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January 21, 2015

 




NAA News


The Texas Tribune and The Washington Post Enter New Editorial Content Partnership
The Texas Tribune and The Washington Post have inked a content partnership deal that will automatically expand each newspaper's audience. Beginning this month, the Post will publish politically focused investigative stories and breaking news written by Tribune staff, giving the nonprofit news organization national exposure.
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USPS Proposes New Rates for 2015, effective April 26
On Jan. 15, the Postal Service filed notice of an increase in market-dominant postage rates, to take effect on April 26. Based on cumulative inflation since the effective date of the last increase, the Postal Service's overall increase averages 1.966 percent, apportioned essentially evenly among the classes as required by the price cap rules governing such increases.
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SPONSORED CONTENT


Five Answers with Jonah Goodhart, Moat
"Like any industry enduring massive change, either we adapt or we don't last. That's the reality of technology. I tend to think it's a good thing as it helps us push new boundaries and try things we may not have otherwise tried. There are a lot of very intelligent people in the newspaper industry and I believe they will help foster a new era of success."
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AdRoll Shares Tips for Mobile Advertising
Mobile advertising is becoming an important part of newspaper's digital strategy. In fact, the mobile newspaper audience grew by 85 percent over the last year. In 2013, advertising revenue increased 77 percent and although smartphone device usage continues to rise, many advertisers are still trying to figure out how to turn users into conversions.
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Attracting New Audiences and Engaging Readers
"Attracting New Audiences and Engaging Readers," the NAA Audience Development and Circulation Symposium, returns on Sunday, March 15, during NAA mediaXchange 2015. The day is devoted to the latest initiatives for acquiring and engaging new audiences, building readership and growing revenues.
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The New York Times to Launch Monthly Print Section Devoted to Men's Fashion
The New York Times announced that it will launch a monthly print section devoted to men's fashion and lifestyle coverage. The first edition will run on Friday, April 3 and publish the first Friday of every month. Overseen by Styles editor Stuart Emmrich, the section will have a dedicated men's fashion editor and a roster of fashion writers.
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Business Models


The Case For, and Against, Integrated Print-Digital Newsrooms
Digiday
In the dot-com days, publishers tended to treat their online counterparts as second-class bolt-ons to their print editions. When it became clear the Web was here to stay, they had to demonstrate they were serious about growing their Web operations. One way to shed their Stone Age image was to eliminate the distinction between their print and Web editorial staffs and combine them into one.
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Will Millennials Cough Up Money for Media?
Digiday
The old saw is that millennials may spend a lot of time consuming media, but they're far less likely to spend money on it. But the latest forecasts complicating that narrative that millennials are media cheapskates loath to open up their wallets for content. Millennials in North America are expected to spend $62 billion on media content in 2015 — $750 per person — according to a new report from Deloitte.
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News Media Coalition Announces Partnership to Test Small News Drones at FAA Test Site
The Associated Press
A coalition of 10 news media companies (including The Associated Press) is pleased to announce that it has partnered with Virginia Tech for the testing of small unmanned aircraft systems to gather news. "The AP is excited to join with these other leading media companies in exploring the safe and responsible use of drone technology for newsgathering purposes that further our understanding of current events," AP Director of Photography Santiago Lyon said.
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Advertising


Revenue-Generating Special Editions Can't be Replicated in Digital Space
INMA
Print is dying. Digital is the future. Mobile is where you need to focus. Isn't that what we hear every week in the media news world? And to some extent, that may be true. In a story from Digiday on the New York Times' Innovation report leaked last year, we found that digital subscriptions have grown 700 percent in only three years, and that added revenue has helped to offset print losses to produce an increase in total circulation revenue.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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It's Time To Face Some Advertising Truths
MediaPost
One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers. I'm talking about digital ad spend versus TV ad spend, of course.
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Sensory Marketing is the Next Frontier in Mobile Advertising
Advertising Age
As mobile usage accelerates, we're seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology still hasn't realized its full potential. Aside from location-based targeting, which can only be done effectively in mobile, all other mobile ad offerings are just smaller, less-effective versions of desktop ad units. Mobile user interactions and mobile device hardware are unique; therefore, our approach to mobile advertising needs to be unique.
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Competitors


Google is Now a More Trusted Source of News Than the Websites it Aggregates
Quartz
Online search engines have overtaken traditional media as the most trusted source for general news and information, according to a global survey of 27,000 people by Edelman, a public relations firm. The trust gap between traditional media and search engines is even more pronounced among millennials.
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Facebook Looks to the Workplace for Future Growth
The New York Times
Facebook doesn't just want to be the world's leading social network for people to communicate about their personal lives. It wants to host workplace chatter, too. But can a consumer company that thrives on people sharing early and often make friends with businesses more interested in keeping information on a need-to-know basis?
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Facebook Reduces News Feed 'Hoaxes'
MediaPost
Don't want hear about creative ways to recharge your iPhone (like throwing it in the microwave), or breaking news about "Obamacare" bankrupting America? Then you'll appreciate Facebook's latest efforts to clean up its News Feed, and cut down on fake news stories. "We've heard from people that they want to see fewer stories that are hoaxes or misleading news," Erich Owens, a software engineer, and Udi Weinsberg, a research scientist at the social giant, explain in a co-authored blog post.
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Digital


Who Cares If Buzzfeed Has More Social Shares Than the New York Times?
Pando Daily
GigaOM's Mathew Ingram is on a bit of a campaign lately to convince the world that Buzzfeed is "beating" the New York Times — which to some, is a little bit like saying Coke is beating UNICEF. Although both media outlets publish a great number of pieces of content both good and bad, they have very different business models. As Simon Owens recently pointed out on Medium, the revenue of the Times and Buzzfeed differ immensely both in scale and source.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Author of 'First Amendment Bubble' discusses threats to freedom of the press (NAA)
New Burlington Free Press publisher, A.H. Belo acquires 3 companies (NAA)
Newspaper media are vital for compelling storytelling (NAA)
How do you get millennials to care about local news? (Nieman Lab)
5 answers with Amy Webb, Webbmedia Group (NAA)

Don't be left behind. Click here to see what else you missed.


5 Charts That Show How Social Media Rules Publishing
Digiday
The New York Times may deny that it's playing the BuzzFeed game, but there's no getting around the fact that with the homepage declining in importance as a source of publishers' traffic, the pressure to use social media to find readers has never been greater. Accordingly, this trend is creating some anxiety on the people on the front lines. A survey of 250 journalists revealed that more than three-quarters of them feel pressure about getting their stories shared on social media.
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How 1 Young Reporter in Haiti Helped Turn Twitter into a Storytelling Tool
Poynter
Twitter launched in 2006 and in less than a decade has almost 300 million users. Conceived as a social network to share information, it was gradually embraced by journalists and is now an essential tool for reporting and communication. In spite of its 140-character limit, it has also become a powerful platform for storytelling, used as a live blog or as a kind of inverted serial narrative, with each tweet a micro-scene or mini-chapter.
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