This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Jan. 23, 2013



 


Circulation


Your input is needed for NAA's scan-based trading survey
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
NAA's Single-Copy Committee is conducting a survey to understand the scope of scan-based, single-copy newspaper sales. The survey plays a key role in a plan to capture how newspapers are managing the conversion to scan-based trading while minimizing losses and maximizing sales. All newspapers participating in this quick questionnaire receive a concise report on the findings. Individual responses are confidential. More



Merchandiser of the Year deadline extended
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jan. 31 is now the deadline to submit nominations for the Tony Mineart Merchandiser of the Year Awards. Organized by NAA's Single-Copy Committee, the program honors retailers who have demonstrated long-term cooperative efforts to sell and market newspapers. The committee welcomes nominations of retailers who are open to ideas such as co-promotions or newspaper-specific promotions, or of retailers who in general do the best overall and ongoing job of promoting newspapers. More



AAM releases list of top 25 fastest-growing newspapers
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new chart from Alliance for Audited Media provides a look at the newspapers reporting the largest gains in print and online audiences in their respective DMAs. Those listed all participate in AAM's Audience Snapshot — formerly known as Audience-FAX — an optional service that allows newspapers to report their net combined print/online audiences and enhance their statements with additional print and online audience metrics. The Audience Snapshot data in this chart is based on research studies conducted by Scarborough Research and verified by AAM. More



API


Newspaper readers are not graying as quickly as reported
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a new column, the American Press Institute's Tom Rosenstiel is skeptical about a recent report that suggests newspaper readership aged dramatically in two years. More

YOUR MOST IMPORTANT PRODUCTIVITY TOOL YET...
Manage your Sales/CRM, Ad Order Entry, Production and Billing departments with one web-based system. Spend more time selling and less time managing! Built by publishes for publishers and used by over 9000 publications. Email Mike Cook, call (954)332-3208 or visit www.NewspaperManager.com for a demo today.


Learn how to drive digital growth at Feb. 1 workshop
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Want to reorganize sales operations, re-energize your sales team and revive your product portfolio? Then don't miss "Selling Digital Products," presented by the American Press Institute with The Poynter Institute on Feb. 1 in Raleigh, N.C. Digital media pioneer Christian A. Hendricks, vice president of interactive media for The McClatchy Co., shows how an aggressive training program and top-to-bottom incentives can ignite revenue growth at every level of the company. More

Advertising


Don't write off print ads just yet
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Michael Wolff, a judge in USA Today's first print advertising contest, makes the case for print advertising: "Someone who reads what you have to say is vastly more engaged with your message than someone who passively watches it — and video becomes ever-less watched, a background stimulus, elevator music. ... Good print ads are salutary partners to the newspapers and magazines where they appear — not 'interrupters.'" More



Who's buying what in Super Bowl 2013
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game. More

NHL apologizes to fans in ad
The Associated Press via ESPN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The NHL used full-page newspaper ads to tell fans it's sorry for the lockout that delayed the season and trimmed the schedule from 82 games to 48. The ad ran in about 40 newspapers across the United States and Canada. More


Your subscription to breaking entertainment
Consider us your one-stop shop for the hottest, up-to-date entertainment news. Subscribe for real-time coverage of the latest Hollywood stories and photos. We upload approximately 5,000 new images and dozens of videos from around the world daily. Learn more about our tailor-made subscriptions.
AP for Weeklies
Serving weeklies for 28 years
20,000 stories per week
ALL 50 State wire reports
ALL other wire reports
Features • Columns • Spanish
Full access to AP Images
Use in print & on your website
Just a one month commitment
800.922.4655 • Free Demo
ap@newsfinder.com
Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses.


