Google, Xbox for younger appeal
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fox News Channel's recent Google integration during the GOP presidential primaries comes just as parent company News Corp. plans to bring Fox News programming to a variety of new Web and mobile outlets — including Xbox. It's all part of a technological push meant to broaden out the network's appeal, in part to younger demos. More

Digital


Commentary: Major glitches trouble too many publishers' apps
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Of the 5,000 magazine and newspaper iPad apps McPheters & Co.'s iMonitor service has evaluated since April 2010, far too many simply do not work well, writes McPheters CEO Rebecca McPheters. She adds that the biggest issue concerns authenticating print subscribers. More

Need a magazine expert?

Niche publications equal greater revenue. Want to launch a magazine or improve those you already have? Our award-winning team can help you draw advertisers. www.rsrockmedia.com.


Twitter, Facebook embedded in TV station's iPad app
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Belo's KHOU-TV in Houston has embedded Facebook and Twitter features into its iPad news app, giving users a full mobile social media experience and enticing them to stay with the app much longer than the average three-minute visit. More

Business Models


QR codes find their way into USA Today
Mobile Marketing Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AT&T mobile barcodes will now be featured on USA Today pages. Readers can use nearly any QR scanning application to launch interactive, multimedia content on their mobile devices. More
 
 
PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
Jan. 18, 2012
Jan. 11, 2012
Jan. 4, 2012
Dec. 28, 2011



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063