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Jan. 26, 2011
 


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NAA News


Events

Webinar profiles successful online deals at two papers
Get practical insights about launching or improving deals programs in a Feb. 2 webinar. This informative session — free for NAA members — will look at profitable daily online deals initiatives at two newspapers. Matt Chaney will discuss The San Diego Union-Tribune's program, which has resulted in six-figure revenue days and a host of new advertisers. David Mele will talk about The Virginian-Pilot's efforts to grow a deals customer database to more than 60,000 and to sell unique offerings such as skydiving. Register here.


Digital

NAA Press Release: Newspaper sites reach nearly two-thirds of Internet users in Q4
Newspaper websites saw tremendous traffic in the last year's fourth quarter, drawing an average monthly audience of 105.3 million unique visitors. The analysis, performed by comScore for NAA, also indicates that newspaper websites continue to attract key demographics, reaching 58 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year on average throughout the quarter.


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Case Study

Strategies offered for credit-card declines
Churn from credit-card declines is a growing problem for sites that rely on recurring charges to sell small ads, directory listings and subscriptions. But a few practical steps can avoid most involuntary cancellations. Read more in a case study from Local Media Insider. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Resources

Planbook helps customers navigate the ad landscape
Advertising alternatives abound in local markets. The 2011 NAA Advertising Planbook gives small to medium-sized businesses an indispensible toolkit for dealing with today's marketing challenges. At $9.95 a copy for NAA members, the Planbook provides an unsurpassed return on investment. This year's edition is almost sold out — order today!


Advertising


The future of marketing: Ads get physical, digital
NPR    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social networks and mobile media are changing the face of advertising and many are wondering what to expect next. More

2010: Huge year for coupons, especially in the South
TIME magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Coupon usage records were set last year in the U.S., with 332 billion coupons redeemed for a total value of $3.7 billion. More

Consumer spending rise is most in four years
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The economy in the U.S. probably grew at a faster pace in the fourth quarter, driven by the biggest gain in consumer spending in four years. Ford Motor Co. and Apple Inc. are among companies benefiting from the pickup in household spending that is forecast to extend into 2011 as tax cuts put more money in Americans' pockets. More



Digital


Newspaper companies join to sell online content
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ongo Inc., a startup funded by New York Times Co., Washington Post Co. and Gannett Co., began offering an Internet service that aggregates news and information from multiple publications for a monthly fee. More

Consumers willing to spend for online, up to a point
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nearly two-thirds of Internet users have paid for content online, according to a telephone survey by the Pew Internet and American Life Project. Of those, roughly half have spent money on music and half on software, the two most popular types of material bought. More

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Competitors


Can Twitter make $150 million on ads in 2011?
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nnine months ago, Twitter introduced ads on its site. And now, the microblogging service could stand to make $150 million in advertising revenues this year. More

Interactive ads more engaging than static
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New research from Adobe says interactive advertising in digital magazines engages readers more strongly and creates stronger purchase intent than static ads in either print or digital magazines. More

Business Models


WPP's Sorrell calls for pay model for content
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
WPP Group CEO Martin Sorrell said he believes it is imperative that a pay model for content should dominate, since media companies need more than ad dollars to afford continued production of top-tier content. More
   
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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