Wal-Mart plans $50 billion 'buy American' push
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart will buy an additional $50 billion in U.S.-made products over the next decade in areas like sporting goods and high-end appliances in what the world's largest retailer called a bid to help boost the U.S. economy. Wal-Mart, the largest private employer in the United States, also said it plans to hire 100,000 newly discharged veterans over the next five years, at a time when the U.S. unemployment rate is at 7.8 percent. More

Competitors


Groupon nixes all gun-related deals
Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Groupon Inc. has stopped all current and future gun-related deals, bowing to customer pressure a month after the deadly mass shooting in Newtown, Conn. The Chicago company said it has cancelled existing and planned discounts for shooting ranges, conceal-and-carry and clay shooting. More



Yahoo sending 'welcome back' packages to former employees
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over the past couple of months, Yahoo recruiters have reached out to ex-VPs, low-level engineers and PMs who used to work for Yahoo with these packets, with the word "Back!" scrawled on them in black Sharpee. On the packet inside is a bunch of copy about how much has changed since the new Marissa Mayer regime, and how Yahoo wants to talk about "big opportunities." More


An obituary is forever, but it shouldn't take that long to place one
Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries. Contact sales@adpay.com to get signed up for FREE MORE
Convert your newspaper into E-Editions
We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Showcase Demo MORE


Digital


Globe's NIE program goes digital
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Boston Globe's Newspaper In Education program is launching a digital pilot program that is putting iPads — as well as digital subscriptions to BostonGlobe.com — into public school classrooms in Boston and Stoneham, Mass. The pilot program is using $65,000 of vacation donation funds from Globe subscribers to pay for 75 iPads and projectors. More

Digital content worth paying for?
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On the issue of paid content, Rem Rieder of American Journalism Review writes: "The papers that have taken the plunge not only stabilized their circulation revenue but increased it in some cases. Many are also taking a more aggressive approach to pricing their print products. ... If there's no huge downside, it makes perfect sense to ask regular readers to ante up. In an industry that hasn't had much positive economic news for quite some time, it's heartening to have the prospect for growth in a vital revenue category." More



Tablets take a higher search budget percentage
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Search engine advertising continues to show healthy growth, as spending in Q4 2012 grew 11 percent year-on-year, impressions grew 11 percent and total clicks grew 4 percent, according to The Search Agency. Advertisers allocated more of their budget to ads running on smartphones and tablets in 2012 overall, compared with prior years. More

Business Models


Ease cross-media ownership rules
Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"There are many well-meaning voices who oppose any further consolidation," the Star Tribune of Minneapolis notes in an editorial about newspaper-broadcast cross-ownership. "But what they should fear is a permanent 'stop the presses' — not a 'Citizen Kane'-style media monopoly. Among the FCC's fundamental goals are 'competition, localism and diversity and how to balance these goals when they conflict.' Those are laudable goals. Media ownership and coverage should reflect an increasingly diverse America through a variety of media voices. The most immediate challenge to that goal is lack of investment in professional newsgathering by newspapers, radio and TV." More

The Washington Post launches social trending feature
Journalism.co.uk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Post Pulse feature updates the feed every 15 minutes to show how the "velocity of referrals" has changed. "It's a little bit of a different look," Cory Haik, executive producer for digital news at The Washington Post, told Journalism.co.uk. "It's not necessarily the most talked about on Twitter, or the most talked about on Facebook or Google Plus or Reddit or Stumbleupon, but it really is the traffic that's coming from those places to our content and very much in real time." More

Position Available
The Newspaper Association of America seeks a senior-level marketing executive and evangelist to work with and represent its members before advertising agencies and clients, and to communicate the value that the industry delivers to all of its customers and partners, including advertisers and news/information consumers.


Ohio newspaper to launch new print format Jan. 28
The Columbus Dispatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBriefIn a message to readers, Editor Benjamin J. Marrison writes that the staff at The Columbus Dispatch is "ready to make your hometown newspaper the first in the world to use this size and technology, and do so in a way that will make you proud. ... While the new size is more compact, we've added pages so that there is no reduction in content. In fact, we added some new features to make your Dispatch even better. The new format also makes existing content easier to find because it's anchored in consistent locations and better displayed." More

Single-story sites like Syria Deeply have lessons to offer the rest of the news business
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Single-topic platforms such as Syria Deeply are not made up of a team of journalists and editors reporting to a passive audience. Instead, they embrace participatory journalism in which civilian journalists can collaborate and contribute to the news process with personal stories and firsthand accounts. More
 



NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

Sam Morton, Senior Content Editor, 469.420.2638   Contribute news

This edition of the NAA Updates was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only

Recent issues

Jan. 23, 2013
Jan. 16, 2013
Jan. 14, 2013






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063