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January 28, 2015

 




NAA News


What Newspapers Should Know About Beacons
Beacons are sending a message loud and clear: They have the power to transform the mobile app experience. Beacon technology enables publishers to actively and passively interact with their mobile audience in innovative ways. The technology also can be used to gain a better understanding of audience members, based on which beacons they encounter. This audience understanding can bolster mobile content and ad strategies.
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Five Answers With Damon Kiesow, McClatchy Interactive
"I would hire a technologist for every copy editor we have lost in the past 10 years. We spent too much time cutting and not enough reinvesting while we could, leaving us at a competitive disadvantage to digital native organizations. To paraphrase a Netflix exec, can we now become Buzzfeed/HuffPo/etc. faster than they can become us?"
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What New Postal Rates Will Mean for Newspapers
On Jan. 15, the Postal Service filed notice of an increase in market-dominant postage rates, to take effect on April 26. Based on cumulative inflation since the effective date of the last increase, the Postal Service's overall increase averages 1.966 percent, apportioned essentially evenly among the classes as required by the price cap rules governing such increases.
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SPONSORED CONTENT


Toronto Star to Develop Digital Tablet Edition Based on the La Presse+ Business Model
Newspapers in Canada are making bold moves in digital media. The Toronto Star is taking after Canada's 130-year-old daily French newspaper, La Presse, to develop a tablet edition with hopes that it will generate substantial revenue and gain an entire new digital audience.
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Explore Music City During NAA mediaXchange 2015
NAA mediaXchange 2015 takes place March 15-18 at the Omni Nashville, located in the heart of downtown Nashville in an area called SoBro, for South of Broadway. This area has been revitalized by the opening of the new $635 million Music City Center convention center, new restaurants, attractions, cocktail bars and trendy hotels.
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NAA Roundup: Scripps Howard Foundation Names New CEO
The Scripps Howard Foundation Board of Trustees has appointed nonprofit veteran and former journalist Liz Carter as its new president and CEO, replacing Mike Philipps, who is retiring after a 40-year career in journalism and philanthropy. The foundation is the philanthropic arm of The E.W. Scripps Company.
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Business Models


How Media Managers Should Share Bad News
Columbia Journalism Review
It's hard to find a newsroom, with a few exceptions like maybe BuzzFeed, that doesn't have financial challenges to weather. The buyouts at The New York Times are among the latest. Do you think management does a good enough job of revealing information to its employees about how the business is doing and how it could impact the journalists? How much is helpful and how much is too much, particularly if the news isn't good?
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Publishers Sour on Traffic-Based Bonuses
Digiday
Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade. The idea was sound: Publishing is under more than ever, with falling CPMs, so it makes sense to financially reward writers based on the traffic they attract. But now, some publishers are pulling back on the practice. Gawker, an early proponent, publicly disavowed the practice this month, and Vox asked an acquired site to eschew the practice.
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PRODUCT SHOWCASE
  Truly responsive rich media production
Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
 


Mobile-First Isn't Enough — It's Time for A Mobile-Only Digital Strategy
Advertising Age
Over the last few years, "mobile-first" has become the mantra among savvy digital marketers. But a mobile-first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt-on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey, not just pieces of it.
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Advertising


Selling Advertisers on Reader Attention, Not Clicks
USA Today
First came clickbait. Now comes engagement. Disillusioned with page views as a reliable metric of their ads' effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads. Publishers — as if the need to pursue clicks and Facebook "virality" wasn't stressful enough — implore their troops to post stories that might actually be read, preferably all the way to the end.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Conde Nast Editors to Create Articles, Videos for Advertisers
Advertising Age
Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images. The move — which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands — is a sea change at Conde Nast. It has so far kept editors at arm's length from advertising content even as competitors like Hearst and Refinery29 have put editorial to work for brands.
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For Native Ads, Publishers Hack the CMS
Digiday
Two of the biggest buzzwords in publishing are "native advertising" and "content-management system," as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads. Take BuzzFeed, which is predicated on the idea that "great advertising is content," a premise that extends to the ads' delivery through its CMS.
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Competitors


What Does Facebook's New Tool for Fighting Fake News Mean for Real Publishers?
Nieman Lab
Facebook announced yet another tweak to the algorithm that governs its users' News Feeds. The social network has introduced a new tool that allows users to flag a post as "a false news story." The move follows a few other attempts by the platform to better delineate different types of content. For example, in August, it was reported that the company was experimenting with satire tags meant to help users differentiate between parody and news.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Twitter Rolls Out Private Group Conversations, Native Video Tools
Wired
Twitter is more than it was yesterday. And that's true in more ways than one. The popular social networking service has begun offering two new tools: one for taking, editing and sharing videos on your mobile phone, and another for trading private messages among groups of people. According to Twitter product director Jinen Kamdar, both tools will roll out to all users over the next several weeks.
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  PRODUCT SHOWCASES
Mobile Classified Search is at 39% and Growing.


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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Digital


Don't Try Too Hard to Please Twitter — and Other Lessons from The New York Times' Social Media Desk
Nieman Lab
The past year brought major changes to The New York Times. The social media desk's editors joined a new department, Audience Development. Our team gained new resources as we combined efforts with colleagues who previously ran the Times' Facebook page on the business side of the company, formalizing a relationship that had been more casual. Our desk now works alongside teams focused on search engine optimization, community management, newsroom analytics and growth.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    USPS Proposes New Rates for 2015, effective April 26 (NAA)
The Texas Tribune and The Washington Post Enter New Editorial Content Partnership (NAA)
The Case For, and Against, Integrated Print-Digital Newsrooms (Digiday)
Revenue-Generating Special Editions Can't be Replicated in Digital Space (INMA)
Will Millennials Cough Up Money for Media? (Digiday)

Don't be left behind. Click here to see what else you missed.


4 Crucial Tips For Creating a Transmedia Story
PBS
So you are a film student or filmmaker and you're interested in telling a story that will stay with your audience beyond the "fade out." Let's say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you're wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is "transmedia" ready?
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Why Journalism Students Need a Baseline Understanding of Coding
PBS
At most universities, students are required to take English composition courses, and at many others speech and/or foreign language classes are also required. Yet in the debate about teaching code in journalism programs, code is often reduced to a shiny toy. If we value clear writing and the ability to communicate clearly with a wide variety of people, we should value teaching our students the basics of computer languages and digital communications.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!




NAA Updates

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