This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Feb. 1, 2012
 


 
 

NAA News


Advertising


What do the J.C. Penney changes mean for newspapers?
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Coverage of how Ron Johnson, new CEO of J.C. Penney Co. and former head of Apple Inc.'s retail operation, is reinventing his stores has dominated the business media of late. For those of us in the newspaper business, the key unanswered question is, "What does this mean to me?" More



Events


Experts to offer perspectives on the news ecosystem at NAA mediaXchange
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
The way news is created, packaged, delivered and consumed has undergone a dramatic transformation. "Navigating the Changing News Ecosystem," the opening general session at NAA mediaXchange 2012, looks at the role of newspapers in an evolving landscape. This not-to-be-missed panel discussion features Betsy Morgan, president of The Blaze and former Huffington Post CEO; Michael Wolff, founder of Newser; and David Westin, CEO of NewsRight. Join us April 2-5 in Washington, D.C., for this and many other informative, inspirational sessions. A special registration rate is available until March 11 for NAA members. More

Run An Online College Basketball Bracket

Host an online college basketball bracket this March. Proven to drive tremendous sponsorship revenue & database growth for any sized newspaper.

• Integrate contest on your Facebook page
• Sell 100% of the ad space an&d keep 100% of the revenue
• Mobile version

To learn more, attend our “How to Sell College Basketball” webinar.


Advertising


Home prices drop, consumers turn gloomier
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Home prices fell more steeply than expected in November and consumers turned less optimistic in January, highlighting the hurdles still facing the bumpy economic recovery. More



Online archive showcases vintage print ads
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jay Paull, a vintage ad enthusiast based in Reston, Va., has launched an online archive to showcase his collection of more than 10,000 American advertisements dating from the 1830s to the 1920s. Paull hopes his archive will "capture the scope of what American life was really like in that era through advertising." More

Competitors


Twitter offering more brand pages for advertisers
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter will start rolling out more brand pages for some brands and partners who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends. Brand pages can be customized with large header images that advertisers can use to give greater visibility to their logos or other branded elements, which are often partially obscured by the timeline of tweets in the standard format. More

One out of 12 magazine ad pages have action codes
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile action codes became much more prevalent in the top 100 U.S. magazines in 2011, increasing 439 percent from 352 codes in Q1 to 1,899 codes in Q4. More

Need a magazine expert?

Niche publications equal greater revenue. Want to launch a magazine or improve those you already have? Our award-winning team can help you draw advertisers. www.rsrockmedia.com.


Sports TV ad spend grows to $10.9 billion in 2011
Radio & Television Business Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
National TV sports generated $10.9 billion in advertising last year, compared to $10.3 billion one year prior, according to Nielsen's State of the Media: Year in Sports. TV sports advertising is dominated by a few big spenders, with the top 10 — led by AT&T, Bud Light, Verizon Wireless, McDonald's and DirecTV — accounting for roughly a quarter (26 percent) of the total spend during that time period. More

Digital


Time for a royalty system for aggregators?
The Atlantic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the demand for digital news via aggregation continues to increase, the supply is decreasing. In this article, former Washington Post reporter Peter Osnos wonders if charging companies that aggregate content might reinvigorate the industry. More

The Guardian pins digital future on citizen journalism
The Telegraph    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Guardian is on a "mission" to be able to stand alone as a digital-only publication, and is mixing its stable of traditional journalists with enthusiastic laypeople, one of its most senior executives has claimed. More

Want to breathe new life into an old press?
ProImage Press Register corrects mechanical mis-registration and paper stretching on any press by adjusting the final image exposed on the plate, providing faster make ready.
MORE


Gannett acquires sports blogs, including The Big Lead
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gannett Co. has bought The Big Lead and a family of other sports blogs. The company hopes the acquisition, when combined with its existing USA Today properties, will vault it into the major leagues of the online sports scene. More

Mobile Classifieds are Here!

Easily create and submit free classifieds ads from mobile.
Gain new classified advertisers in 60 seconds or less.
 

Make "list" sites obsolete
Capture photos and videos instantly
Print and Online up-sells

Adpay Mobile Order Entry is Win-Win! Call for a demo today 303-268-1527.  MORE


Be topical, ask questions to engage, grow Facebook audience
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Write about current affairs, add a little commentary (or a question) and include a link are three of the takeaways from new data that Facebook just released on the use of its subscribe feature — the social network's way to let journalists and readers connect without broaching the knotty issue of "friending." More

Business Models


Chicago Tribune to launch literary journal
The Associated Press via Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Chicago Tribune says it's launching a premium literary journal that newspaper subscribers can get for $99 a year. It's called "Printers Row" and will feature book reviews, author interviews and stories about Chicago's literary scene. The newspaper says there will also be a booklet of original fiction. More

Facebook, NYTimes team up on interactive Oscar ballot
All Facebook    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Users of the Oscar Ballot App can select winners, share them with friends, and view and comment on friends' picks. Times reporters and other celebrities also will share their Oscar predictions. And on the day of the event, NYTimes.com will feature an Oscars dashboard, which will include a red-carpet fashion slide show, commentary from The Carpetbagger blog, dynamically updated ballot results, and live video featuring film critic A.O. Scott and media reporter David Carr. More
 


Sell Smarter™ With AdMall PRO


Answer two questions and get a complete presentation, including integrated market research and consumer spending.
MORE

 
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to %%emailaddr%%. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
Feb. 1, 2012
Jan. 25, 2012
Jan. 18, 2012
Jan. 11, 2012



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063