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Jan. 29, 2014

 



NAA launches members-only newsletter, NAA Updates
You might have noticed a new newsletter in your inbox on Monday afternoon. This new product, NAA Updates, is an exclusive members-only resource delivering the latest news and information available on NAA.org. With NAA Updates delivered to you every Monday, you can start your week off right and never miss out on the content and resources you need. PRESSTIME will continue to be your go-to source for critical industry news.
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NAA News




NAA champions the importance of protecting journalism in testimony on copyright law
NAA, represented by general counsel Kurt Wimmer, testified Tuesday during a House Judiciary Committee hearing on copyright law and the scope of fair use. As more Americans use digital platforms, it is vital that copyright protection remains strong to bring value back to the creators of original content, as opposed to companies that improperly profit from the investments made by newspapers. NAA strongly believes that those in the digital ecosystem, particularly innovative new start-ups, would prefer to license content.
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Ads for Sunday's big game now available!
With high demand for this popular newspaper ad, NAA is now offering two versions to run in advance of the Super Bowl this Sunday! Visit www.naa.org/newspaperads to download the ads, and show your readers — and your advertisers — how newspapers score all year long.
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Super Bowl XLVIII: A game of firsts for advertisers
This Sunday, Super Bowl XLVIII marks the first cold-weather Super Bowl in the game’s illustrious history and the first cold-weather NFL Championship Game since the late 1960’s. It is also the first Super Bowl to be played in the New York City area — technically in New Jersey — and the buzz is attracting a slew of hot new ads to the marketplaces with first-time celebrities and first-time budgets. What makes the Super Bowl an ideal advertising destination? For many of the same reasons that newspaper media are a great choice for advertisers.
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Apply by Friday for Breakout Sessions at mediaXchange
This is your last chance to secure a breakout session at NAA mediaXchange 2014, which allow companies that provide products or services in the newspaper industry to present new and innovative information. These sessions give sponsors the unique opportunity for a 45-minute presentation to key media, newspapers and advertising executives. Presentations must fit into one of the following categories: audience/circulation, digital, advertising/revenue or print.
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PRODUCT SHOWCASE
  The Media Audit

The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
 


Accountability for the World of Media, from 1914 to 2014 and Beyond
From its foundation verifying circulation claims to auditing cross-channel media today, the Alliance for Audited Media has brought credibility to the media industry for 100 years and counting. AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout the past 100 years, it’s remarkable that the founding principles of the Audit Bureau of Circulations — transparency, trust, credibility — haven’t changed.
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Business Models


Business Insider has ambitious paid content plans
Adweek
Business Insider is known for its clicky mix of business and gossip content, delivered in the form of rapid-fire posts, slideshows and videos. In six years' time, Henry Blodget has put BI at the front in the traffic race with established brands like CNN Money and Forbes Digital. While some may deride its content as click bait, Blodget says BI's audience growth is proof that digital journalism is alive and well, pointing to new comScore figures showing that the site topped no less than The Wall Street Journal in December in overall traffic (desktop and mobile combined), with nearly 23 million uniques.
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The newsonomics of the Orange County Register's (new, newer, newest) plan
Nieman Journalism Lab
Think you know what’s going in Orange County and southern California, as Aaron Kushner’s Freedom Communications unveils surprise after surprise? Think again. Kushner and Eric Spitz, Freedom’s president, wheeled and dealed their way through 2013. It was a whirlwind of change. Now a new set of shifts for 2014 has already begun.
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Battle of the brands: A newspaper war in New Orleans
USA Today
The pirate flag hanging in the New Orleans Advocate's office in downtown is something of an inside joke — a hammy reminder of the startup paper's unlikely insurgency against its entrenched competitor, The Times-Picayune. Seven blocks away, the Picayune's new headquarters boasts the aesthetics of a well-funded dotcom. The loft-style newsroom occupies the penthouse floor of a commercial high-rise with a ground-level mall. With large windows encircling the office, the staff has a gorgeous view of the Mississippi River.
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  PRODUCT SHOWCASES
The Largest Marketing & Distribution Company in the U.S.


CIPS Marketing Group, Inc., is a national marketing and distribution firm with more than 40 years experience providing its clients with the highest quality distribution in the industry. With steep declines continuing in the newspaper and publication industry, CIPS Marketing brings the most innovative and costeffective solutions to the industry.
Now Offering Customer Voice Analytics!


Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! New 100,000 sf facility in Fort Collins, Colorado! Still just $1.25 per-call! Call Andy Orr direct @ 970-556-7494
Mobile Application for Newspapers
Spreed Inc. specializes in end to end mobile publishing solutions. Our turnkey platform lets media companies create branded iPhone, Blackberry, Palm Pre and Android applications in under 48 hour. These apps can then be monetized through our behavioral advertising mediation platform More info


