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Jan. 30, 2013



 


Events


Register now to receive NAA mediaXchange's super early-bird rate
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Sign up by Jan. 31 and save $100 on registration for NAA mediaXchange 2013. Scheduled for April 14-17 at the Hilton Bonnet Creek in Orlando, this annual event showcases ways to grow audience and revenue, offers opportunities to network with industry experts and provides a forum to exchange information and ideas that generate results. More



Don't miss the chance to reshape your digital content business
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Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. More

Joint INMA/NAA event highlights advertising solutions
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The INMA/NAA Innovative Advertising Seminar, presented Feb. 11-12 in Miami, focuses heavily on how to generate high advertising sales revenue growth while offering the best strategy to deliver consumers where they are now. With an emphasis on multiplatform advertising, the seminar features success stories from both inside and outside the industry. More



Digital


How are newspapers structuring to sell digital?
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What's the right structure for newspapers, especially smaller ones, to sell digital? A new NAA article includes insights from a handful of newspapers on digital specialists, commission rates and other staffing considerations. There's also a bonus Q-and-A with Gordon Borrell. More

Audience


More local plus more digital yields results
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Emphasis on local news coverage is one key to growth for The Telegram & Gazette in Worcester, Mass. Making the most of digital assets is another. This success story is one in a series of NAA case studies on how newspapers are generating measurable gains in print and online audiences. More

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Advertising


They're back: J.C. Penney adds sales
The Associated Press via USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The struggling department store chain will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared. J.C. Penney also plans to add price tags or signs for more than half of its merchandise to show customers how much they're saving by shopping at the mid-priced chain — a strategy used by a few other retailers, such as home decor chain Crate and Barrel and the company that owns TJ Maxx, HomeGoods and Marshalls. More

Subscribers want newspaper inserts, not junk mail
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As tough as it was for the media to pick the winners of the local elections, it seems all too easy for the U.S. Postal Service to pick the best way for millions of Americans to receive coupons, preprints and fliers. Considering the number of advertisers that rely on preprint advertising to drive traffic to their stores, more research and consideration should have been given to the preferred delivery method. More



Mobile rev: high prospects, big challenges
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile ad sales have been slow to take off, but some experts say the market will near $10 billion by 2016. The growing number of smartphone users has marketers looking beyond local search to new ad unit types such as RSS ads, pre-roll and interstitials. Yet, mobile needs to overcome a few persistent problems before it can compete with other screens for ad dollars. More

Don't throw the newspaper out with the bathwater: print media and Generation Y
Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While most marketers think that the only way to reach the 18-35 age demographic is through sleek social media campaigns, it turns out that print is still a completely viable way to market to Generation Y. In fact, print media may affect young adults' purchasing decisions more than Web-based advertising. More


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Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses.


Competitors


It's game on for second screen
AdWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's not a lot of common ground between digital media and television, but huge live events — especially the Super Bowl — are just as important for both media because they guarantee vast numbers of live viewers. So while it's no surprise CBS is pulling out all the stops for its second-screen app tied to Super Bowl XLVII, anybody with even a toehold in those rights negotiations is milking the opportunity for all it's worth. More

Patch to partner with Dow Jones News Fund beginning this summer
10,000 Words    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Patch will be partnering with the Dow Jones News Fund to provide their summer interns with a unique experience: Interns will complete a weeklong training program at Western Kentucky University before heading back to their prospective posts across the country. More



HuffPo's new Conversations will improve comments — and make money for AOL
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Huffington Post's new Conversations feature rounds up individual discussions taking place within comment sections and gives them a webpage of their own. It's an attempt to fix comment chaos and could be an ad goldmine for AOL. More


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Digital


Timehop hooks up with USA Today to deliver stories from the past
All Things D    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Anyone familiar with Timehop knows that the service will send you a little notification each morning, letting you know that your trip back in time to view your old status updates and tweets is ready. With the USA Today partnership, users will see a significant, newsy item from the past, and the contemporary story matched to that day. So, for example, you may see what the state of the Mars rover mission was six years ago, and a story about where the program is today. More

MMA/IAB release mobile creative guidelines
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Mobile Marketing Association and the Interactive Advertising Bureau have teamed up to introduce a set of mobile ad creative guidelines, aimed at simplifying the development of ad units across the industry. The guidelines offer ad specifications for both standard and rich media units, as well as mobile Web and in-app inventory across feature phones and smartphones. More



What a $4 million Super Bowl ad could buy in digital
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Television ads during the Super Bowl are expensive: $4 million for 30 seconds of media, to be precise, and that's before paying for things like production costs, agency fees and celebrity endorsements. The digital industry regularly complains it doesn't see the level of big-brand ad investment TV does, so we thought it would be interesting to figure out how far $4 million would go in the world of digital advertising. More

Journalist creating tool to extract data from PDFs
Journalism.co.uk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A U.S. journalist who founded a not-for-profit news site is to launch an open-source program that will turn scanned documents — such as receipts — into structured data. Charles C. Duncan Pardo, founding editor of Raleigh Public Record, plans to launch the tool DocHive at the end of February. Duncan told Journalism.co.uk he started developing the tool to speed up the process of extracting data from scanned campaign finance returns. More

Business Models


NYT to work alongside startups as part of new timeSpace initiative
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The program will bring in three to five startup companies and give them the opportunity to work at the New York Times building and develop their products with the help of Times staffers. Aron Pilhofer, editor of interactive news, said the goal is to create a mutually beneficial setup; the startups will benefit from working alongside and engaging with Times staffers, and both will benefit from the interaction. More

Real-time lie detection service at your service — not quite yet
Knight Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Truth Teller is a prototype of a news application built by The Washington Post with funding from Knight Foundation's Prototype fund. The prototype, built in three months, is a big step toward real-time fact-checking. More

Play Bac Presse stays 'reader-centric' by keeping adults in their place
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"I'm 51 years old. My readers are between the ages of 7 and 17. Every day, they read one of the three newspapers I edit for them with a news staff of 40," writes François Dufour, editor and co-founder of Play Bac Presse. "Apart from big breaking news — around 10 times a year — our staff submits a list of 15 possible cover stories to readers via the Internet each Friday. The week after, we publish the stories the readers most want to read." More

The Forward relaunches its Yiddish site
Columbia Journalism Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 116-year-old, Yiddish-language edition of The Forward is scaling back its print operations from weekly to biweekly to redirect resources to a revamped, Yiddish-language website. From Feb. 4, Forverts will live primarily at yiddish.forward.com, to be updated daily with a mix of the paper's existing news features and new Yiddish audio reports from freelance journalists in seven cities around the world, from Buenos Aires to Melbourne to Moscow. More
 



NAA Updates

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