Advertising


Press associations oppose ad tax proposal
NetNewsCheck
Forty-seven press associations, including NAA and representing daily and weekly newspapers across the country, have voiced their opposition to an advertising tax proposed by Sen. Max Baucus, D-Mont., the Senate Finance Committee chairman, in his paper “Discussion Draft on Cost Recovery and Accounting Language,” which was released in December. The ad tax proposal would require all advertisers to wait up to five years before they can fully deduct the cost of half of their advertising as a business expense.
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BBC.com opens its doors to native advertising
Beet TV
The BBC is known for its editorial integrity and, at least in the U.K., its aversion to advertising. These facts would seem to make an embrace of the current “native advertising” trend difficult. But that’s just what BBC Worldwide, the corporation’s international, revenue-making arm, is doing. “We have a native advertising program, we’ve had a series of advertisers so far,” BBCWW’s strategy and sales VP Tom Bowman tells Beet.TV. “We’ve done things like that more from the editorial side for a whole lot of years.”
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Forget scale, the key to native ads is quality
VentureBeat
In a world where there is now infinite scale for digital ad inventory, Kunal Gupta has a hard time believing what marketers are looking for is even more scale. They don’t need native for that, they already get it from display, video and mobile. For the same price you pay at your favorite restaurant for a great meal, you could load up on Big Macs for a week, but there is a marked difference in the end result. Similarly, what any marketer with a serious content marketing budget looks for is quality, and not the first opportunity selling simple volume.
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Competitors


Ezra Klein is joining Vox Media as Web journalism asserts itself
The New York Times
After a week of speculation, it turns out that Ezra Klein, the prolific creator of The Washington Post’s Wonkblog, will be going to Vox Media, the online home of SB Nation, a sports site, and The Verge, a fast-growing technology site. His change of address could be read as the latest parable of Old Media cluelessness — allowing a journalism asset to escape who will come back to haunt them — or as another instance of a star journalist cashing in on name-brand success. But it’s more complicated than that.
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Tom Brokaw on social media and the evening news
Lost Remote
Lost Remote’s sister-site TVNewser caught up with NBC News special correspondent Tom Brokaw recently at NYC’s 92nd Street Y, where the NBC newsman interviewed former “Today” co-anchor Jane Pauley on her new book. On whether the rise of social media adds value to the evening news, Brokaw thinks social is boosting viewership. “It alerts the country to the fact something is going on, that brings more people to the evening news…that’s a good thing,” Brokaw said.
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Motility Ads luring app developers to the big screen
MediaPost
Motility Ads, a company that brands itself as a “mobile marketplace for app discovery,” is expected to announce ActivateTV, a technology that allows app developers to send consumers to their download screen by way of television advertising. ActivateTV uses technology that has existed for a while now: “short codes” and texting keywords. For example, consumers will be prompted to “text APPS to 5555” during a TV spot.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
NAA champions the importance of protecting journalism in testimony on copyright law
NAA
NAA, represented by general counsel Kurt Wimmer, testified Tuesday during a House Judiciary Committee hearing on copyright law and the scope of fair use. As more Americans use digital platforms, it is vital that copyright protection remains strong to bring value back to the creators of original content, as opposed to companies that improperly profit from the investments made by newspapers.

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Facebook Paper set for launch (and why it may kill Flipboard)
Tech Times
Facebook is looking to compete directly with Flipboard and other news reader apps with its own offering that goes by the name 'Paper.' Facebook is always looking to offer the best thing to its users, and it seems as if the social network believes it can make a difference in the new aggregate field with a new app called Paper, which it will reportedly launch at the end of January if everything goes well with the development.

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Why is NAA mediaXchange such a popular event for industry leaders?
NAA
“NAA mediaXchange is the largest annual gathering of industry executives in North America.” That is how we promote our annual event and it’s a bold statement. We say it with reason, of course, as thousands of executives annually flock to NAA mediaXchange. In 2009, we transformed our prior Marketing and Nexpo conferences into one event and the results have been outstanding.

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Digital


Sit back, relax, and read that long story — on your phone
The Atlantic
Earlier this month, Buzzfeed published a piece called "Why I Bought a House in Detroit for $500." The story ended up getting more than a million pageviews, which is notable because it is also more than 6,000 words long. The other notable thing: 47 percent of those views came from people accessing the story on mobile devices. And while people who read the piece on tablets spent an average of more than 12 minutes with the story, those doing so on phones spent more than 25 minutes — a small eternity, in Internet time.
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As CNN mobile traffic hits 40 percent, editor calls web vs. apps debate 'red herring'
Poynter
CNN announced recently that mobile page views accounted for 40 percent of its overall traffic, the result of equally emphasizing its mobile website and mobile apps even as some in the industry remain stuck in an either-or debate. ESPN’s traffic crossed the 50 percent mobile threshold late last year and BuzzFeed’s traffic is also majority mobile, but CNN’s 40 percent is impressive for a general news organization — one known to take particular advantage of softer content. “We’ve been saying 2014 is going to be the year that we go over 50 percent for mobile usage,” said Meredith Artley, CNN Digital’s managing editor.
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Jason Calacanis launches Inside, a mobile news-curation app powered by humans
GigaOM
Jason Calacanis, the man behind media startups like Mahalo and Weblogs Inc., has his sights set on a new frontier that he thinks could be as promising as blogs were in the early part of this decade: namely, mobile content curation. He and former Atlantic Wire editor Gabriel Snyder launched a new iOS app and website called Inside that Calacanis says will give users access to the best journalism and media on the web, powered by human editors.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why is NAA mediaXchange such a popular event for industry leaders? (NAA)
Facebook Paper set for launch (and why it may kill Flipboard) (Tech Times)
The Oregonian announces move to compact format later this year (The Oregonian)
It's here! The 2014 Planbook Calendar is now available for NAA members: (NAA)
NAA announces winning startup companies for the Accelerator Pitch program (NAA)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

For more information about NAA, please contact Sean O'Leary or Amanda Knowles.

Colby Horton, Vice President of Publishing, 469.420.2601 

Samantha Emerson, Content Editor, 469.420.2669   Contribute news

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